My thoughts on attending CES 2012 as a user experience designer and developer.

1. Consumer Electronics Show 2012
the consumer space becomes a developer paradise
Jeff Hoffman
Feb 9, 2012

2. CES 2012 Overview
Attendance figures are more than 150,000
attendees - a record in the events 44 year history
Exceeds 2011 by over 10,000
3,100 tech companies across global industries (up
from ~2,700 in 2011)
More evolution and growth in the industry
See official Press Release for more info
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3. Observations
Software is a differentiator
Everyone is courting App Developers
User Experience is important
The Organization is changing
Based on four years attending
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4. What’s up with MS?
...and where’s Apple?
Lots of press around Microsoft “leaving the show”-
CEA and Microsoft have been very tight so what does
this mean?
Apple has never attended, but a large number of
iAccessory companies do
Complaints that CES is “too big”
MS appears to be using Apple’s playbook
Don’t create a “predictable” product launch
schedule by heavy involvement in trade shows...
Build an integrated UX on the entire product stack
(Metro UI on PC, Tablet, Phone, XBOX) 4

5. CES Facts
Most of the really cool stuff is shown in private suites
and not on the show floor
Some products are purchased based only on specs,
but seeing and touching are key for consumer devices
The conference takes place at LVCC, but key business
meetings occur all over the city
Even if a company isn’t on the show floor, their
representatives are in Las Vegas to make deals
CES will continue to grow as companies make
significant money on the deals they complete
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6. Overall Themes
Ultrabooks to re-energize laptop sales
Big touch displays encourage social interactivity
Tablets are aiming at businesses
Smart TV overshadows 3D
Getting even more Cloud-y
Phones: Windows 7, Android Ice Cream Sandwich
Hand, Body and Voice Input
Health and Fitness is more high tech and social
Everyone loves cool cars 6

7. THIN IS IN 7

8. BIG IS ALSO IN 8

9. Tablets in Business
Still chasing the iPad... but
Android provides more configurable security
Lower cost devices flooding the market
Range of screen sizes (5.5, 7, 9, 10)
New Entries:
BlackBerry PlayBook 2.0 - QNX
Samsung Galaxy Note - Android
Lots more...
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10. TABLETS 10

11. MORE TABLETS 11

12. PREVIOUS YEARS
My TV is better
than yours.
THIS YEAR
My TV is
better connected
than yours.
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13. INTERACTIVE “SMART” TV 13

14. Internet Content on TV
Ways to aggregate all the internet video content
for convenience
No great solution for both Over the Air (OTA) and
online content
Integration with Gaming
Developer opportunities and SDKs
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15. 4K FOR WHEN HD ISN’T ENOUGH 15

16. 3D is a feature that everyone now offers
3D Ready Tablets, TVs, Blu-ray Players, Laptops
Better content is coming
More Glasses-free 3D TV prototypes
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17. MORE 3D 17

18. CONTROL YOUR TV EXPERIENCE WITH MOVEMENT 18

19. Phones
AT&T enters 4G LTE
Nokia 700/800/900 Series
Pantech at the low end
HTC
Easy connectivity with NFC and Bluetooth
More social interaction, collaborative gaming
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20. PHONES 20

21. HEALTH & FITNESS 21

22. Life in the Clouds
Consumers are continuing to be educated on the
applications of the cloud
Microsoft
Viewsonic
DLink
Moneual (high end electronics)
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23. CONSUMER CLOUDS 23

24. Everyone Wants Developers
More consumer devices are app driven
Phones & Tablets
AT&T, Sony Ericsson, Android
Televisions
Samsung, TiVo, Google TV
Networking devices like DLink and NETGEAR 24

25. DEVELOPER OPPORTUNITY 25

26. SDK’S ARE EVERYWHERE 26

27. Automobile Tech
Heads Up Displays with integrated social networking
and navigation
Electric, Hybrid and Concept Cars
Ford
Tesla S Sedan
Mercedes
Audi
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28. AUTOMOBILE TECH 28

29. JUST COOL CAR STUFF 29

30. FUN STUFF 30

31. I’M WATCH RUNNING ANDROID 31

32. MORE FUN STUFF 32

33. ART & DESIGN 33

34. 34

35. THANKS!
CLICK HERE FOR
MY BLOG ENTRIES
ON CES 2012
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