In the employment circus, Recruiters function much like Ringmasters – stage-managing the performance, introducing the various acts and guiding both prospective candidates and hiring managers through what is meant to be an extraordinary and engaging experience. But much like the challenges for the modern-day Circus, the world of work has changed. It’s no longer sufficient to come to town, set up a Big Top and post flyers in order to fill the seats. Today’s organizations must use new technologies and new methods of creating buzz to attract, recruit and retain a diverse audience in a world full of distractions and increased competition. As the employment circus has evolved, the role of the Recruiter has also changed. In order to successfully coordinate the amazing and often unpredictable acts within the process, we must now be great storytellers, create audience connection, focus on systems thinking and embrace disruption. Those who master these skills are ready for the role of Ringmaster in the Greatest Show on Earth!

1. in the
@JenniferMcClure unbridledtalent.com
Employment Circus
Recruiters as Ringmasters

3. Changing World

4. The Circus

5. Staffing
Recruitment
Talent Acquisition
1940s – 1970s
• Just-in-time
• Advertisements
• Paper Resumes
• Employment Agencies
• Name Generation
• Internships
• New Employee
Orientation
1980s – 1990s
• Job Requisitions
• Active Candidates
• Job Boards
• Online Resumes
• Onboarding
• Tactical Recruitment
Process Outsourcing
(RPO)
• Applicant Tracking
Systems (ATS)
2000s – Present
• Employer Branding
• Passive Candidates
• Social Media
• Video Interviewing
• Employee Referrals
• Candidate Relationship
Management
• Virtual Onboarding
• End-to-End RPO
• Integrated Talent
Acquisition
SOURCE: Bersin by Deloitte, 2013
Talent Acquisition

6. Changing Skills

7. Ringmaster Job Description
Job duties include but are not limited to:
• Managing the behavior of all circus performers and animal talent
• Keeping the performers and animals on a schedule.
• Must be able to communicate with animals as well as performers and
interpret their needs despite language barriers.
• Must provide entertainment for performers and training for animal talent.
• Must be able to withstand the large amounts of alcohol it takes
to manage all circus performers and animal talent.

8. Job duties include but are not limited to:
• Managing the behavior of all circus performers and animal talen.
• Keeping the and on a schedule.
• Must be able to communicate with as well as
and interpret their needs despite language barriers.
• Must provide entertainment for and training for
.
• Must be able to withstand the large amounts of alcohol it takes
to manage all and .
Hiring Managers Candidates
Hiring Managers Candidates
Hiring Managers Candidates
Candidates
Hiring Managers
Hiring Managers Candidates
Recruiter Job Description

9. Ringmaster

10. Ringmaster: 2015
Entertainer
Actor
Classically Trained
Singer
Voice-Over Artist
Writer

11. Recruiter

12. Recruiter: 2015
Sourcing Ninja
Professional Stalker
Community Manager
Coach & Facilitator
Email Addict
Boolean Black Belt
Content Creator
Networking Machine
Social Media Expert
Phone Addict

13. KEYS to SUCCESS

14. Create CONNECTIONS
Use STORIES
Focus on SYSTEMS
Embrace DISRUPTION

15. Create meaningful
CONNECTIONS
1

16. Transactional to Relational

17. Pools, Puddles & Communities

18. • Inbox
• Phone
• In-Person
• Credibility
• Responses
• Referrals
• Results!
95% of LinkedIn members
are open to relevant InMails
from Recruiters
• Social Platforms
• Careers Site
• Blogs & Press
• Credibility
• Engagement
• Conversions
• Results!
71% of those who follow
companies are interested in
career opportunities
Have Conversations
SOURCE: LinkedIn
1 to 1 1 to Many
Where
If you know
what makes
your audience
tick you get
Points to
ponder

19. Create Connections
1 to 1 1 to Many
• Invest time and spend a lot of it
listening and note-taking
• Study notes before each interaction
and educate your team
• Develop personas to represent
group’s needs and behaviors
• Put a human face on your target –
get your team on the same page
SOURCE: LinkedIn

20. Be Human

21. Develop Trust

22. People do business with people that they know, like and trust.
They also want to work with and for those same people.
Develop Trust

23. Use the Power of
STORIES
2

24. The Facts*
83%
Agree that Talent
Brand has significant
impact on the ability
to hire great talent.
ü Lower cost per hire by 50%
ü Reduce employee turnover by
up to 28%
* According to LinkedIn
SOURCE: LinkedIn

25. Create & Share Content

26. Opt-In AND Opt Out

27. The Facts*
68%
of Candidates say
they’d accept a lower
salary if the Employer
created a great
impression through
the hiring process
* According to CareerBuilder

28. “You not only have to BE, you have to BE KNOWN
as a great company to work for.”
— Keith Hadley, Practice Leader Employment Branding, CareerBuilder
Be KNOWN

29. Focus on
SYSTEMS
3

30. Systems-Thinking

31. Your Awesome Recruiting System
Direct Sourcing
Job Boards
Referrals
Social
Mobile
Recruitment Marketing
Consistent & Repeatable

32. BIG Data

33. “The ability to take data - to be able to understand
it, to process it, to extract value from it, to visualize
it, to communicate it is going to be a hugely
important skill in the next decades.”
— Hal Varian, Google's Chief Economist
BIG Data

34. Embrace constant
DISRUPTION
4

36. “Innovation is not about doing something new.
It’s not doing something different. And it
certainly isn’t about buying new software.
Innovation is about rethinking something and
creating a new model.”
— Laurie Ruettimann, Writer & Speaker

37. What’s Your
Challenge?

38. NEXT STEPS…

39. CONNECTORS
STORYTELLERS
SYSTEMS
THINKERS
DISRUPTORS

40. Have Fun!

41. THANK YOU!
Jennifer McClure
jennifer@unbridledtalent.com
@JenniferMcClure
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