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Hoe effectief leads genereren op LinkedIn - Presentatie LinkedIn Congres 2 maart 2015.
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LinkedIn Lead Generation Guide
1.
SOCIAL BUSINESS Hoe zet
je effectief LinkedIn in om leads te genereren?
2.
© 2015 EXACT Over
Exact - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN2
3.
© 2015 EXACT Jeroen
Ederveen Jeroen Ederveen Senior Online Marketing Specialist Internationaal ervaren op het gebied van B2B online marketing in IT. Demand en lead generation, lead nurturing en social selling. +31 620 333 121 | jeroen.ederveen@exact.com @ederveen | linkedin.com/in/ederveen - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN3
4.
© 2015 EXACT
- SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN4
5.
© 2015 EXACT EEN
SNOEP- WINKEL MET MEER DAN 350 MLN PROFIELEN - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN5
6.
© 2015 EXACT UP-TO-DATE CRM -
SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN6
7.
© 2015 EXACT HET
GAAT OM DE BIG PICTURE. ONLINE PRESENCE IS NIET GENOEG. - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN7
8.
© 2015 EXACT Website -
Contactforms - Quotations - Downloads - Webinars - Newsletter Google AdWords (SEA) Social LinkedIn, Twitter SQL MQL None CRM Lead Nurturing Program Remarketing Demand generation Leadgeneration Sales funnelLead Qualification Lead Scorings Matrix WonLost Google Organic (SEO) Email Newsletters, Updates, Promotions The Bigger Picture - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN8 Display Advertising RTB Content Marketing Blog
9.
© 2015 EXACT Voorkom
suboptimalisatie - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN9
10.
© 2015 EXACT Directe
conversie is een utopie The Buyer’s Journey - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN10
11.
© 2015 EXACT De
eerste stappen tot aankoop… Awareness Consideration Purchase - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN11
12.
© 2015 EXACT Touch,
Tell, Sell Praktisch stappenplan - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN12
13.
© 2014 EXACT STAP
1: FIX THE BASICS FIRST - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN13
14.
© 2015 EXACT Stap
2: Doelgroep bepalen - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN14
15.
© 2015 EXACT Stap
3: Touch & Tell - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN15
16.
© 2015 EXACT Stap
4: Sell - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN16
17.
© 2015 EXACT Touch,
Tell, Sell op LinkedIn - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN17 Target Accounts Sponsored Updates InMails & Retargeting
18.
© 2015 EXACT Tips
& Trics 1. Touch, Tell, Sell! 2. Gebruik de ‘exclude’-functie voor targetting binnen MKB; nog niet alle bedrijven hebben een company page. 3. Stuur je updates eerst organisch, ‘populaire’ posts scoren veel beter. 4. Benchmark engagement op posts: 0.5% is goed, > 1% geweldig. 5. Gebruik Direct Sponsored Content bij veelvuldig gebruik of testen. 6. Verrijk je CRM a.d.h.v. social logins. - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN18
19.
© 2015 EXACT De
LinkedIn Lead Accelerator (LLA) - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN19
20.
© 2015 EXACT Website -
Contactforms - Quotations - Downloads - Webinars - Newsletter Google AdWords (SEA) Social LinkedIn, Twitter SQL MQL None CRM Lead Nurturing Program Remarketing Demand generation Leadgeneration Sales funnelLead Qualification Lead Scorings Matrix WonLost Google Organic (SEO) Email Newsletters, Updates, Promotions The Bigger Picture - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN20 Display Advertising RTB Content Marketing Blog
21.
© 2015 EXACT Q&A @ederveen jeroen.ederveen@exact.com linkedin.com/in/ederveen +31
6 20 333 121 - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN21
22.
© 2015 EXACT Disclaimer This
document contains certain statements and expectations that are forward looking, and which are based on information and plans that are currently available. By their nature, such forward-looking statements and expectations generate risk and uncertainty because they concern factors and events in the future and depend on circumstances that may not occur. Unforeseen factors that could influence the statements and expectations may, for instance, be changes in expenditures by companies in the markets we operate in; economic, political and foreign exchange fluctuations; possible statutory changes; changes in salary levels of employees; or future takeovers and divestitures. Exact can therefore not guarantee the accuracy and completeness of such statements and expectations, nor that such statements and expectations will be realized. Actual results may differ materially. Exact refuses to accept any obligation to update statements made in this document. - SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN22
23.
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