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Creativity + New Reality [KEYNOTE]

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What will the future look like for creative professionals and how will AI impact the way that agencies work? In this 20 minute keynote for H+K Strategies (presented on 26th September) I give some insight into the kinds of things IBM Watson is working on and why we all need to think differently. I also present a very quick demo of Watson Marketing (working on a data set of 62M records in real-time) to show how "he" can create a campaign in minutes, using voice technology.

The full audio and live presentation can be viewed on www.vimeo.com/jpwaite

Veröffentlicht in: Marketing
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Creativity + New Reality [KEYNOTE]

  1. 1. Creativity + New Reality Survival of the Fastest @JeremyWaite Evangelist @IBMWatson #HKcreativity
  2. 2. @JeremyWaite | #HKcreativity
  3. 3. Amplify 2017 3
  4. 4. MARKETING HYPE-CYCLE 2017
  5. 5. #1 MOST INNOVATIVE 8,088 PATENTS 8,088 5,518 2,897 3,665 2,835 2,784 2,428 2,398 2,288 2,181 * Taiwan Semiconductor Manufacturing Company *
  6. 6. 1973 / 1986 / 1987 / 2014 5X NOBEL LAUREATES
  7. 7. 2011 IBM WATSON
  8. 8. WIMBLEDON 2017
  9. 9. COGNITIVE DRESS MARCHESA FIRST AI POP SONG ALEX DA KID ART THAT THINKS GAUDI for MWC
  10. 10. PERSONALISED EDUCATION
  11. 11. IBM + TED
  12. 12. IBM + Olli
  13. 13. WORLD’S LARGEST IoT OPERATION
  14. 14. PREDICTIVE ANALYTICS NICU + ONCOLOGY RESEARCH
  15. 15. WATSON MARKETING ASSISTANT POWERED BY YOUR VOICE
  16. 16. Personality Insights Keyword Extraction Image Link Extraction Language Detection Relationship Extraction Feed Detection Sentiment Analysis Dialog Concept Expansion Visual Recognition Concept Insights Concept Tagging Language Translation Natural Language Classifier Retrieve & Rank Text To Speech Author Extraction Tone Analyzer Taxonomy Message Resonance Image Tagging Text Extraction Watson News Speech to Text Tradeoff Analytics Entity Extraction Face Detection Video Augmentation Factoid Pipeline Case Evaluation Knowledge Canvas Q&A Qualification Criteria Class. Policy Identification Fusion Q&A Risk Stratification Usage Insights Answer Generation Decision Optimisation Emotion Analysis Knowledge Graph Decision Support Knowledge Studio Service Statistical Dialog Easy Adaptation Question & Answer Speech to Text IBM.com/Watson Personality Insights Sentiment Analysis Visual Recognition Natural Language Classifier Tone Analyzer Image Tagging Emotion Analysis IBM Watson API’s
  17. 17. “TECHNOLOGY IS NOTHING. WHAT’S IMPORTANT IS THAT WE HAVE FAITH IN PEOPLE, THAT THEY’RE GOOD AND SMART, AND IF WE GIVE THEM THE RIGHT TOOLS THEY’LL DO SOMETHING WONDERFUL WITH THEM”.
  18. 18. @JeremyWaite | Jeremy.Waite@UK.IBM.com Thank You. IBM.com/Watson

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