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Using wp for online publishing
1. Using WP for Online Publishing
J. Erik Lindgren
@jeriklindgren
jeriklindgren@yahoo.com
www.linkedin.com/in/jeriklindgren
www.slideshare.com/jeriklindgren
2. Outline
• Intro
• Self-publishing
• Self-publishing using WP
• Some implementation details
• Q & A
3. Who am I?
• Former school teacher
• Former software engineer at Motorola Solutions
• Delivery Leader at AgileThought
• Entrepreneur (small business owner) – Freak Publishing LLC
• Writer – short stories, plays, memoir
• Multitasker – see above
• WordPress User
4. Who wants to write a book?
• 500,000 self-published books in US in 2013
• Lots of online resources
• Everyone is a publisher!
• Facebook
• Twitter
• Tumblr
• WordPress.com
• Personal / Professional Websites
5. Some publishing math
• 60,000 words = 200 page book
• Check your email sent list:
• over 15,000 emails in 10 years
• ~ 300,000 words
• ~ 5 books
• Standard writer’s goal: 1,000 words per day
• = 1 novel in 2 months
• Note: add time for editing
6. Advantages of self-publishing
• Control over content
• Control of publication schedule
• You decide the format
• Keep more of the profits*
• Get discovered via self-publishing
7. Amanda Hocking
• Wrote 17 novels in her spare time
• Self-published nine ebooks in 2010
• Most priced between $.99 and $2.99
• Sold over 1 million copies in one year
• Signed traditional publishing contract with
St. Martin’s Press for $2 million
8. Self-publishing resources
• Kindle Direct Publishing - ebooks
• CreateSpace - print on demand
• ACX - audiobooks
• Lulu, Smashwords, Blurb…
• Guy Kawasaki – APE: Author, Publisher,
Entrepreneur – How to publish a book
9. Self-publish with WordPress
• Sarah Gooding – WPTavern – “How to Self-Publish
a Book with WordPress”
• Anthologize, BookPress Client, PressBooks…
• Convert a WordPress.com blog to ebook
• Create a book from RSS Feed
• Great starting point for self-publishing via
WordPress
• Focused on producing books and ebooks
• But here’s another idea…
10. Self-Publish as you write…
• Blog-book
• Content Restriction
• Solicit feedback from your readers
• Allow the public to participate in the writing
process
• Small fee for public access
• Discount codes for friends
• Sell your book while you write it!
11. How much would you pay?
• Think of your favorite author
• What if she/he allowed you access to their next novel
before it comes out?
• Allows you to contribute
• Compare to price of hardback, paperback, ebook
• How much is that access worth?
12. Blog-book
• Book set up as WP blog with content
restriction
• Users pay for access
• Each blog entry is chapter
• Users notified when new chapter added
• User read, comment on, and help
develop story
• Author earns revenue
13. Blog-book Details
• Chris Lema – Comparison of WordPress
Membership Plugins
• Beka Rice – SellwithWP – Series on creating
Membership sites
• Easy Digital Downloads (EDD) - Pippin Williamson
• Easy to install
• Easy to manage
• Theme support
• Lots of extensions
• Content Restriction
14. Sample website
• Blog-book called Serendipity Happens!
• www.erikeriksson.com
• Use discount code WCORL
15. One Big Idea
• Teenage Mutant Ninja Turtles
• Baby Einstein
• KFC
• Jingle, gadget, book
• Run with it!