HTML email best practices

HTML email best practices New York Web Standards Meetup 22 October 2009 Scott Trudeau and Jeffrey Barke

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Email clients… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why HTML email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HTML email design guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Image blocking is common ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Add inline styles ,[object Object],[object Object],[object Object],[object Object]

Bring back tables (and janky markup) ,[object Object],[object Object],[object Object]

HTML email width ,[object Object],[object Object],[object Object],[object Object]

Miscellaneous coding bits ,[object Object],[object Object],[object Object]

JavaScript in email? ,[object Object]

Flash in email? ,[object Object],[object Object],[object Object]

HTML5 video in email? ,[object Object],[object Object],[object Object]

Forms in email? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Don't forget your plain text version ,[object Object],[object Object],[object Object],[object Object]

Test, test, test ,[object Object],[object Object],[object Object]

Test, test, test cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email service providers ,[object Object],[object Object]

Why you need an ESP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended ESPs ,[object Object],[object Object],[object Object],[object Object]

MailChimp ,[object Object],[object Object]

CampaignMonitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CampaignMonitor cont’d ,[object Object],[object Object],[object Object],[object Object]

Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics cont’d ,[object Object],[object Object],[object Object]

Google Analytics cont’d ,[object Object]

Keep your lists clean ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keep your lists clean cont’d ,[object Object],[object Object],[object Object]

The Email Standards Project ,[object Object],[object Object],[object Object]

HTML email best practices

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HTML email best practices