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Social (Media) Commerce

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Social (Media) Commerce

  1. 1. INTERNET TRENDS SOCIAL MEDIA TECHNOLOGY
  2. 2. Jeroen van der Schenk Social (Media) Concept Design jvdschenk jeroenvanderschenk
  3. 3. #bakkerLBU
  4. 4. You will not, and you will not assist or facilitate any third party to, copy, reproduce, transmit, distribute, frame, commercially exploit or create derivative works of such material or content. If you become aware of any such distribution or commercial exploitation, you agree to notify us immediately.
  5. 5. SOCIAL (MEDIA) TRENDS
  6. 6. The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0
  7. 7. SEARCH SOCIAL
  8. 8. TRANSPARANCY
  9. 9. TRANSPARANCY
  10. 10. Groundswell A social trend in which people use technologies to get the things they need from each other; rather than from traditional institutions like corporations. Source: Groundswell by Forrester.com
  11. 11. From valuechain to valuenetwork Bedrijven Media Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks
  12. 12. SOCIAL MEDIA - SHARING - SHARING
  13. 13. SOCIAL MEDIA - SHARING - SHARING
  14. 14. SOCIAL MEDIA - SHARING - SHARING
  15. 15. SOCIAL MEDIA - CONVERSATION -
  16. 16. SOCIAL MEDIA - CONVERSATION -
  17. 17. Social Media - COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION
  18. 18. POWER TO THE CROWD
  19. 19. Social Media - COLLECTIVE (INTER)ACTION -
  20. 20. Social Media - COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION
  21. 21. COLLABORATIVE CONSUMPTION
  22. 22. PEER-2-PEER EVERYTHING!
  23. 23. PEER-2-PEER EVERYTHING! couchsurfing hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure
  24. 24. PEER-2-PEER EVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche
  25. 25. PEER-2-PEER EVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer
  26. 26. We become are Mobile!
  27. 27. Project Google Glass
  28. 28. Project Windows Glass
  29. 29. SOCIAL COMMERCE
  30. 30. COMMODITY MARKE TS
  31. 31. ADD PRICE VALUE STRATEGY
  32. 32. TRANSACTIONAL TRANSACTIONAL SOCIAL SOCIAL
  33. 33. It’s all about creating Social Touchpoints interaction level T T T time
  34. 34. BAKKER GOES SOC IAL
  35. 35. Customer Interaction Organizing- versus Facilitating Bakker Hillegom Countries Customers
  36. 36. Bakker Social Media Objectives ‣ Increase frequency of contact and interaction with (potential) customers ‣ Claiming expertise about ‘gardening’ ‣ Search Engine Optimization of all Bakker Hillegom domains (SEO) ‣ Convert to transactions (orders, newsletter subscriptions, Facebook Likes, Followers) ‣ Monitor & Influence the online brand experience of Bakker Hillegom
  37. 37. Selected Networks & Tools
  38. 38. Our Content Strategy
  39. 39. BUSINESS SOCIAL
  40. 40. LONGTAIL KEYWORDS LOWER VOLUME HIGHER CONVERSION
  41. 41. Encourage Sharing!
  42. 42. Customizable Sidebars...
  43. 43. Customizable Sidebars...
  44. 44. Producing Content Is Core Business
  45. 45. What people like to read about... ‣ Trends & News ‣ Howto (manuals, video’s) ‣ FAQ’s (focus on longtail keywords, conversion generator!) ‣ Fun ‣ Live (local) Events (social buzz, livestream, foto’s etc..) ‣ Geek Stuff...
  46. 46. What people like to read about... ‣ Live (local) Events (social buzz, livestream, foto’s etc..)
  47. 47. BE AWARE...
  48. 48. People rather communicatie with people than with organizations...
  49. 49. There’s NO Social (Media) SHORTCUT!
  50. 50. Social media is as social as YOU! “drop dead and choke in your own diarrhea”
  51. 51. Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone

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