OLA Cabs is one of the major taxi player in India. This is their Industrial Analysis as per 2017.

1. Industry Analysis of
OLA

3. INTRODUCTION

4. INDUSTRY SEGMENTATION AND TARGET
MARKET
Unorganized Market Radio Cabs Affiliator Aggregator
Type of operator • Individual operators or
cabs running in
different part of
country
• 88-92% of the market
is still unorganised
• The companies
registered
under radio
cab scheme
• It just
constitute 4-5%
of market
• The company
are affiliated
with taxi
owner
• Follows
garage to
garage model
• The new model
that is
aggregating taxi
under single
brand
• It constitute less
than 5%
Key Players • Individual Owner
• Small operators
• Taxi Stand
• Pre-paid Taxi
• Meru Cabs
• Easy Cabs
• Mega Cabs
• Taxiguide
• Savaari
• Cab24X7
• Ola Cabs
• Uber
• TaxiForSure
• Bookmycab

5.  Overview
 Market-$250+million aggregators among $9 billion taxi market in India.
 The cab aggregators get popular from 2000 onwards.
 Sustaining rapid growth rate 28-30%.
 Key growth drivers-high level of customer convenience.
 Financials
 Aggregators receiving 30-50% of booking request through apps.gross fare revenue –
Rs.3000 cr per year.
 Ola have 9000 average number of rides delivered per day
 Total revenue of ola-900cr (2014)
 Major players
 Uber,easycab,ixigo,merucabs

7.  Founded on December 3, 2010 by Bhavish Aggarwal (current CEO) and Ankit
Bhati.
 November 2014: Decided to diversify to incorporate autos on a trial basis.
 March 2015: Acquired Bangalore based taxi service TAXIFORSURE.
 December 2015: Expanded its auto services in Mysore, Chandigarh, Indore,
Ahmedabad, Jaipur, Guwahati and Visakhapatnam.
 2017: Company has expanded to a network of more than 600,000 vehicles across
110 cities.
 2018: Flourished its arm to first overseas market in Australia.

8. STRATERGY AND POSITIONING

12. SCENARIO STRATEGY
Increased competition from US based
competitor Uber
Adaptation for Indian Users: Auto
rickshaw service and associated pricing
benefits
Hassle for change completely avoided by
ola introducing their own platform for
monetary transactions
Ola money
Increased customer base as kiosks offer
the services to the customers at airports
or railways without having to go through
the hassle of booking a cab or being
dependent on technology
Booking kiosks
Reliable and known services offer more
security to women passengers, who
otherwise have to depend on the
traditional taxis and auto rickshaws
Ola Sainik Program
Ola Cabs offer a minimum charge of Rs
30/6km (micro), Rs 35/ 9km (mini) and Rs
40/12km (sedan). For every additional
kilometers, they charge Rs 9 more.
Subscription based service – share pass –
500% growth rate in 2017.
Ola was the first to introduce the electric
vehicles with a fleet of electric vehicles
already up and running as part of the
Sustainable mobility and electric
vehicles.

15. REFERENCES
•https://www.olacabs.com
•https://www.businessvaani.com/olacabs-business-plan/
• https://unicornomy.com/how-does-ola-make-money/
• http://citizenmatters.in/ola-uber-business-model-india-4123
•https://www.google.co.in/search?q=ola+cab+business+model&hl
• https://corporate.olacabs.com/
•www.startuptalky.com