Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology. But what does that mean to business and organizations?
9. Twitter What can a business / org do on Twitter? Promote sales or events Share news Offer discounts Ask for customer feedback Take orders Answer questions Handle customer service issues
13. Blogging Blogs are pervasive and part of our daily lives The numbers vary but agree that blogs are here to stay * comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs Technorati Blogosphere 2008 Report http://technorati.com/blogging/state-of-the-blogosphere/
14. Blogging What can a business / org do with a blog? Demonstrate expertise on a subject Share links to good relevant content Get great search results for a topic Share photos or video Get feedback on your ideas