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The 10 Top Trends in Social MediaHow to Adapt and Use Them to Your Advantage for Your Business
Introduction
The “Big” Trends in the 20th Century• Affordable Cars• Television• Computers• Web• Mobile Phones
The “Big” Trends in the 21st Century?
The “Big” Trends in the 21st Century?• Smart Phones
The “Big” Trends in the 21st Century?• Tablets
The “Big” Trends in the 21st Century?• Online Shopping
The “Big” Trends in the 21st Century?• eBooks
The “Big” Trends in the 21st Century?• Social Web
Result• Disruption
Result• Disruption
Trend 1• Social Mobile            +     +
Trend 1 – Social Mobile• 5.6 Billion Phones• Smart Phones growth• iPads and Tablets
Trend 1 - Social Mobile
Trend 1 - Social Mobile• Implications and How to take Advantage   –   Huge growth potential   –   Create content for mobil...
Trend 2• Socialization of Search
Trend 2 – Socialization of Search
Trend 2 – Socialization of Search• Bing and Facebook agreement• Twitter is indexed and searchable• Google+ is now Core to ...
Trend 2 - Socialization of Search• Implications and How to take Advantage   –   Create accounts on relevant social media  ...
Trend 3• Location Based Marketing with Social
Trend 3 – Location Based Marketing with Social
Trend 3 – Location Based Marketing with Social•   Foursquare – 15 Million users•   Loopt – 5 million users•   MyTown – 4.5...
Trend 3 – Case Studies and How to take Advantage• Drive traffic to Shopping Centers and Shops     “reward customers for ch...
Trend 3 – Case Studies and How to take Advantage• Leverage Events – Bike Festival       “50% Checked-In which puts updates...
Trend 3 – Location Based Marketing with Social
Trend 4• Social Commerce
Trend 4 – Social Commerce•   Top Facebook Pages have stores•   Monetizing the networks•   Taking the Shop to the Network• ...
Trend 4 – Social Commerce
Trend 4 – Social Cause Commerce
Trend 4 – Social Commerce
Trend 4 – Social Commerce• Implications and Taking Advantage   – Major reason for following a brand on Facebook is to obta...
Trend 5• Social Gaming                  +
Trend 5 – Social Gaming
Trend 5 – Social Gaming
Trend 5 – Social Gaming• Implications and Taking Advantage   – Build your own game   – Turn your Brand into a game   – Use...
Trend 6• Online Global Magazines and Super Blogs
Trend 6 - Online Global Magazines and Super Blogs•   Huffington Post – Politics and News•   Mashable –Social Media•   Enga...
Trend 6 - Online Global Magazines and Super Blogs• Implications and Taking Advantage   –   Start with “Focus” and “Passion...
Trend 7• Global Micro Niche Business
Trend 7 - Global Micro Niche Business• AussieBum – Fashion• Aquabumps – Artwork, Photography• EasyLunchBoxes – Lunch Boxes...
Trend 7 - Global Micro Niche Business• Social provides Global Distribution Platforms to Niche  Markets
Trend 7 - Global Micro Niche Business• Social provides Global Content Distribution Platforms to  Niche Markets• Take advan...
Trend 8• Social Apps
Trend 8 – Social Apps  • 30% of all time spent on social mobile apps     –   Instagram     –   Flipboard     –   Twitter f...
Trend 8 – Social Apps•   Instagram –10 million users•   Foodspotting –1 million app downloads (Web and iPhone app)•   Flip...
Trend 8 – Social Apps• Top Facebook Business Apps  1. Custom Welcome Page “App” by PageModo – 300k users  2. Band Profile ...
Trend 8 – Social Apps• How to Apply   – Consider the audience demographic and “Don’t sell!” – “Act and     Interact”      ...
Trend 8 – Social Apps• How to Apply
Trend 9• Visual Social Web
Trend 9 – