The benefits of search engine optimization. Shows ProVisors members (www.provisors.com) how to optimize their profile.The ProVisors networking organization has a web site optimization project that suggests that members optimize their profiles.

1. SEO: What it Means for Your
ProVisors Profile
presented to
Distribution and Manufacturing 2
Affinity Group
by Jennifer Beever, CMC [WLK2]
© New Incite 2009, All Rights Reserved, www.newincite.com

2. Why SEO? Case Study 1
• Optimized site
• 80 hits →1,000s of
visitors each month
• No business from
site → patients +
lab work from site
• # 1, 2, or 3 ranking
on major search
engines
© New Incite 2009, All Rights Reserved, www.newincite.com

3. Why SEO? Case Study 2
• Manufacturer hard
hit by global
competition
• Optimized site
• Within six months,
increased web
traffic led to 30%
business increase
© New Incite 2009, All Rights Reserved, www.newincite.com

4. ProVisors Profile
© New Incite 2009, All Rights Reserved, www.newincite.com

5. ProVisors Profile: 3 Steps
1. Fill out all profile fields
2. Analyze keywords
3. Optimize
– Include keywords
– HTML
– Links to web site
– ALT and Link Tags
© New Incite 2009, All Rights Reserved, www.newincite.com

6. Fill Out Profile Form
© New Incite 2009, All Rights Reserved, www.newincite.com

7. Analyze Keywords
© New Incite 2009, All Rights Reserved, www.newincite.com

8. Optimize
© New Incite 2009, All Rights Reserved, www.newincite.com

9. Definitions
• Organic SEO: improve volume & quality of
traffic to web site via natural techniques
• Local SEO: specialized search engines
allow geographically constrained searches
against a structured db of local business
listings
• “Black hat” SEO: methods such as link
farms and keyword stuffing degrade
relevance of search results and the user-
experience of search engines.
© New Incite 2009, All Rights Reserved, www.newincite.com

10. Resources
• www.searchenginenews.com
• www.google.com
• www.wordtracker.com
• Richard Uzelac [WLK2] optimizes
ProVisors profiles
www.GoiMarketing.com/provisors
© New Incite 2009, All Rights Reserved, www.newincite.com