Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all together? No way. It just means you have to work harder. In this session we’ll talk about how you can take advantage of guest blogging either as a publisher or author. You’ll learn tips to ensuring great content, ways of finding legitimate authors, and checks and balances to ensure you won’t fall under scrutiny. Don’t run scared, fight back with killer content.

1. Guest Blogging Isn’t Dead,
but Blogging Just for Links Is
Jennifer Sable Lopez
Director of Community at Moz
@jennita

2. R.I.P. GUEST BLOGGING?

5. Don’t Play Dead Turkey
@jennita #SMXSydney

6. Stop Focusing on Links
@jennita #SMXSydney
“…if you're using
guest blogging as
a way to gain
links in 2014, you
should probably
stop.”

7. Ok. So, Why Guest Blog?

8. Brand Presence
@jennita #SMXSydney

9. Become an Authority
@jennita #SMXSydney

10. Increase Traffic
@jennita #SMXSydney

11. Stand Out in the Crowd
@jennita #SMXSydney

12. Build Community
@jennita #SMXSydney

13. Expand G+ Authorship
@jennita #SMXSydney
http://www.stonetemple.com/the-great-google-authorship-
kidnapping-what-happened-to-your-author-photo-in-search/

14. How to Be a Better
Guest Author

15. @jennita #SMXSydney!
Stop Thinking About Links

16. Get to Know the Community
@jennita #SMXSydney

17. Read the Guidelines
@jennita #SMXSydney

18. Create Something of Value

19. Have Someone Proofread
@jennita #SMXSydney

20. @jennita #SMXSydney!
*You* Must Be the Author

21. @jennita #SMXSydney!
Know Your End Goal
Branding
Authority
Community
Stand Out
Traffic
Authorship

22. @jennita #SMXSydney!
Be Sure to Measure It!

23. Become a Better Guest
Blogging Publisher

24. @jennita #SMXSydney!
Make Sure it’s Someone’s Job
Blog ManagerYouMoz Manager

25. @jennita #SMXSydney!
Ensure Content Is Original
Heeeey,
this looks
familiar…

26. @jennita #SMXSydney!
Tools to Help

27. @jennita #SMXSydney!
Set Guidelines
http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz

28. @jennita #SMXSydney!
Have a Process

29. @jennita #SMXSydney!
Is the Author a Real Person?
Real Person??
Real Person!!

30. @jennita #SMXSydney!
Active in the Community?

31. @jennita #SMXSydney!
Double-Check Bio
Ask yourself:
Do you really want to
endorse this person and
their websites?

32. @jennita #SMXSydney!
Check & Re-Check the Links
Ask yourself:
Do you really want to
endorse all of these
links?

33. @jennita #SMXSydney!
Set up G+ Authorship
Author
G+ Connected
Helps In
SERPs!

34. @jennita #SMXSydney!
No Editing by Guest Authors

35. Guest Blogging is a Tactic
Remember,

36. Just a Piece of The Full
Marketing Strategy

37. Jennifer Sable Lopez
Director of Community at Moz
@jennita
!!
Thank You
All Images by Rudy Lopez Photography