In this deck, we address questions such as: 1. Why engage influencers? 2. Which can help you better - micro or macro influencers? 3. Which platforms are the most suitable? 4. How to pick the correct influencer for your campaign? 5. How to measure the success of your campaign?

1. HOW TO FIND AND ENGAGE THE RIGHT
INFLUENCER FOR YOUR BRAND?
A data driven approach to Influencer Marketing

2. Why engage influencers?

3. OUR SOCIAL MEDIA LANDSCAPE TODAY IS A CHALLENGING ONE
*Source:Essence APAC
28%of mobile users in
APAC have an ad blocking browser
installed on their smartphone*
Data: Socialbakers;Time Range:Jan 1, 2017 Apr 22, 2018, weekly data; Sample:4,504
Facebook Brand Pages: 7 day post reach

4. Ad Prices Increase
Q3
2017
Q4 2017 Future
35 %
43 %

5. INFLUENCERS PROVIDE…
• Relevance
• Trust
• Authenticity

6. LEVERAGE THE POWER OF UGC & SOCIAL PROOF
*Source:Olapic consumer trust survey 2017
76%find content posted by others to
be more effective than branded content

7. Numbers don’t lie
94% of marketers claim that
influencer marketing is effective
for their business
Businesses are
making $6.50 for
every $1 invested in
influencer marketing
22% of
marketers
claim
influencer
marketing is
the most cost-
effective form
of online
marketing

8. Challenges

9. 1. Difficulty in finding the right influencers
for your campaign
2. Measuring the success of your
campaign

10. Track their
results
Understand
which one
works the best
with your
audience
Leverage
their post
for UGC
Benchmark
their
performance
Search for
influencers that
align with your
audience interest
How can we support you?
How to find the right influencers How to measure the success of your campaigns

11. How to find the right influencer for
your brand?

12. Which is the right platform for you?
Blog
• Longform content Deeper analysis
required
• Enable your content to be easily found
via Search Engine
• Traffic and audience depends on
individual blog or website

13. Does macro or micro influencers fit your brand better?

14. 3. Do their interests align with yours?
20 million +
Instagram Business Profiles
Largest in the world
Influencers
– Premium offering

15. MATCH THE INTERESTS OF YOUR
AUDIENCE TO THE ONES OF THE
INFLUENCERS
Estimate the ROI
- cost per post vs #engagements
Find real influencers who aren't
using fake followers or bots

16. 4. How do they fare compared to other influencers which you shortlisted?
*Tip: To see their fan growth historical data,
they need to be part of Socialbakers database
Comparison

17. Comparison

18. 5. Which content works well with their audience?
• Understand which posts the
influencer did that performed well
• Search for top performing content
Content and Inspiration

19. How to analyze the success of
your campaigns?

20. 6. Report on your campaign results: Did they deliver?
Campaign View

21. 7. Report on your campaign results: Did they deliver?
Based on all organic post
published in the past 6
months. Each influencer has
their own unique grading for
each post.
Performance Prediction

22. 8. Which post to use for User-generated content
Content or Performance Prediction

23. What you measure ultimately depends on your objectives
Goal Metrics Tools you can use
Improve brand
engagement and
awareness
Track engagement
Track mentions and
hashtag
Socialbakers
Listening tool
i.e. Digimind
Conversion Set up UTM parameters
to track link clicks
Google Analytics
Purchases Set up promo codes

24. Interested in Socialbakers’ Influencers?
jeraldine.phneah@socialbakers.com