B2B marketing is often boring because it fails to engage people in the ways they like, such as making them laugh or cry through a great story, or teaching them something unexpected. To be more compelling, B2B marketers should loosen up, incorporate more emotion, tell interesting stories, provide unexpected insights, and communicate with customers in a human way. Effective B2B marketing engages people through what they genuinely want.

1. Why’s B2B Marketing So Boring?

2. The Biggest Challenge in B2B Marketing Ho-Hum – not compelling

4. Laugh or Cry

5. Laugh or Cry

6. Tell a Story

7. Learn something unexpected

8. But here’s what we find