Weitere ähnliche Inhalte Ähnlich wie Content Commerce Conundrum in B2B (20) Kürzlich hochgeladen (20) Content Commerce Conundrum in B2B1. Copyright © 2014 | eCommerceandB2B.com
Future proofing your business
ECOMMERCEandB2B.COM |Justin King | @justin_king 3. Copyright © 2014 | eCommerceandB2B.com
Customers needed to find information online 4. Copyright © 2014 | eCommerceandB2B.com
So marketing created
brand and content sites 5. Copyright © 2014 | eCommerceandB2B.com
Customers wanted to purchase online 24/7 6. Copyright © 2014 | eCommerceandB2B.com
So, IT developed
basic ecommerce sites 8. Copyright © 2014 | eCommerceandB2B.com
Marketing and the Business wants control over the experience 12. Copyright © 2014 | eCommerceandB2B.com
How to create a seamless experience?
when we have multiple sites and systems. 13. Copyright © 2014 | eCommerceandB2B.com
What content do we manage in what system? 14. Copyright © 2014 | eCommerceandB2B.com
Traditional approaches
give us 3 options 15. Copyright © 2014 | eCommerceandB2B.com
15
No. 1: The side-by-side (hybrid) approach
2014 Forrester Peter Sheldon 16. Copyright © 2014 | eCommerceandB2B.com
16
No. 2: The eCommerce-led approach
2014 Forrester Peter Sheldon 17. Copyright © 2014 | eCommerceandB2B.com
17
No. 3: The WCM-led approach
2014 Forrester Peter Sheldon 20. Copyright © 2014 | eCommerceandB2B.com
Don’t we need content from other systems like:
Images DAM
Inventory ERP
Product attributes PIM
Pricing CPQ
And that’s just a small list of what is needed… 24. Copyright © 2014 | eCommerceandB2B.com
Isn’t the content in a Content Management System and in Commerce just another content source like your PIM, DAM, ERP and CRM systems?
Should we really have to choose which content is more important? 25. Copyright © 2014 | eCommerceandB2B.com
You need a different approach that allow you to use any of your sources of content to design all kinds of experiences. 26. Copyright © 2014 | eCommerceandB2B.com
Experience Management
Search Navigation Content Delivery Device Specific Experience Taxonomies
Commerce
Catalog Inventory Pricing Payments/tax/fraud Cart/checkout Personalization Merchandising
Content
Content Blog Articles Digital Assets Content Services
PIM
ERP
CRM 28. Copyright © 2014 | eCommerceandB2B.com
B2B eCommerce Evangelist
justin_king | www.ecommerceandb2b.com