How to Adapt to Top Social Media Trends in 2018 Like Native Videos, Instagram, and Influencers
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This document discusses how to adapt to social media trends in 2018, including increasing use of native videos, the growing popularity of Instagram, rising costs of Facebook ads, and working with influencers. It provides statistics on each trend and recommendations on how to leverage them, such as using more video content, focusing efforts on Instagram, understanding how ad costs affect budgets, and prioritizing authentic influencer relationships over follower counts.
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How to Adapt to Top Social Media Trends in 2018 Like Native Videos, Instagram, and Influencers
- 1. HOW YOU CAN ADAPT TO SOCIAL MEDIA TRENDS IN 2018?
- 2. 1. Native Videos 2. Instagram 3. Increase in Facebook Ad Cost 4. Influencers/KOL
- 5. By 2020, online videos will comprise 80% of all consumer internet traffic Social video generates 1200% more shares than text and images combined 4 in 5 millennials check out video content when researching a purchase decision
- 6. Median Post Organic Reach VIDEOS GET BETTER ORGANIC REACH THAN ANY OTHER FORMAT ON FACEBOOK 0% 1% 2% 3% 4% link photo status video UniqueOrganicImpressions (%ofPage'sFans) Videocontent 1
- 7. Live videos generates 10Xthe number of engagement on Facebook.
- 8. 316 ENGAGED USERS 14.2K REACH 70 ENGAGED USERS 4.4K REACH LIVE VIDEO PERFORMS BETTER EVEN WHEN ITS NO LONGER LIVE LIVE VIDEO NATIVE VIDEO
- 9. Videocontent 1 HOW SOCIALBAKERS CAN HELP YOU Post level video metrics
- 10. Videocontent 1 HOW SOCIALBAKERS CAN HELP YOU BUSINESSS & ENTERPRISE ONLY
- 11. Instagram
- 12. AN INSTANT GAME CHANGER FOR BRANDS Source: Instagram; Data Range: Dec 2010 â Sep 2017 Monthly Active Users on Instagram Instagram 2
- 13. BRANDS RECEIVE MORE ENGAGEMENT ON INSTAGRAM THAN ON FACEBOOK Instagram 2
- 14. 1.7M FOLLOWERS 983K FOLLOWERS 17,990 INTERACTIONS 1,514 INTERACTIONS EVEN IDENTICAL CONTENT PERFORM MUCH BETTER ON INSTAGRAM.
- 15. YOUR CONTENT WOULD LIKELY PERFORM BETTER ON INSTAGRAM COMPARED TO FB. Instagram 2
- 16. HOW SOCIALBAKERS CAN HELP YOUInstagram 2 Drive reach and engagement by knowing which content pillar performs the best with Campaign View 1. Add a post label
- 17. HOW SOCIALBAKERS CAN HELP YOUInstagram 2 Uncover competitorâs paid post strategy BUSINESS & ENTERPRISE ONLY
- 18. Rising social media ad cost
- 19. OVERSATURATED NEWSFEED 5 million businesses actively advertise on Facebook.
- 20. Source: Zenith, Economist.com, eMarkeret, Socialbakers Advertisingonsocial 3 35% INCREASE In Facebook Ad Cost Q3 2016-2017 IS IT SUSTAINABLE TO KEEP PAYING MORE FOR ADS?
- 21. CAN YOUR SOCIAL MEDIA AD BUDGET ALSO INCREASE BY 35%?
- 22. HOW CAN SOCIALBAKERS HELP?Advertisingonsocial 3 Understand how your ads performance against an industry or region withAds Benchmark BUSINESS & ENTERPRISE ONLY
- 23. HOW CAN SOCIALBAKERS HELP? Source: Zenith, Economist.com, eMarkeret, Socialbakers Advertisingonsocial 3 How to allocate my ad budget? When to boost? ENTERPRISE ONLY
- 24. Influencers
- 25. Mar 2017 PEOPLE ARE EAGER TO LEARN ABOUT INFLUENCER MARKETING MORE THAN SOCIAL MEDIA MARKETING. Source: Google trends
- 26. EXAMINING THE TOP ENGAGING SPONSORED CONTENT
- 27. REGULAR CONTENT SPONSORED CONTENT VS âLOVE UUUUUâ âWow super girlâ âLoving your new hair đ â âGorgeous đ â â đ„ đ„ đ„ đ„ â âSo beautiful Gorgeous Beach Bunnyâ âTHATS SO CUTEEEEâ âI miss youâ âDamn hottie đ„ đ„ â â†ïžâ€ïž â€ïž â€ïž â€ïž â âSo mesmerising đ â âI love your new hair it looks so healthy and shiny đ đ â âYour honestly so stunning đ© â âUrghhhhh ur so gorgeous đ© đ© đ» đ» đ â âYou're just so so beautiful đ â âSo gorgeous xâ âUr so adorable n cute đ» love ya chicken đœ â âYou are so beautiful đ„ đ„ â âThis Is absolutely stunning !! đ» đ» â â đ đ đ đ đ đ đ đ đ đ đ â âOmg ur so pretty đ» đ» đ» đ» â ANY DIFFERENCE IN COMMENTS?
- 28. How much reach/engagement is on your brand? REACH 600k+ ENGAGEMENT 165k+ KPI
- 29. âAdvocateâ marketing (not defined by follower size) Co-creation
- 30. Brand Love Influence First tick of criteria should be whether they have brand love. Influencers you should work with shouldnât be different from your core fans. âAdvocateâmarketing 1
- 31. But most cases their influence might not be as big as you want it to be. < Activate a group of advocates to create a greater impact. âAdvocateâmarketing 1 $
- 32. BRAND DOING IT RIGHT: NIKE How big or small influence they have doesnât matter. They are all advocates of the brand, creating a positive impact for the brand collectively.
- 33. Least involvement Playing a passive role Let influencer create its own content Brand Itâs about me (influencer) Use an influencer as a talent. Involve an influencer in the creative process Equal involvement Playing an active role. < BrandInfluencer Co-creation 2
- 34. BRAND DOING IT RIGHT: RED BULL X JASON PAUL
- 35. 2018 1â 2 MARCH 2018 | Grand Hyatt Bali
- 36. 2016 Speakers
- 37. SPECIAL PRICE FOR CLIENTS Valid before 31 December 2017 o Workshops o Conference o Accommodation at Grand Hyatt for 3 nights (Wednesday to Saturday) o Food during the Conference o Transportation in Bali 1 Person: US$799 per pax 5 People: US$699 per pax
- 38. 1 2 / 1 0 / 1 7 ANY QUESTIONS?