1. MARATHON PETROLEUM JENNA CHABOT
12/03/12
CORPORATION NEW MEDIA
DRIVERS LICENSE

2. MARATHON’S HISTORY
 Marathon Petroleum Corporation, founded in 1887, owns
Marathon Oil Corporation, Marathon Pipe Line & Speedway
LLC
 Largest refiner in the Midwest, 5 th largest in the country
 Currently over 1 ,500 Speedway gas stations across 7 states
 Currently over 5,000 Marathon gas stations across 18 states

3. MARATHON’S GOALS & OBJECTIVES
 GOALS & OBJECTIVES:
 Create a “greener” environment
 Preferred choice for oil in the world
 Create and maintain renewable energy
 Promote a healthier lifestyle by making our
consumers aware of the healthier eating choices
we offer
 Continue to “Fuel the American Economy”
 Remain honesty and integrity with our consumers

4. MARATHON’S BUDGET
& TARGET AUDIENCE
 BUDGET: $1 ,000,000,000
 Digital relations
 Social media advertising, Google Adwords, mobile app
creation and labor
 TARGET AUDIENCE:
 Lifetime consumers who will pass along their way of living
 Consumers interested in/currently living a “greener”
lifestyle
 American petroleum users 16-80 years old

5. MARATHON’S BLOG FOR A CAUSE
 Marathon Blog containing relevant content
 Content related to communities in which we serve
 Current events
 Ways to create and sustain renewable energy
 Living “greener” from day -to-day
 Tips and tricks for saving money and gas
 Links to all other social media
 Consumer feedback opportunities
 Consistent and concise content

6. MARATHON’S FACEBOOK & TWITTER
 FACEBOOK:  T WITTER:
 Coupons for  Coupons for @mentions
@mentions of our of our brand
brand  Links to content on
 Posts linking to all renewable energy
other social media  Active conversations
 Sub pages for our sub with other brands
brands

7. MARATHON’S PINTEREST & FOURSQUARE
 PINTEREST:  FOURSQUARE:
 Relevant content  Coupons for
 Ways Marathon is check-ins
helping the
community
 Ways to create and
maintain renewable
energy
 Communities helping
communities

8. MARATHON’S MOBILE SERVICE
 App available for easy access
 Full service available 24/7 to our workers for
our consumers
 Assistance of fered for most car/home issues

9. MAINTAINING MARATHON’S “FUELING
THE AMERICAN SPIRIT”
 Post content in regular intervals
 Interact with consumers with honesty/integrity
 Create an “on-going” campaign for our consumers to
pass on

10. MEASURING MARATHON’S SUCCESS
 Use Google Analytics to track visits to company site
and blog
 Track insights and comments from followers
 Compare net income from previous years
 Compare number of followers/likes on social media
sites from previous years