So you've started building your audience, now how do you grow and expand into a dedicated and passionate community?

1. Transforming Your Visitors Into A
Dedicated and Passionate
Community
Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

2. Moz Then and Now…

3. A Peek Into the Past
@jennita #BlueGlassX

4. Lots of Blog posts…
Not a lot of
conversation
@jennita #BlueGlassX

5. RSS Feed Circa 2008
Not bad,
dude!
@jennita #BlueGlassX

6. Social Stats – November 2009
~800 “fans” ~4,000 Followers
We hadn’t claimed our
URL!
@jennita #BlueGlassX

7. Blog Traffic – January 2010
394,000
Pageviews!!!
@jennita #BlueGlassX

8. Who Managed the Community?
@jennita #BlueGlassX

9. Let’s Look at Today

10. A Post From November 2012
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11. Blog Traffic – October 2012
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12. PRO Q&A Forum – October 2012
@jennita #BlueGlassX

13. Twitter – 177,106 Followers
@jennita #BlueGlassX

14. Facebook – 75,674 Likes
@jennita #BlueGlassX

15. Google+ - 25,604 Circles
@jennita #BlueGlassX

16. Who Manages It All Now?
@jennita #BlueGlassX

17. Numbers shmumbers
How Do You Do It?

18. Focus + Consistency = #Win
2009 = ~4000 followers
@jennita #BlueGlassX

19. Encourage Engagement
@jennita #BlueGlassX

20. Increase Engagement Through Email
@jennita #BlueGlassX

21. *YOU* Have to Engage As Well
@jennita #BlueGlassX

22. Even on *Their* Sites
http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/
@jennita #BlueGlassX

23. Be a part of the community
@jennita #BlueGlassX

24. Follow the Same Code
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25. Promote The Community
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26. Let Them Easily Find Each Other
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27. Have Them Compete
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28. … And Earn Stuff
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29. Have a Plan
@jennita #BlueGlassX

30. Stick To Your Rules
Bla bla bla?
Use it as a
guide.
@jennita #BlueGlassX

31. Stick To Your Rules
On Facebook
In Blog In Q&A Forum
Comments
@jennita #BlueGlassX

32. The Little Stuff Counts
@jennita #BlueGlassX

33. Take it Offline
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34. IRL FTW!!
@jennita #BlueGlassX

35. Have a Personality
Don’t be a
robot, yo.
@jennita #BlueGlassX

36. On All Channels
@jennita #BlueGlassX

37. It’s a Team Sport
@jennita #BlueGlassX

38. #WIN

39. What’s the point?

41. Plus, You Want This…
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42. A Little of That…
@jennita #BlueGlassX

43. But *Not* This…
Community = Emotion
@jennita #BlueGlassX

45. Don’t Just Take My
Word For it
(or anyone else's)

47. Thank You!
Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita