9. Virtual (Cloud)
Brick-and-Mortar (Real World Care)
Wednesday, December 9, 2009
10. Virtual (Cloud)
Patient Professional
Brick-and-Mortar (Real World Care)
Wednesday, December 9, 2009
11. Virtual (Cloud)
Patient Professional
Consumer-Centric
Care
Brick-and-Mortar (Real World Care)
Wednesday, December 9, 2009
12. Virtual (Cloud)
Content
Patient Professional
Consumer-Centric
Care
Brick-and-Mortar (Real World Care)
Wednesday, December 9, 2009
13. Virtual (Cloud)
Content
Community
Patient Professional
Consumer-Centric
Care
Brick-and-Mortar (Real World Care)
Wednesday, December 9, 2009
14. Virtual (Cloud)
Content
Community
Commerce
Patient Professional
Consumer-Centric
Care
Brick-and-Mortar (Real World Care)
Wednesday, December 9, 2009
15. Virtual (Cloud)
Content
Community
Commerce
Context
Patient Professional
Consumer-Centric
Care
Brick-and-Mortar (Real World Care)
Wednesday, December 9, 2009
16. HEAD IN THE
CLOUD =
ONLINE RESEARCH,
SUPPORT
GUTS =
AVAILABLE REAL ESTATE
FEET ON THE GROUND =
REAL WORLD CARE DELIVERY
Wednesday, December 9, 2009
18. u1*a*T + u2*a*T =
GUAM challenge
• “Initiator” = user 1 (u1)
• “Resonder” = user 2 (u2)
• a = activity variable
• t = time variable
• completed challenge = BOTH users have
done their part
Wednesday, December 9, 2009
19. 1765 minutes of
movement
• ‘real time,’ free, web first
• use Twitter - make challenge default private
(DM)
• ‘microfitness’ = tiny commitment of time
• no equipment necessary
• 1:1 challenges
Wednesday, December 9, 2009