This manifesto was created to support the launch of Photoshop.com.

1. Digital imaging is nothing without Me. Without my self-expression the
technology is just a mumble jumble of numbers. I am the source of
creation and technology is in servitude to Brand Me.
Yet there is a maddening conundrum: If Brand Me trumps all, why does
technology so often trump my self-expression?
The answer: Technological glut. Too much technology splintered across too
many mediums disrupts, disorders, and disjoints self-expression.
Discordant online apps get mashed with discordant desktop apps;
innumerable features confound; countless services congest; productivity
slows down; frustration speeds up; and the only opportunity for self-
expression comes in the form of expletives.
All of which compels the question: When it comes to the creation of digital
photos and videos, is it even possible to get wide-ranging features
and services without widespread hassles and headaches?
The answer is a booming, innovative “yes”and its name is Adobe
Photoshop.com.
Kith and kin to Photoshop, Photoshop.com revolutionizes image-editing
online just as its predecessor revolutionized the desktop.
Self-expression online using digital photos and videos is every bit
as magical, as feature-rich, as sleek, as intuitive, and as imaginative
as its forerunner.
Wired for self-expression just as its users are, Photoshop.com kowtows
to the will and whim of every digital imaging need with cohesion and
continuity, from newbie to hobbyist to aficionado to pro.
Now any idea can flourish; any image can transform; any project can be
shared; and any user can have the only digital imaging experience
that matters: Their own.
At Photoshop.com, images and videos can be accessed, organized,
edited, stored, and shared from anywhere—desktop, web browser, cell
phone, or set top box.
Products and features can be served up with such individualized
relevance that content is custom-fit rather than force-fit.
Images and videos can be uploaded and published across favorite sites
from a single location.
Encumbrance is officially obsolete.
Control is officially consolidated.
And ease is officially boundless.
In essence, Photoshop.com is the conduit through which the user is
master of their self-expression and technology is their servant.
Seeing what’s possible is now infinite because anything can be created in
the image of Brand Me.
Photoshop.com manifesto