Social (Media) Commerce
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Keynote during international LBU meeting @ Bakker Hillegom, May 30th 2012
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Social (Media) Commerce
- 1. INTERNET TRENDS SOCIAL MEDIA TECHNOLOGY
- 2. Jeroen van der Schenk Social (Media) Concept Design jvdschenk jeroenvanderschenk
- 3. #bakkerLBU
- 5. You will not, and you will not assist or facilitate any third party to, copy, reproduce, transmit, distribute, frame, commercially exploit or create derivative works of such material or content. If you become aware of any such distribution or commercial exploitation, you agree to notify us immediately.
- 8. The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0
- 10. SEARCH SOCIAL
- 11. TRANSPARANCY
- 12. TRANSPARANCY
- 13. Groundswell A social trend in which people use technologies to get the things they need from each other; rather than from traditional institutions like corporations. Source: Groundswell by Forrester.com
- 14. From valuechain to valuenetwork Bedrijven Media Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks
- 15. SOCIAL MEDIA - SHARING - SHARING
- 16. SOCIAL MEDIA - SHARING - SHARING
- 17. SOCIAL MEDIA - SHARING - SHARING
- 20. Social Media - COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION
- 22. Social Media - COLLECTIVE (INTER)ACTION -
- 23. Social Media - COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION
- 26. PEER-2-PEER EVERYTHING! couchsurfing hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure
- 27. PEER-2-PEER EVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche
- 28. PEER-2-PEER EVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer
- 29. We become are Mobile!
- 33. SOCIAL COMMERCE
- 35. ADD PRICE VALUE STRATEGY
- 36. TRANSACTIONAL TRANSACTIONAL SOCIAL SOCIAL
- 37. It’s all about creating Social Touchpoints interaction level T T T time
- 39. Customer Interaction Organizing- versus Facilitating Bakker Hillegom Countries Customers
- 40. Bakker Social Media Objectives ‣ Increase frequency of contact and interaction with (potential) customers ‣ Claiming expertise about ‘gardening’ ‣ Search Engine Optimization of all Bakker Hillegom domains (SEO) ‣ Convert to transactions (orders, newsletter subscriptions, Facebook Likes, Followers) ‣ Monitor & Influence the online brand experience of Bakker Hillegom
- 41. Selected Networks & Tools
- 44. BUSINESS SOCIAL
- 46. LONGTAIL KEYWORDS LOWER VOLUME HIGHER CONVERSION
- 53. Producing Content Is Core Business
- 54. What people like to read about... ‣ Trends & News ‣ Howto (manuals, video’s) ‣ FAQ’s (focus on longtail keywords, conversion generator!) ‣ Fun ‣ Live (local) Events (social buzz, livestream, foto’s etc..) ‣ Geek Stuff...
- 55. What people like to read about... ‣ Live (local) Events (social buzz, livestream, foto’s etc..)
- 63. BE AWARE...
- 64. People rather communicatie with people than with organizations...
- 65. There’s NO Social (Media) SHORTCUT!
- 66. Social media is as social as YOU! “drop dead and choke in your own diarrhea”
- 68. Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone