Presentation to Women, Management and Work Conference, 30-31 July 2009

1. !"#$%&'(!%)*()+,*&"-"'.(
$89:;<<.89<"8:"=9".9>;?9;>"3?.9$;<<"
@AB'"5667"
!"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

2. !*"(/0(%(
!! CAD)20DD"8E20("
!! ;/AF1,%("
!! <&01G0("
!! .2/AD,('"F%2DAB,12,"
!! <)2*B0"H%,+0("
!! 9%I1/"
!! .2,0(20,"&()2F0DDJKK"
5"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

3. 1"0+)%0+1(%(2++-(-%$+()*%1(
L"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

4. )*+(1+,#+)()"(3+,"0%&'(/&(%&)+#&+)(4#%&,+11(%1(
*"!(."5(%&)+'#/)+(%)(%&)"(."5#(-%2+(
$0BNF",()DF0B"
M"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

5. DM Search
Web sites
email
@
IM/Chat
SMS
Request info Online shopping
Downloads Research
Contact info
O"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

6. )*+(+6"-6%&'(+,"1.1)+0(
Communities
Viral Games Search
Tagging
Word of mouth
Display
email
@
RSS
Podcasts
Messenger
SMS
Forums
Blogs
Request info Buy now
Widgets Online trial
Downloads Videos Product info Click to call Contact us
UGC
P"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

7. %)(,/&(2++-(-%$+(%&2"#0/)%"&("6+#-"/7(/)()%0+1(
Q"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

8. %)(/-1"(*/1()*+(4")+&)%/-()"(+%)*+#(1/6+()%0+88(
"#(!/1)+()%0+(
R"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

9. 1"0+)%0+1(%)(1++01()"(0"6+()""(2/1)(
7"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

10. %)("2)+&(#+95%#+1('+))%&'(."5#(*+/7(/#"5&7(/(
&+!(7+6%,+(
!6"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

11. /&7()*+&(:((
%)(/-!/.1(1++01()"('+)(+6+&(0"#+(,"04-%,/)+7(
!!"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

12. /&7(10/--+#(
!5"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

13. /&7(1"0+)%0+1(%);1(7%22%,5-)()"(2%'5#+("5)(!*/)(
)"(2",51("&(
!L"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

14. %)1(&")(-%$+(."5(*/6+()"(#+%&6+&)()*+(!*++-(
!M"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

15. ."5(,/&(%&)+'#/)+()+,*&"-"'.(1+/0-+11-.(%&)"(
."5#(-%2+(
!O"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

16. /1(-"&'(/1(."5($&"!(!*+&()"()5#&(%)("22(
!P"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

17. 51+(%)()"(0/$+(-%2+(+/1%+#(
!Q"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

18. )"(2%&7()*%&'1(
!R"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

19. %)(,/&(0/$+(1*"44%&'(/(-")(+/1%+#(
!7"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

20. %)1(/-1"(/(!+/-)*("2(%&2"#0/)%"&(
56"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

21. ."5(,/&(2%&7(%&)+#+1)%&'(,"&)+&)(
5!"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

22. '""'-+(%1(/(!"&7+#25-()""-(
55"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

23. %2(."5#(-""$%&'(2"#(1"0+)*%&'(0"#+(7+)/%-+7(51+(
)*+(2%-+).4+(+<)+&1%"&(
5L"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

24. "#(%2(."5(!/&)()"(1++(/(4#+1+&)/)%"&(
5M"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

25. "#(=51)(#+-/<(/&7(!/),*(/(6%7+"(
5O"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

26. 51+(%)()"(,"-/3"#/)+(!%)*(")*+#1(
5P"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

27. "#()"()+--(4+"4-+(!*/)(."5()*%&$(
5Q"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

28. %)1(/-1"(/('#+/)(!/.()"(1)/.(,"&&+,)+7(
5R"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

29. :(/&7()"(,"005&%,/)+(
57"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

30. )*+(&+!($%7("&()*+(3-",$(
L6"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

31. 1">(!*/)(/3"5)()!%))+#?(
Source: http://www.sysomos.com/insidetwitter/
L!"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

32. ).4+1("2()!++)1(
="D,1,AD"A&/1,0( 82F0"%(",E)F0"1"/1'"
=2',+)2*")2,0(0DN2*"
4)2G0/",%"%,+0("D,1,AD"A&/1,0D"S,E)T0(U"V()02/V00/"0,FKW
X)(0F,"F%IIA2)F1,%( XHYD"12/"Z(0&B)0D")2",+0)(",E00,"D,(01I"
H%D,B'"AD0/"V%("[12,0("1[%A,",%&)FD"12/"%FF1D)%21BB'"1((12*0I02,D"
XH"2%E"1"B0*)NI1,0"1B,0(21N0",%"0I1)B
<&(AG0(] >E)T0("V%("D0BV"&(%I%N%2"SADA1BB'"F%2DABN2*"D0()F0DW"
>E00,D"1[%A,"?12G)2*U":%BB%E0("F%A2,DU"3?J
3%D,0(] ^2%E2"V%(")2,0(0DN2*"12/"&(%B)_F"20ED"V00/D"S0K*K"<F%[0B)D0(U"8'E12*W
$%2V0(02F0"1T02/00` <%I0,+)2*",%"D1'`(0&%(,"%2"G0'"V1F,D
a%A(21B)D,]
4)2G"&(%)/0( >)2'"b?4"B)2GD",%"F%%B"D),0D`&%D,D`20EDV00/D"S.12"4'%2D"JW
$%2,02,"$(01,%( 3%D,DU"$%2,02,"Sc%A,A[0U"3+%,%DU"[B%*"&%D,DU"DB)/0D+%EDW"
L5"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

33. 3+()+,*&"-"'.(/'&"1)%,(
LL"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

34. -+)(."5#(&+)!"#$1((
%&)+#,"&&+,)(
LM"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

35. -+)()*+(-%&+1(3+)!++&(4+#1"&/-(/&7(4"22+11%"&/-(
3-5#(
LO"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

36. "&-%&+(%(7%6%7+(0.(7%'%)/-(/))+&)%"&(%&(/(1%0%-/#(
!/.()"(*"!(%(7%6%7+(%)("22-%&+(
PEOPLE
THINGS
QUALITY
OF LIFE
LP"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

37. "&-%&+(%(7%6%7+(0.(7%'%)/-(/))+&)%"&(%&(/(1%0%-/#(
!/.()"(*"!(%(7%6%7+(%)("22-%&+(
)"(7"(
!"#$(
)"(+<4-"#+(
2#%+&71( THINGS )"(,#+/)+(
PEOPLE
2/0%-.( )"(35.(
#/&7"0( )"(,"--+
,)(
$&"!-
+7'+( 1"5-(
QUALITY
%&2"#0/
OF LIFE
)%"&( *"0+(
2%&/&,+1( -+%15#+(
!"#$( *+/-)*(
LQ"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

38. %('"()"(-")1("2(7%22+#+&)(1%)+1()"(1/)%12.()*+1+(
&++71( $),'"*A)/0DU"H%)0D"
:0DN1B"dA)/0DU">(10B"e">%A("
*A)/0DU";02,D"$1B02/1(D"
)"(7"(
?0F(A),I02,"
D),0D" f)(,A1B"g%(B/D"
!"#$(
)"(+<4-"#+( HH8?d<"
<%F)1B" bD0("d020(1,0/"
90,E%(GD" 2#%+&71( THINGS )"(,#+/)+( $%2,02,"D),0D"
PEOPLE
3%(,1BD" 2/0%-.( )"(35.( ?0,1)B"
D),0D"
4%2*",1)B""
#/&7"0( )"(,"--+
,)( ;hF+12*0"12/"
F%IIA2)N0D"
1AFN%2"D),0D"
g)G)D" ?0B)*)%AD`<&)(),A1B"D),0D"
CB%*D" $&"!- <0BV"+0B&"D),0D"
+7'+( 1"5-(
90ED"D),0DU".3>f"
QUALITY
<,%FG"I1(G0,"E1,F+" %&2"#0/
OF LIFE i%I0")I&(%0I02,"D),0D"
)%"&( *"0+( ?01B"0D,1,0"D),0D"
:)212F)1B"=/)F0" >(10B"D),0D"
C12G)2*" 2%&/&,+1( -+%15#+( $),'D01(F+"
.2,(120,D"12/"0h,(120,D" H0/)F1B"D),0DU":%(AID"
C5C"F%IIA2)N0D" !"#$( *+/-)*( <A&&%(,"F%IIA2)N0D"
LR"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

39. 5&7+#1)/&7%&'()*+(,"#+(0")%6/)%"&1(
$),'"*A)/0DU"H%)0D"
:0DN1B"dA)/0DU">(10B"e""
>%A("*A)/0DU";02,D"$1B02/1(D"
?0F(A),I02," )"(7"(
D),0D"
!"#$( f)(,A1B"g%(B/D"
HH8?d<"
)"(+<4-"#+(
<%F)1B"
WAYS TO CONNECT
90,E%(GD" 2#%+&71(
THINGS I AM LIKELY TO
bD0("d020(1,0/"
THINGS )"(,#+/)+( $%2,02,"D),0D"
PEOPLE
AND COMMUNICATE
3%(,1BD" 2/0%-.(
SPEND MONEY ON )"(35.( ?0,1)B"
D),0D"
4%2*",1)B""
F%IIA2)N0D" #/&7"0(
)"(,"--+, ;hF+12*0"12/"
)(
1AFN%2"D),0D"
g)G)D" ?0B)*)%AD`<&)(),A1B"D),0D"
CB%*D"
WAYS TO MANAGE AND
$&"!-+
7'+( 1"5-(
<0BV"+0B&"D),0D"
IMPROVE OF LIFE LIFE
QUALITY
MY
90ED"D),0DU".3>f"
i%I0")I&(%0I02,"D),0D"
<,%FGI1(G0,"E1,F+"
%&2"#0/) ?01B"0D,1,0"D),0D"
%"&( *"0+(
:)212F)1B"=/)F0" >(10B"D),0D"
C12G)2*" 2%&/&,+1( -+%15#+( $),'D01(F+"
.2,(120,D"12/"0h,(120,D" H0/)F1B"D),0DU":%(AID"
C5C"F%IIA2)N0D" !"#$( *+/-)*( <A&&%(,"F%IIA2)N0D"
L7"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

40. 1%)+1(@(/44-%,/)%"&1((
2/,%-%)/)+()*%1(
WAYS TO CONNECT THINGS I AM LIKELY
AND COMMUNICATE TO SPEND MONEY ON
?0F(A),I02,"D),0D" <%F)1B"90,E%(GD" ?0,1)B" ;hF+12*0"12/" bD0("d020(1,0/" f)(,A1B"g%(B/D"
D),0D" 1AFN%2"D),0D" $%2,02,"D),0D" HH8?d<"
3%(,1BD" 4%2*",1)B"F%IIA2)N0D" H%)0D" :0DN1B"dA)/0D" >(10B"e">%A(" $),'"*A)/0D"
*A)/0D"
;02,D"$1B02/1(D"
WAYS TO MANAGE AND
IMPROVE MY LIFE
g)G)D" 90ED"D),0DU".3>f" i%I0")I&(%0I02," >(10B"D),0D"
CB%*D" <,%FG"I1(G0,"E1,F+" 12/""D),0D" $),'D01(F+"
:)212F)1B"=/)F0" .2,(120,D"12/"0h,(120,D" ?0B)*)%AD`<&)(),A1B"
C12G)2*" C5C"F%IIA2)N0D" 12/"D0BV"+0B&"D),0D"
H0/)F1B"D),0DU":%(AID"
<A&&%(,"F%IIA2)N0D"
M6"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

41. 0.(7%'%)/-(+,"1.1)+0(1544"#)1()*+1+(&++71(/&7(
)/41(%&)"()*+(0")%6/)%"&1(
WAYS TO CONNECT THINGS I AM LIKELY
AND COMMUNICATE TO SPEND MONEY ON
WAYS TO MANAGE AND
IMPROVE MY LIFE
M!"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

42. :"#(1%04-.(
CONNECTION THINGS
INFORMATION/
ENTERTAINMENT
M5"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

43. 35)(/1(/(51+#>(%(/0(/1$%&'A(
WHY CONNECT? WHY BUY HERE?
SELL ADVERTISING SELL STUFF
WHAT VALUE?
SELL CONTENT
ML"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

44. 4/#)("2()*/)(-%+1(%&()*+(,"&&+,)%"&(3+)!++&(1%)+1(
WHY CONNECT? WHY BUY HERE?
SELL ADVERTISING SELL STUFF
WHAT VALUE?
SELL CONTENT
MM"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

45. )*%&$("2(!*/)(."5(7"("&-%&+(/1(."5#(7%'%)/-(
2"")4#%&)(
MO"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

46. */6+(/(1+&1+("2(!*/)(."5#(7%'%)/-(%7+&)%).(%1(
MP"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

47. ."5#(7%'%)/-(2"")4#%&)(0/))+#1(
!! c%A"1D"1"(0&(0D02,1N0"%V"'%A("F%I&12'"
!! 3%B)NF1B"e"d%,"_*A(0D"S@%+2"D"^0)2U"8[1I1W"
!! $0B0[()N0DU"g0[B0[()N0D"12/"J.2,0(20,"3()2F0DD0D"
!! .V"'%A("a%[")2%B0D"*0j2*"1"I0DD1*0"%A,"
!! >+0"@%["H1(G0,"S[0"F1(0VAB"E+1,"&+%,%D"'%A"B010"%2B)20W"
!! >+0"CAD)20DD";2)(%2I02,"SB%%G)2*"D%I0%20"A&"[0V%(0",+0'"I00,"
,+0IW"
!! f)(,A1B"20,E%(G)2*"%&&%(,A2),0D"
MQ"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

48. $&"!(!*/)(."5(1*"5-7($++4(
MR"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

49. 3+(,#+/)%6+(/3"5)(!*/)(,"&)+&)(."5(1*/#+(
M7"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

50. /&7($&"!(!*/)()"(#+0"6+(
www.robertcasumbal.com/blog/
O6"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

51. O!"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

52. +6/-5/)+(!*/)(+&6%#"&0+&)1()"(51+(
O5"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

53. $++4(%)(1%04-+(
OL"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

54. 2%'5#+("5)(!*/)(."5(!/&)(4+"4-+()"(1++(
OM"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

55. /&7(!*/)()*+.(0%'*)(2%&7(%2()*+.(#+/--.(-""$+7(
OO"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

56. /&7(!*/)(."5(7"&;)(!/&)()*+0()"(!/),*(
OP"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

57. )*+(!*"-+(+&6%#"&0+&)(0/.(1++0(,"&251%&'(
OQ"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

58. /(-")("2(4+"4-+(%(0++)(/44#"/,*()+,*&"-"'.(%&(
"&+("2()!"(!/.188(
OR"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

59. 35)(%)(%)1()""(3%'()"(%'&"#+(
O7"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

60. 1"(."5(0%'*)(/1(!+--(+03#/,+(%)(
P6"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""

61. )*/&$."5(/&7(1)/.(%&()"5,*B(
EEEK)/01*1(/02KF%IK1A"
a022'Z)/01*1(/02KF%IK1A"
+T&]``EEEKB)2G0/)2KF%I`)2`a022'E)BB)1ID""
a022'1N/01*1(/02"
Z)/01*1(/02"
P!"#"$%&'()*+,"-"./01*1(/02"3,'"4,/"5667"""""