Presentation Word of Mouth Congress 2007 :: Online Buzz :: Viral Marketing :: content distribution & big ideas

1. Online buzz
Word-of-Mouth Marketing Congres :: november 2007

2. Last year...

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5. “Aandacht staat aan of uit. In die
context is aansprekend creatief werk
de sleutel tot succes. Commerciële
content moet niet alleen kunnen
concurreren met andere merken,
maar ook met videogames, tv-
programma’s en websites.”
Andrew Robertson - CEO BBDO Worldwide
Source:Adformatie

7. It takes a big idea to attract the attention
of consumers and get them to buy your
product. Unless your advertising contains a
big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a
hundred contains a big idea.
David Ogilvy

8. Source: New York Times & Youtube :: iPod Touch by Nick Haley

10. Consumers creating commercials “is part of this
brave new world we live in,” said Lee Clow,
chairman and chief creative officer at TBWA
Worldwide,
“It’s an exciting new format for brands to
communicate with their audiences,” Mr. Clow said.
“People’s relationship with a brand is becoming a
dialog, not a monolog.”

12. Source: bomega.com

15. Source:Youtube :: Will it Blend?

16. Apple Soft

18. Sources: Ads of the World & Tom Himpe

19. Old skool ‘rules’...
> It starts with a story...
> Think three dimensional and big!
> Non spot is king
> Choose or create a momentum
> Empower the consumer
> And...

20. Be all over
the f cking
*
place...

21. At home &
With media
out-of-home
Social media
In retail

22. Source: TBWA & Playsyation :: Shadow of the Colossus

23. Interesting...
> Adverblog
> GoViral.com
> Contagious Magazine
> Adrants
> Bright

24. Online buzz
Word-of-Mouth Marketing Congres :: november 2007
presentation at jeroendebakker.nl and slideshare.net/jeroendeb