2. Developing New Passed Items
◦ Idea Generation
◦ Factors to Consider Before Selling
Variations to Traditional Passing
Presentation Styles
3. Have been with the
company for 29 years
Currently Oversee
Day to Day
Operations
Strong Emphasis on
Culinary and
Operations
4. Founded in 1980 as a hot
dog stand
Catering spun off into
separate company in 1991
Peak revenue of $17 Million
90 FT & 130 PT Employees
45% Full Service / 35% On
Premise / 20% Delivery
5. Largest event $1.3 Million
Focused on food quality
above all else
Poor facility design
challenges efficiency
Non Chicago address is a
marketing struggle
6. Where do you find new ideas?
◦ Existing Menu Items
◦ Restaurants
◦ Competition
◦ Colleagues
◦ Internet/Blogs
◦ Cook Books/Shows/Magazines
◦ Catersource
◦ Employees
8. Standard Tray Service
Carts/Rolling Buffet
Small Plates
Pairings
9.
10. Passed Small Plates
New Zealand Rosemary Scented Baby Lamb Chop napped with a Wild Berry Demi on a
bed of Herbed Mashed Potatoes accompanied by Miniature Haricot Verts Bundle
wrapped in Bacon
18. Disposable
Glass/Mini Pieces
Skewers/Picks/Pipettes
Push-Ups
Cones
Mini Fry Baskets
Mini Bamboo Steamers
Chinese Take-Out Pails
19. Shrimp Shooter
Chilled House Poached Jumbo Shrimp on a bed of Tequila Cocktail Sauce, served
from a 2oz. Salted Shot Glass, garnished with a Lime Triangle
23. Asian Black Cod on Miso Spoon
Asian Style Black Cod
served resting on a Black Forbidden Rice, drizzled with a Sweet Mirin Sauce,
garnished with a Tuile of Pea Shoots, set in an 1.5oz. Miso Spoon
25. To download a copy of this presentation, go to:
slideshare.net/CateringChicago
David Sandler
dsandler@cateringbymichaels.com | (847) 966-6555
Hinweis der Redaktion
Allow me Introduce myself – I am David Sandler, Executive Vice President of Catering by Michael’s Family of CompaniesWe are out of the Chicagoland Area and been in business for a little over 30 yearsI have been with the company for 29 – started as a server and have had the great pleasure of building this company to what it is todayin my time I have worked every position within the organization but my current primary function is the overseeing of the day to day with emphasis on our operations and culinary departments.Proud to be a longtime active member of Catersource and various other organizations
we specialize in all facets of the catering world from corporate and social drop off to full service fine dining, corporate picnics and also operate an on-premise facility and do some private label wholesale manufacturing.
Look at your existing menu – is there a signature dish you have – turn it into a mini or passed version – a deconstructed versionThink about salads or desserts and redevelop them into small versionsWhen you are testing new items or seeing things you like think about them differently – think outside the box – ASK YOURSELF HOW CAN THIS BE A PASSED OR MINI SIZE
Does it work for drop off or full service onlyWill this item need on site preparation or can it be sent completely assembled Perhaps things need to be sent in separate componenetsWhat type of advanced prep can be done and what needs to be done on siteThink about how to package everything – for both transportation and ease of use on site while reducing costs sauces sent in squirters or piping bags for quick finishingShipping – consider temperature and time/ presentation we pack food with cell partitions/tart trays/custom boxes/plattersServing - What equipment you will need to finish on site – oven, cave, saute pan, piping bags, torch, portable stoves etc
Carts – people are using them for anything you can dream of from dim sum, tacos, roti, lon lane’s egyptian buffets carried by servers, etc. staff outfitted with the buffet and napkins etcSmall plates – used in the stand up setting able to incorporate small salads, entrees and plated desserts controls portioning though does require a fair amount of laborPairings – these are becoming very popular examples are beer and pizza sake and sushi sake and seaweed salad wine and cheese taco and margaritaHawker styleOther cute ideas we have seen – servers wearing shirts telling what they are serving
What is everyone using – anything and everything you can imagineWherever you are you can find something to use or re-purpose as a passing trayHome goods stores, ikea, second hand stores, garden supply, hardware – etc be creativeWe love to use an eclectic mix of platters and shadow boxes
Here we have examples of servers carrying buffets and napkin girls
Mason jarsCassouletMini cooking vessels – like cast iron or baby saute pansVasesBe sure to assign a follower behind a server who is passing anything in a mini dish, plate or on a skewer so the guests have a way to get that out of their hand quickly – increases labor slightly but these more unique serving pieces add great impact
In Addition to these we often use lentils, dry beans, sprinkles, colored sugars, shells, wheat grass, fried rice noodles, fruits and vegetables, shredded phyllo/kadaifAgain the combination of pretty garnishes, individual pieces and eclectic trays make for beautiful presentations