1. Company
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Introduction to business
Group Members :
Eng Shi Yi 0317849
Khairul Jefri Bin Khairul Azhar Neo 0318237
Marcus Chua Kai Wen 0318593
Amir Azmi 0318091
Company Work Street Work City, Work State Work ZIP T Work Phone F Work Fax Phone Work Email Work URL
2. Company
Executive summary
The objective of this business project (charity drive) is to teach us about basic business management
and product marketing technique. The profit earned from the charity drive will be donated to a
charitable organization of our choice; in this case it is the Angle children’s home located in Taman
OUG.
The Angle’s children home is a n independent home for orphans, abused, abandoned and
underprivileged children’s. Angle’s children’s home provide shelter, food, clothing, education and
guidance to help the needy and poverty stricken orphans and children who do not have proper meals
and education. The children’s home is managed by Belinda Chew and William Cheng.
We donated all of our profit to angle’s children home instead of donating to the larger charitable
organization because we heard that the home is struggling at times with financial constraints.
Besides that they were also not as well-known as other established home around Klang Valley.
Our total target for this whole project is RM 2500. To break down the numbers, our target for this
business project (charity drive) was RM 1200 from the sponsorship from companies around Klang
Valley and donations from our family and friends. We even reach out to the society to ask for
donation to help us with this business project. The target from the profit of our sales of our product
such as the pastries and the onigiri rice ball was RM 1500. This would sums up to a total of
RM2500 and above.
After the Business project (charity drive) was over we got RM from the sales avenue and RM from
the sponsorships and donation we’ve collected.
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3. Company
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Market Analysis
Target Market
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The location for this business project (Charity Drive) is situated in Taylor’s University
Lakeside Campus. Our potential customers are the students studying at the particular
university, which is our main targeted customers as almost 70% of the population
where students at Taylor’s University Lakeside campus. The lecturers and staff were
also our potential customers but they hold a minority percentage of the population at
Taylor’s University Lakeside Campus.
After making analysis of, Majority of the population at Taylor’s University Lakeside
Campus are more willing to spend on food and beverages comparing to other products.
Our exact location was located in front of the student life central (SLC). The strategic
location also helped with our sales as students and staffs pass through there when
going to the commercial block hunting for food hence our products were selling
reasonably well.
A meal in the commercial block can easily cost up to RM10 or more sometime up to
RM 20 with drinks. The pastries and rice balls we sell are just around RM5 or less.
Besides that the stalls competing with us too has a reasonable price hence students and
lectures buying from the stalls locating in front of student life center (SLC)
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4. Company
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Competition Analysis
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Competition is part of business, for this business project (charity drive) we had several
competitors. The main competitors are Lovie’s group and Shi ko’s group.
Lovie’s Group Shi ko’s group
Products sold Onigiri Homade Bread and Candies
Services provided - Henna and Hair Styling
Strength - Stall was decorated
- Proper menu
- Started their business
one week before
- Price lower
- Cost price is low
- Stall was decorated
- Promotion
Vulnerabilities - Less choice - No brand ( not well-known)
- Breads were not packed
(hygiene problem)
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5. Company
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Products and packaging
Product 1: Pastries
Description: Pastry is differentiated from bread by having a higher fat content, which
contributes to a flaky or crumbly texture. A good pastry is light and airy and fatty, but
firm enough to support the weight of the filling. When making a short crust pastry, care
must be taken to blend the fat and flour thoroughly before adding any liquid. This
ensures that the flour granules are adequately coated with fat and less likely to develop
gluten. On the other hand, over mixing results in long gluten strands that toughens the
pastry. In other types of pastry such as Danish pastry and croissants, the characteristic
flaky texture is achieved by repeatedly rolling out dough similar to that for yeast
bread, spreading it with butter, and folding it to produce many thin layers.
Package: they are packaged by the le bread days the bakery we partnered with before
we collected them from the bakery. The package shows the logo of the bakery. The
bakery is already quite known as many students came to our stall just to buy the
pastries
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7. Company
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Product 2: Onigiri rice balls
Description : Onigiri also known as omusubi, nigirimeshi or rice ball, is a Japanese
food made from white rice formed into triangular or oval shapes and often wrapped in
nori (seaweed). Traditionally, an onigiri is filled with pickled ume (umeboshi), salted
salmon, katsuobushi, kombu, tarako, or any other salty or sour ingredient as a natural
preservative. Because of the popularity of onigiri in Japan, most convenience stores
stock their onigiri with various fillings and flavors. There are even specialized shops
which only sell onigiri to take out.
Packaging: The packaging of the rice balls are pack by sumo onigiri rice balls
beforehand. The brand is also very famous around the Klang valley.
