Sociale media in de Oost-Vlaamse kmo's (onderzoek 2011)

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Dit onderzoek is een initiatief van EROV vzw in het kader van het project SCHERP. EROV verhoogt met SCHERP het ICT-bewustzijn bij organisaties en dit met de steun van het Agentschap Ondernemen, het Europees Fonds voor Regionale Ontwikkeling en de provincie Oost-Vlaanderen. www.projectscherp.be www.kmo-it.be

Business

ONDERZOEK
GEBRUIK VAN SOCIALE MEDIA
IN DE OOST-VLAAMSE KMO’S
www.projectscherp.be

SLECHTS 34% VAN DE ONDERNEMERS
HEEFT EEN FORMEEL
MARKETINGPLAN

55% GEBRUIKT 1 OF MEERDERE
SOCIALE MEDIAKANALEN

45% MAAKT GEEN GEBRUIK VAN
SOCIALE MEDIA, MAAR HIERVAN IS
15% HET WEL VAN PLAN

42% VAN DE ONDERNEMERS ERVAART
DE NOOD AAN GERICHTE VORMING
OVER SOCIALE MEDIA

CONCLUSIE:
EVOLUEER NAAR
‘SOCIAL BUSINESS’

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