Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.
8. NAVIGATION BASICS
MAKE IT EASY
• About
• Contact
• Social connections
• Search
• Special features (events, e-comm, lead gen, subscribe)
• Site map for complex sites
• Archive
14. THE POST Time
• Sweat the Headline (X Steps / How-to) 30%
40%
20%
10%
10
15. THE POST Time
• Sweat the Headline (X Steps / How-to) 30%
• Write Easy to Read / Scan - Use Bullet Points 40%
• Short enough to read in 30 - 120 seconds
• Link everything / Use Media (video/images/graphics)
• Keyword Density?
20%
10%
10
16. THE POST Time
• Sweat the Headline (X Steps / How-to) 30%
• Write Easy to Read / Scan - Use Bullet Points 40%
• Short enough to read in 30 - 120 seconds
• Link everything / Use Media (video/images/graphics)
• Keyword Density?
• Edit for grammar and spelling 20%
10%
10
17. THE POST Time
• Sweat the Headline (X Steps / How-to) 30%
• Write Easy to Read / Scan - Use Bullet Points 40%
• Short enough to read in 30 - 120 seconds
• Link everything / Use Media (video/images/graphics)
• Keyword Density?
• Edit for grammar and spelling 20%
• Social Strategy 10%
10
32. COMMENT CONSIDERATIONS
• Does it work?
• How well does it handle spam?
• Can commenters follow the thread?
14
33. COMMENT CONSIDERATIONS
• Does it work?
• How well does it handle spam?
• Can commenters follow the thread?
• Is it easy to login?
14
34. COMMENT CONSIDERATIONS
• Does it work?
• How well does it handle spam?
• Can commenters follow the thread?
• Is it easy to login?
• Is it easy to moderate?
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