Follow these simple steps to launch your successful crowdfunding campaign for your book. Contact Merrimack Media for more information: http://merrimackmedia.com

1. info@merrimackmedia.com | merrimackmedia.com |
978.710.8075
Crowdfund
Your Book
Your Book

2. Is Crowd Funding For You?
• Can you make a compelling one minute video?
• Can you write a compelling pitch in 3
paragraphs?
• Can you write a list of effective rewards for
contributions?
• Can you put together a social media strategy?
• Can you tweet twice a week for 4 weeks?

3. What’s Needed
Write Your Pitch in 3 Paragraphs
• Who are you and why are you awesome?
• What do you believe? Build an emotional
connection
• What are you going to do with the funds you
raise? What is an example of the rewards?
• Ask people to pledge directly. Be thankful.

4. What’s Needed:
Video Script
• Hi, I am…….
• I believe……
• At the moment there is a problem in….
• I see an opportunity to help because….
• Let me show you an example…
• Talk about what you’re going to do with funds raised
• And if you make a pledge, you’ll be one of the first
ones to receive…
• Thank you so much for your support. We can’t do this
without you.

5. What’s Needed:
Social Media Strategy
• Tweet 1……
• Tweet 2……
• Tweet 3……
• Tweet 4……
• Tweet 5……(2 or 3 tweets: Ask them to donate
directly… be part of “starting your movement”. etc.
• Calendar of Dates to do this. Hootsuite.com
• Or, put this on your calendar to do this! Create a cult
of donors

6. info@merrimackmedia.com | merrimackmedia.com |
978.710.8075
Crowdfunding
through
Publication and
PromotionBook