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The Art & Science of Value Creation: 3 Traits of Great Value-creators

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Jeremiah Gardner
Jeremiah Gardner

See the talk live here: http://jeremiahgardner.com/blog/the-art-and-science-of-value-creation In this talk I cover the "divide" between Design Thinking and Lean Startup by looking at 3 traits of great value-creators. If you want spark innovation and value creation within your organization, check out 5 of the most effective ways we’ve seen here: http://www.movestheneedle.com/resources/5-ways-to-spark-innovation/

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THE ART & SCIENCE @JeremiahGardner OF VALUE CREATION
© All Rights Reserved @JeremiahGardner CREATIVES VS CODERS NARRATIVE design thinking lean startup mvpprototype VS customer inspiration customer development a/b testing experimentation
© All Rights Reserved @JeremiahGardner VALUE OVER DOGMA >VALUE DOGMA
© All Rights Reserved @JeremiahGardner VALUE-CREATION MINDSET
3 TRAITSOF GREAT VALUE-CREATORS
AMBITIOUS LEARNERS great value-creators are…
© All Rights Reserved @JeremiahGardner lead with empathy Personally experience your customer’s perspective See what people really do, not just what they say
© All Rights Reserved @JeremiahGardner WHERE TO START?
BOUNDLESS EXPLORERS great value-creators are…
© All Rights Reserved @JeremiahGardner search vs execute You can’t execute your way to value discovery…because it’s inherently unknown.
© All Rights Reserved @JeremiahGardner OPERATING IN THE UNKNOWN
RESOLUTE SCIENTISTS great value-creators are…
© All Rights Reserved @JeremiahGardner the value path Identify assumptions Run behavioral experiments testing assumptions Make decisions based on evidence At speed
© All Rights Reserved @JeremiahGardner FOLLOW THE EVIDENCE
great value-creators are… EXPLORERS SCIENTISTS LEARNERS
LEAVE THE SAFETY OF CAMP, BECOME A VALUE-CREATOR
@JeremiahGardner http://MovesTheNeedle.com j@jeremiahgardner.com We’ve advised the innovation practices of: http://JeremiahGardner.com •Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst

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