This presentation was given as a part of Boulder Startup Week's UX track. The purpose is to help startups better understand UX design and what is important. My hope was to communicate the basis of the design process and the importance of making sure not to shortcut it; especially in the early stages of product development.

1. Boulder Startup Week May 13, 2015
Jeff Zabel
@jczabel
THE DARK-HORSE PROTOTYPE

2. JEFF ZABEL
- Boulder Native
- Silicon Valley
- eBay / BMW /
DataHero
PASSIONS:
- Human-centered
design
- Technology
- Sports
@jczabel

3. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
DESIGN PROCESS
Stanford d.school Design Thinking Process
Breadth
Time

4. REALITY

5. WHY?
Breadth=LossofFocus
Time = Money
FAILURE
Forget the
process
dude!

6. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
DESIGN PROCESS
COUNTERINTUITIVE FOCUS
Breadth
Time

7. ENTER THE DARK-HORSE

8. - 7th on his position depth
chart starting college
- Drafted #199 in the six
round of the NFL draft
- Started his rookie NFL season
as a 4th stringer
Scouting Summary:
Good height to see the field. Very poised and composed.
Can read coverages. Good accuracy and touch. Produces
in big spots in big games . . . Team Leader.
A DARK-HORSE?

9. TOM
BRADY
- 6 Super Bowl appearances
- 4 Super Bowl wins
- 3 Super Bowl MVP awards
- 10 Pro Bowls
- 1st Deflategate QB

10. THE DARK-HORSE
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
A dark-horse prototype is meant to expand the design
solutions by testing something that is “a little crazy”, something
that has a slim possibility to succeed, but if it does . . . .

11. The challenge: Improve the wind deflector

12. CONVERTIBLE AIRFLOW

13. Good Wind Bad Wind
Direction
Noise
Consistency
Temperature
Front to back Swirling
Present Overpowering
Consistent Irregular
Temperate Too hot or too cold
OPEN AIR EXPERIENCE

14. DARK-HORSE
PROTOTYPE
Cut a hole in the windshield!
Seriously!

15. DARK-HORSE
PROTOTYPE

16. SHARING @ DATAHERO

17. SIMPLE PROTOTYPE

18. TAKEAWAYS
- Execute each step of the design process
- Don’t underestimate the importance of the
dark-horse!

19. THANK YOU
Jeff Zabel
jeff.zabel@gmail.com
@jczabel