Last week was the world's largest software conference hosted by Salesforce. 160,000 people attended in San Francisco and 10m people watched online. CEOs from Microsoft, Box, Uber and YouTube spoke as well as celebrity activists such as Goldie Hawn, Jessica Alba and Adrian Grenier. Here's a few of my favourite quotes from the conference.

1. 28 Quotes from dreamforce2015

2. “It’s not about
the religion it’s
about the
relationship.
It’s not about the
talking about it,
it’s about the
doing it”.
Stevie Wonder

3. “A lot of what Marc and I do is amplify
what is going on with employees. I was
listening to the voices and thinking,
‘What can I do?’”.
Parker Harris @parkerharris

4. “Marketers shoud
cancel all their
programs and only
re-start them if they
can answer ‘Why are
we doing this?’”.
Scott McCorkle @smccorkle

5. “It’s not CRM. But it is. It’s many
things. But it’s one thing”.
Marc Benioff @benioff

6. “The way I measure my
life is, ‘Am I better than
I was last year?’”.
Satya Nadella @satyanadella

7. “There is a difference
between doing things right
and doing the right thing”.
Peter Drucker

8. “Data is the real
currency of your
company”.
Satya Nadella @satyanadella

9. “There’s no such thing as #bigdata,
only lots of small spoonfulls of data”.
Robert Scoble @scobleizer

10. “Our industry doesn’t respect
tradition, it only respects innovation”.
Satya Nadella @satyanadella

11. “The best startups
today don’t change
people’s needs,
they just get to the
essence of them”.
Aaron Levie @levie

12. “We didn’t know this was
going to work. It was just a
dream at the beginning”.
Travis Kalanick @travisk

13. “Brands are no longer
competing against each
other, they are
competing against
speed”.
Marc Benioff @benioff

14. “The most important thing
is to create a company
who want to invent, create
and make a difference”.
Travis Kalanick @travisk

15. “It’s not enough
to do your best.
You need to
know what to
do, and then do
your best”.
W. Edwards Deming

16. “In the information
age there’s no
excuses. We all know
what’s happening in
the world”.
Adrian Grenier @adriangrenier

17. “Marketers need to
be purpose driven”.
Scott McCorkle @smccorkle

18. “I could no longer just
dress people, I need to
address them as well”.
Donna Karan @dkny

19. “’I don’t know’ is not an
answer. Rejection makes
you more determined”.
JessicaAlba @jesiccaalba

20. “Don’t feel stupid if you don’t like what
everyone else pretends to like”.
Patricia Arquette @pattyarquette

21. “My theory is that if you look confident
you can pull off anything, even if you
have no idea what you are doing”.
JessicaAlba @jesiccaalba

22. “When you don’t care
what people think of
you, it frees you up to
do lots of things”.
Kara Swisher @karaswisher

23. “Things are always
changing. Part of being
successful is being
comfortable with not
knowing what’s going
to happen”.
Susan Wojcicki @susaswojcicki

24. “People asked me
what I wanted to
be when I grew up?
I told them
I wanted to be
happy”.
Goldie Hawn @goldiehawn

25. “The key to winning
the race is not to
compete against
machines but to
compete with
machines”.
Andrew McAfee @amcafee

26. “Technology is a
gift of God. After
the gift of life it is
perhaps the
greatest of God’s
gifts. It is the
mother of
civilizations, of
arts and of
sciences”.
Freeman Dyson

27. “There is a difference
between offering a service
and being willing to serve.
They both include giving,
but only one is generous”.
Simon Sinek @SimonSinek

28. “Humans will always
beat machines
because they
understand the art
(and emotion) of
collaboration,
persuasion and
conversation”.
Andrew McAfee @amcafee

29. “We have to understand
that each of us are
dependent on each other
to reach our goals”.
Rick Welts @rickwelts

30. Watch all the Dreamforce keynotes: https://www.salesforce.com/video
@JeremyWaite