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Summary
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We take the packaging of our packaging very seriously. The product is package shows its
brand on top of the plastic. This will draw potential customers to buy our product as it is
quite known around the Klang valley and it cannot be found in the campus.
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8. Company
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Pricing
Onigiri Pastry
(Choc. Banana Firecracker)
Pastry
(Mini Choc, Mini Nuts & Mini
Burger)
Mon RM 7 – RM 6 RM 6 RM 4
Tues RM 6 RM 5 RM 3
Wed RM 5 RM 5 RM 3
Thurs RM 5 RM 5 RM 3
Fri RM 5 -
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The table shows the pricing of our product. We reduced the price after the first day of
some products because some were not selling out. We also change the strategies of our
promotion. After the reduction of prices of the products they were selling much better
comparing to the first day. The first day was for us to test the market at the area
(Taylor’s Lakeside University Campus).
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9. Company
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Promotions
For the first day, a poster of our stall was prepared and places on the board. The
feedback we got from the first day was good but there were still flaws such as there
were no proper menu for our stall and the pricing of our products were not clear. We
then discussed with within ourselves and quickly prepared a proper menu for the
products that we sold. Besides that we also used the social media as a form of
promotion. We posted our pictures of our products on instagram. We also stated our
exact location on the social media so that it would be easier for people to locate us.
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Sponsorship
We targeted large companies and our family members in particular our parents for
sponsorship. Big businesses corporate were approach by us so that sponsorship
for this business project can be obtained. Our main sponsorship is Escatec Sdn
Bhd (RM 1000 cash) and PCM Kos Perunding Sdn Bhd (RM250). Besides that our
friends also donated in total RM51.40 in cash form. In total we’ve got RM 1301.40
from sponsorship and donation itself. While most of the sponsorships were
arranged through phone calls we also met up with some of sponsors such as the
bakery and etc. we also brought along the sponsorship letter along with us while
meeting with our sponsors to prove that every penny we got goes directly to the
charitable foundation.
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11. Company
Distributions
We got our products from Sumo Onigiri and Le Bread Days, which are located at Kuchai Lama and
SS2. Two of our members were in charge to collect the products from these two locations every
morning. To minimize the waiting time, we asked the suppliers to pack the products with their
brand’s name and logo before we collect, so that customers no need to wait for their products, and
they can get their products immediately. Normally we have 50-75 customers per day. Besides buy-ing
our products from the stalls, they can also order our products through phone call and Instagram.
This makes it easier for them to buy our products and choose the flavour that they want.
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Green Measures
Actually the products that we have chosen are not made in an environmentally-conscious manner
and the product packaging is not environmental-friendly. In this case, we try to reduce carbon foot-print
during the distribution stage and make sure the minimal waste created, for example we do not
provide any plastic bags. Customers can throw the product’s wastes into dustbin after use or con-sumption.
We reduce the consumption of resources like electricity, paper and water by selling al-ready
packed products, so we do not have to wash or bake any equipment or product.
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12. Company
Human Resource Planning
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Names Roles Job Responsibility
Amir Project Manager -Make sure that every member is doing their job
-Contact the sponsors
-Prepare sponsorships letter
-Promote our products to by passers
Shi Yi Accountant -In charge of the accounts
-In charge of the money
-Collect the onigiri every morning
-Collect all the related documents
-Prepare report
-Issue Receipt
Marcus Sales Executive -Make sure total of the sales hit our target
-Contact the suppliers
-Collect the pastry every morning
-Prepare Report
Jefri Advertising Executive -Design Poster
-Promote our products to by passers
-Prepare Menu
-Issue Receipt
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13. Company
Evaluation of Results
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Income Statement of Charity Drive Event
Revenue
Sales RM 3,922.00
Less: Cost of Goods Sold RM 2,668.00
Gross Profit RM 1,254.00
Add: Revenues
Sponsors RM 1,250.00
Donations RM 51.40
Total Revenues RM 1,301.40
Adjusted Gross
Profit RM 2,555.40
Less : Operating Expenses
Receipt books RM 36.00
Printing RM 1.00
Total Operating Expenses RM 37.00
Net Profit RM 2,518.40
Right
We promoted our products and stall on social network, Instagram. So that people would know our
products and our exact location. Besides, a poster was prepared. On the fourth and fifth day, two of
our members brought half of the products to Sunway University to sell and also to make sure that
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14. Company
we can hit our target by the end of the week. We’d also changed our pricing strategies on the second
and third day.
Wrong
The mistakes that we did are we should decorate our stall and make it look nicer, so that people
would notice our stall when they pass by. Other than that, we should have a proper menu let our
customers to choose the flavour that they want.
If we can repeat the event one more time, we would decorate our stall and a nicer poster with pric-ing
and choices of the flavour stated.
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