Forget about Facebook and all the changes they just rolled out. What are you doing with Twitter? Just because most of us know the backend of web technologies doesn't make us experts in leveraging social media, especially Twitter, to have the impact we want. If you run a small business or are a one-man show, don't waste your time researching and reading up on all the social media tools to figure out what you need to market your brand online. We've made it easy for you with this meetup. From Klout to Listorious to su.pr to paper.li, get up to speed on the current tools to automate your work, measure effectiveness of your social media activities, and leverage what you know to promote your business. (Presentation to members of the Seattle Web Technology Meetup at the Microsoft Store in Bellevue, WA on October 24, 2012.)

1. Seattle Web Technology Biweekly Meetup presents…
To Tweet or Not To Tweet?
That is the question for the Web Techie
Keith Keller
Twitter for Business Specialist
Jennifer Reed
Author, Office 365 for Dummies

2. About the Presenters
Keith Keller
• Twitter for Business Specialist
• Over 30,000 followers
• Top 1% of Twitter users in the world
Jennifer Reed
• Author, Office 365 for Dummies
• Author, Microsoft Project Server Professional
• President and Founder, Cloud611

3. Topics
• Twitter: What It’s Not, What It Is
• Tweetegies (Twitter Strategies)
1. Build Followers/Network
2. Work Smarter, Not Harder
3. Measure and Track Success
• Success Stories
• Preview of Keith Keller’s “Crack The
Code”
• Q&A

5. What it is…
It is the information network.

6. Facts and Figures
• 230 million tweets per day!
• Over 100 million active profiles; expected to
increase by 26 million by end of year
• 40% of “active” Twitter users choose not to Tweet at
all (are you one of them?)
Lady Gaga has the most followers
of anyone on Twitter
at over 14 million “monsters”

7. Tweetegy 1: Build followers/network
• Make your profile interesting
1
• Follow 50 people a day
• Tweet 5x a day
• Ask for retweets (“Please RT” or
“Please retweet”)
• Public message influential people
with @twitterhandle
• The 80/20 rule: It’s not about
you!

8. Make your profile interesting
1
vs.
Who would you follow?

9. Follow 50 people a day
Using the “glorious” list of lists…
1

10. Tweet 5x a day
• Follow the 80/20 rule
1
• It’s not all about you!
• Guarantee at least 1 tweet a day
with a digital newspaper from
http://paper.li
• Get mentioned in other people’s
digital newspaper
• Use hashtags (#); it’s the secret
ingredient

11. Digital Newspaper with paper.li
1

12. Get listed in other people’s newspaper!
1

13. Using Hashtags (#)
1

14. Tweetegy 2: Work smarter, not harder
• Tweet once a day
2 (unscheduled, ad hoc)
• Schedule four (4) tweets a
day (remember paper.li?)
9 am 1pm 4pm 8pm
• Use automation tools

15. Use automation tools
2
and more!!!

16. Tweetegy 3: Measure and Track Success
• Know your Tweet
3 Reach
• Leverage your Klout
(improve your amp)
• Easy analytics with
Su.pr

17. Know your Tweet Reach
3
www.TweetReach.com

18. Leverage your Klout
3
Network Influence
How many of your
followers are influential?
Amplification
How often are your
tweets retweeted?
True Reach
How many of your
followers are listening?
www.klout.com

19. Easy analytics with Su.pr
3
http://su.pr

20. Success Stories
• Queensland Floods (Aus $12,000 in 90
minutes)
• Drummond Golf (Australian golf company)
• Li Jing’s Story (Voted #1 in US; #2 in the
world for a TV competition)

21. Ready? Set… GO!!!

22. Preview of Keith Keller’s “Crack The Code”
• Sharing is better than chocolate
• The 80/20 Rule: It’s not all about you
• Social media is for meeting people you “don’t
know yet”
• Be authentic & find your niche
• Automation tools to save you time
www.CrackTheCodeCoaching.com

23. Questions?

24. Contact Information
Jennifer Reed
– http://facebook.com/jennifer.louise.reed
– http://facebook.com/office365fordummies
– http://askthehalfgeek.com
– http://twitter.com/reedjenn
Keith Keller
– http://www.facebook.com/KeithKellerSocial
MediaStrategist
– http://twitter.com/keithkeller
– http://crackthecodecoaching.com