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Jeremy Waite
Head of Digital Strategy, EMEA
@JeremyWaite
Jeremy.Waite@Salesforce.com
Turning Healthcare
Around With #BigData
1-1-1
Model adopted by:
sharethemodel.org
1%Time 1%Equity 1%Product
$100M+
Grants
1.1M
Service Hours
26,000+
Nonprofit Organizations
Celebrating 15 Years of Giving Back
Apps AnalyticsCommunityMarketingServiceSales
Connect To Your Customers In A Whole New Way
Customer Success Platform
1MPH
$200m
1%
$3Bn
0:03
$256Bn
“Machines should be nothing more
than tools for extending the powers of
the humans who use them”.
Thomas Watson Jnr.
COMPANIES ARE NO LONGER
COMPETING
“
AGAINST EACH OTHER,
”
SPEED.
MARCBENIOFF
THEY ARE COMPETING AGAINST
Monitoring Customer Journeys
Building A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
10111011000100011111010
01010101011000010010110
11100010000100010001101
11011000100011111010010
10101011000010010110111
00010000100010001101110
11000100011111010010101
01011000010010110111000
10000100010001
Analyse
Compute The Perfect Response
Deliver The Precise action
Proactively and In Context
Customers Are On A Journey
“90% of the Consumer Buying Journey Now Crosses 5 Channels”. Google
We Need To Build Meaningful Relationships. Faster.
UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys
ANY SUFFICIENTLY ADVANCED“
”
ARTHUR.C.CLARKE
IS INDISTINGUISHABLE FROM
MAGIC.
TECHNOLOGY
WHO ‱ WHAT ‱ WHY ‱ WHERE ‱ WHEN
69,444
LIKES / SECOND
28,936
LIKES / SECOND
5,787
TWEETS / SECOND
1,388
CYBER ATTACKS / SECOND
9,838
SWIPES / SECOND
20,000
NEW SONGS / DAY
There’s No Such Thing As

@Scobleizer
#BigData
Only Lots of
Small Spoonfuls
of Data.
5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
#BigData
Volume. Velocity. Variety. Veracity

2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected
AVINASHKAUSHIK
INFORMATION“
IS POWERFUL...
”
BUT IT IS HOW WE USE IT
THAT WILL DEFINE US.
‱  8,000 Data Points / Second per Bed
‱  A 20 Bed ICU Is Responsible For 9.3m Decisions / Year
1% Ă ïƒ  ÂŁ200m
TECHNOLOGY IS
NOTHING.
“
WHAT’S IMPORTANT IS THAT YOU
”
WONDERFUL
STEVEJOBS
HAVE FAITH IN PEOPLE, THAT THEY’RE
BASICALLY GOOD AND SMART,
AND IF YOU GIVE THEM TOOLS,
THEY’LL DO SOMETHING
WITH THEM.
@HackingData
One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
Created by @JeremyWaite
thank y u
@JEREMYWAITE | @SALESFORCE
WE ASK TOO MUCH OF“
”
NATESILVER
AND NOT ENOUGH OF
OURSELVES.
TECHNOLOGY

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