A presentation I created for staff at the digital PR agency I intern for, Prichard Communications. This was created to teach the staff a little more about PitchEngine and how it could benefit the company's clients.

1. PitchEngine
Creating rich online content

2. What is PitchEngine?
● A digital publishing platform that lets
users create and share social content in an
interactive way.
● Shares company information and its "social
assets" (ie: Facebook page, Twitter handle,
YouTube channel, etc).
● Offers tools to create social media press releases and
online newsrooms.

3. What makes it a social media release?
● Add multimedia and ● Resource links
attachments
● Invites questions and
● Twitter pitch comments
● Accessible to everyone ● Social bookmarking
online, not just to those you (reduces spam)
pitch

4. Search Engine Optimized
● Videos and photos embedded with keywords and keyword
phrases
● Tag words
● Invites comments. More comments, more traction.
● "Google alert within five minutes of publishing"

5. Uses for Prichard Communications
● Embed a social
media newsroom on
grantees' websites.
○ Include recent
news items,
Twitter feed,
images for the
press, related
links, etc.
○ Promote company
brand.
http://www.nols.edu/news/

6. Uses for Prichard Communications
Ideal for blogger outreach
● Write a short, emailable pitch that includes resources for
bloggers to find out more information and access photos
and videos.
● PitchEngine partners with Technorati.
● Social bookmarking can build relationship with bloggers.
● Shows credibility (company info, resource links, contact info,
etc).

7. Uses for Prichard Communications
Digital Flyer

8. Cons
● Requires basic HTML knowledge.
● Many aren't aware of PitchEngine yet.
● Still developing analytics package. So far it only shows you
the number of views.

9. Cost
● Pay as you go: $29/pitch
● Agency plan: $250/month for unlimited pitches and up to
five brands
○ Add a customized newsroom for $40/month or
$440/year
● Free 30-day subscription with one pitch
● Nonprofits enjoy a 20% discount