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How Social Media Has Changed Business Communications
1.
How Social Media Has
Changed Business Communications @jeffreylcohen #iabcnctri Social Strategist, Radian6
2.
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How would the
moon landing be different if Twitter were around in 1969? #iabcnctri
6.
7.
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5th Most Tweets/second: Death
of Steve Jobs (6,049) #iabcnctri
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4th Most Tweets/second: New
Years Eve 2011 (6,939) #iabcnctri
10.
3rd Most Tweets/second: Brazil
Loses Copa America (7,166) #iabcnctri
11.
2nd Most Tweets/second: Japan
Beats US in Women’s World Cup (7,196) #iabcnctri
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Most Tweets/second: Beyonce Baby
Bump on VMAs (8,868) #iabcnctri
13.
14.
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16.
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The Network Effect
18.
Social media is
not a tool or technology. It’s a real-time approach to communications and engagement #iabcnctri
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Companies need to
influence search to be found. Social media can help. #iabcnctri
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Use a variety
of content to connect with target audience. #iabcnctri
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Social profiles expand
the reach of the message #iabcnctri
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Companies build relationships
and gain customers through providing compelling content #iabcnctri
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@jeffreylcohen @radian6 @smb2b B2BSocialMedia.com www.linkedIn.com/in/jeffreylcohen
57.
Images Road: http://www.flickr.com/photos/sambou/2611998145/ Moon: http://www.flickr.com/photos/jurvetson/97214206/ Kennedy:
http://history.nasa.gov/moondec.html Newspaper: http://www.flickr.com/photos/outtacontext/3738129561 NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979 At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159 Phone: http://www.flickr.com/photos/barron/3082365739/ Laptop: http://www.flickr.com/photos/bigpresh/3860586024/ Magazines: http://www.flickr.com/photos/pixelarity/4361102373/ Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995 Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636 Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/ Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/ Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/ Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/ Words: http://www.flickr.com/photos/feuilllu/739173692/ Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/ Video: http://www.flickr.com/photos/infusionsoft/4485023576/ Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/ Listen: http://www.flickr.com/photos/giara/2211500258/ Analyze: http://www.flickr.com/photos/marvaloha/3301706196/ Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/
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