Loan Originators, Mortgage Brokers, and Mortgage Lending companies in the Financial Industry have been slow to adapt to what social media has to offer. Jennifer Brabson, the new Marketing Director for Village Mortgage Company in Connecticut, starts LO's, realtors and brokers out on how to start using the social media tools (especially LinkedIn) for lead generation and becoming an industry leader.

1. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Getting Started :
LinkedIn for the
Mortgage Industry
Presentation created by Jennifer Brabson, Marketing Director – Village Mortgage

2. About Village Mortgage
30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Village Mortgage continues to be a leader in mortgage lending, by offering innovative
technologies, an expansive mortgage product line, competitive rates, and customer service
that makes Village Mortgage, New England's premiere choice for mortgage lending.
Founded in 1996, Village Mortgage offers an array of mortgage products including:
Conventional Loans, FHA Loans, VA Loans, USDA Loans, and Jumbo Mortgages, as well as
many other unique products for brokers and borrowers alike. Village Mortgage Company is a
direct mortgage lender and servicer/seller of Fannie Mae and Freddie Mac products.
Equal Housing Lender. Village Mortgage Company, 30 Tower Lane, Avon, CT 06001, NMLS # 6331, is a licensed lender in Connecticut (NMLS #6331);
is a Lender in Massachusetts having Mortgage Lender license # ML6331, and is a licensed lender in Rhode Island (NMLS #6331).

3. About Jennifer Brabson
30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Marketing Director
Village Mortgage Company
Avon, CT 06001
Jennifer Brabson has been involved in social media and online marketing long
before Facebook and Twitter. As a student of globalization, her love of the
dissemination of information across borders in mere seconds has brought her full
circle as an established Social Media and Online Marketing professional and
educator in key industries.
She’s been fully integrating branded experiences through the intelligent use of
digital media and marketing strategies for the past decade, in publishing, recruiting
and now the mortgage and real estate industries.
Education:
Agnes Scott College – International Relations
Former Positions: Digital Marketing Manager, Adecco Group NYC
Marketing Manager, Onward Search, ITG & Recruitics Wilton, CT
Jennifer is available for social media and marketing training.
Contact Michelle Lucia mlucia@villagemtg.com for more information.

4. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
LinkedIn by the Numbers
259+
84+
11.3+
Million Users Total
Million Users in US
Million users in CT, MA, RI
The Mortgage Industry in NEW ENGLAND on LinkedIn
3,600+
35,000+
7,500+
20,800
2800
Mortgage Brokers in CT, MA, RI
Realtors in CT, MA, RI
CPAs in CT, MA, RI
Real Estate LinkedIn Groups
Mortgage LinkedIn Groups

5. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Setting up your profile – Get seen!
•
Make sure your profile is 100% complete, this includes:
o Adding your photo
o Adding your skills
o Adding a description and proper headline (using keywords – LOCATIONS)
o Connecting with your Company’s LinkedIn Page
vs
good
better

6. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Staying Compliant on LinkedIn
According
to
the
FFIEC:
A
financial
insJtuJon
should
have
a
risk
management
program
that
allows
it
to
idenJfy,
measure,
monitor,
and
control
the
risks
related
to
social
media.
You
should
also
re-­‐read
your
company’s
social
media
guidelines
for
further
regulaJons
and
rules
specific
to
your
company.
Don’t
forget
to
add
your
NMLS
#
to
your
profile!
Be
aware
of
the
Truth-­‐In-­‐Lending
Act
(TILA)
when
introducing
any
mortgage
informaJon
through
social
media.
Keep
your
communicaJons
minimal
and
high-­‐
level
instead
of
discussing
pricing
or
fees
via
LinkedIn.
Keep
your
message
simple
to
stay
compliant
and
capJvate
your
audience
with
useful
informaJon.
-­‐NaJonal
Mortgage
Professional
(2012)

7. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Make it easy to connect with you
Be sure to include your LinkedIn URL and Company’s URL in your email signature, on
your website, info tab on your Facebook profile and blog, as well as on your print
marketing collateral and business cards.
•
You’re here to be contacted, make it as easy as possible.
…and
here
…and
here
…and
here
…and
here
…and
here

8. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Build your connections
• See who you already know – Referrals, referrals, referrals!
• Upload your contacts
Helpful Marketing Tip: You can also export your LinkedIn connections for email marketing campaigns!
See last page of presentation for instructions on how to export your LinkedIn connections.
• The more people you know, the more referrals and leads you will receive.
• Join LinkedIn Groups (and be active!)
è
è
jennifermbrabson@gmail.com
NMLS
#6331

9. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
View Your Own Profile, Often!
• Check your Network Stats regularly – if people have viewed your profile,
Connect with them!
o You
can
see
informaJon
about
your
network,
including
how
many
users
you
can
reach
through
your
connecJons.
o To
get
there,
click
on
the
Profile
tab,
and
you’ll
see
four
more
tabs:
My
ConnecJons,
Imported
Contacts,
Profile
Organizer
and
Network
StaJsJcs.
NMLS
#6331

10. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Connect with LinkedIn on your smartphone
• ConnecJng
with
people
on
LinkedIn
via
your
smartphone
is
easier
and
uses
less
restricJons
than
on
the
computer.
• You
can
add
your
phone’s
contacts
to
your
LinkedIn
ConnecJons
and
vice
versa.
• Using
the
iphone
app
–
CARDMUNCH
will
allow
you
to
take
photos
of
a
business
card
–
it
will
add
the
connecJon
to
your
contact
list
AND
connect
you
automaJcally
to
them
on
LinkedIn

11. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Stay tuned… for the next presentation
Optimizing LinkedIn for Your Mortgage Lending Business
conn
ore
et m
G
ons!
ecti
Conn
ect w
more
ith
lead
s!
e an
ecom Leader
B
stry
Indu
Close more loans!

12. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Helpful Hints:
Expor/ng
your
LinkedIn
Connec/ons
You
can
export
your
connecJons
from
the
Contact
Se_ngs
page.
Note:
Only
the
full
name,
email
address,
current
employer,
and
posiJon
are
exported.
To
export
your
connecJons
list:
1. Move
your
cursor
over
Network
at
the
top
of
your
homepage
and
select
Contacts.
2. Click
the
Se@ngs
icon
near
the
top
right.
3. Under
Advanced
Se@ngs
on
the
right,
click
Export
LinkedIn
Connec/ons.
4. Enter
the
security
text
if
prompted.
5. Click
Export.
6. Save
the
file
as
a
.csv
and
then
save
it
somewhere
you
can
easily
find
it,
like
your
computer's
desktop.
Note:
If
you're
using
Internet
Explorer
and
you
see
a
yellow
pop-­‐up
blocker
across
the
top
of
the
page,
click
the
yellow
bar
and
then
select
Download
File.

13. 30
Tower
Lane
Avon,
CT
06001
NMLS
#6331
–
CT
&
RI
ML6331
-­‐
MA
Connect
with
us
hcp://www.linkedin.com/company/village-­‐mortgage-­‐company
4