Deconstructing The SEO Tactics of Successful Websites - SEO Grail Feb 15
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I gave a presentation the the Philadelphia SEO Grail Meetup Group in February 2015. The content was about SEO tactics that large websites are using to win in search. Some of these tactics may not be specifically for SEO, but they help.
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Deconstructing The SEO Tactics of Successful Websites - SEO Grail Feb 15
- 2. Philadelphia SEO Deconstructing The SEO Tactics of Successful Websites
- 3. Philadelphia SEO What I was looking at: • Outline SEO tactics that top sites have been using successfully. • Focusing mostly on on-site SEO tactics. • Tried to find a mix of industries, but may lean eCommerce.
- 5. Philadelphia SEO Thrillist.com The Thrillist is attacking the scene of local cities across the world.
- 6. Philadelphia SEO Thrillist.com They offer ridiculous recipes that gain a lot of social shares and links.
- 8. Philadelphia SEO Dodge.com Last year’s Dodge site lacked any real content on the main car pages
- 9. Philadelphia SEO Dodge.com The redesigned site is full of simple SEO that most car companies ignore.
- 12. Philadelphia SEO AutoBlog.com AOL combined AOL Autos with AutoBlog to condense the SEO value.
- 13. Philadelphia SEO AdWeek.com Similar to AutoBlog, AdWeek has combined their blog network into 1 site. Adweek Blog Network: ● TVNewser ● TVSpy ● LostRemote ● AgencySpy ● PRNewser ● SocialTimes ● FishbowlNY ● FishbowlDC ● GalleyCat http://www.adweek.com/socialtimes/ http://www.adweek.com/agencyspy/ http://www.adweek.com/tvnewser/ http://www.adweek.com/tvspy/
- 14. Philadelphia SEO Spiderbites.NYTimes.com http://spiderbites.nytimes.com is a dynamic custom sitemap that allows quick crawling.
- 15. Philadelphia SEO Zappos.com Zappos.com pulls reviews to the hompage to add fresh content. They also have a dynamic script that auto hyperlinks specific keyword phrases with in customer reviews.
- 16. Philadelphia SEO Macys.com Macy’s is starting to add content tag clouds to the bottom of all their pages.
- 17. Philadelphia SEO Overstock.com Overstock is beginning to grow into other markets such as fresh produce, pet adoptions, and cars.
- 18. Philadelphia SEO Overstock.com Overstock uses buying guides to create targeted content.
- 19. Philadelphia SEO LampsPlus.com Most times facets and filters hurt search. Lamps Plus developed a way to make them all unique
- 20. Philadelphia SEO Amazon.com Amazon is using the power of their reviews to make “Top-Rated” pages.
- 21. Philadelphia SEO BarnesandNoble.com Barnes and Noble is adding the whole chapters as content to product pages.
- 22. Philadelphia SEO Colgate.com Colgate has created a very large oral health resource center. Even focuses on Dental Professionals.
- 23. Philadelphia SEO pressroom.toyota.com Toyota is using its pressroom to house all their press releases in a fashionable way.
- 24. Philadelphia SEO NorthernBrewer.com Northern Brewer is a specialty ecommerce store who has one of the more active forums in Home Brewing.
- 25. Philadelphia SEO Lowes.com Lowes has been adding a ton of content to the Ideas & How-Tos section.
- 26. Philadelphia SEO GuitarCenter.com Guitar Center has built local store pages with a ton of interactivity and information.