Presentation on: Social Media & Today's Consumer- Future-Proofing Your Business. Given at the Generation Blue Conference in New Orleans for Coldwell Banker in March 2012.

1. Social Media and Today’s Consumer
By Jeremy Blanton
Jeremy Blanton

2. Social Media & Today’s Consumer
• Please “tweet” before, during and after this session!
– I am @jb140
– Remember to include #genblue in your tweet!
• Look for “Best of Blue” video booth near the café at BluTopia
tradeshow to record your 'Best of Blue' 1-3 minute video tip or best
practice for Coldwell Banker University
• MTM email Survey will arrive the day after the Gen Blue
Experience 2012 concludes*
*Those who complete the survey will be eligible to win 1 of 10 free iPod shuffles

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4. Information Shift
Image Credits: http://www.flickr.com/photos/jamiesrabbits/4248396588/sizes/l/in/photostream/ http://www.freedigitalphotos.net/images/Telecommuncations_g177-Iphone_p25783.html
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5. Networking Shift
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6. •845 Million Users
•50% Log On Daily
•Average User Has 130 Friends
•2 Billion Posts Liked or Commented on Daily
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7. 120 Million+ Users
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8. •One Billion Tweets Weekly
•460,000 New Accounts Daily
•Mobile Usage Increased 182%
•42,000 Tweets Per Minute On Steve Jobs Death
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9. 3 Billion Videos Viewed Daily
48 Hours Uploaded Every Minute
400 Million Views From Mobile
150 Years Of Video Watched on Facebook Daily
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10. One Billion+
Check-ins
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11. 90 Million+
Users
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12. Paving The Way
http://www.flickr.com/photos/publicworksgroup/4063605967/sizes/z/in/photostream/
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13. Marketing
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14. Training
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15. Recruitment
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16. Networking
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17. What Do Agents Want?
“More brokers/owners/managers should be
blogging IMHO. Show your team who you are
and what you believe in.” -Sean Carpenter
“More broker/owner/managers need to
show up to class.” -Mike Bowler Sr.
“I think if brokers/management. Interacted more
with their agents it would go a long way with
retention.” -Andrea Gellar
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18. “More broker owners need to get out of the way and stop
nurturing non-innovators. I had one broker actually stand up
and say that he's more interested in being considered a
"safe"company for agents who are tired of being "pushed"
into tools they aren't comfortable with.” -Matthew Rathbun
“Listen. If they aren't comfortable putting themselves out
there, use social tools to listen, then act.” -Matt Case
“I think for managers it's important to provide the training,
but to listen to what the agents are needing. It's the same
for social media as any aspect of an agent's business.”
-David Marine
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19. Tweet about our session!
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20. Jeremy Blanton
•Phone:843-222-9402
• E-mail: jeremy@210consulting.com
• Twitter: @jb140
• http://facebook.com/210consulting
• http://210consulting.com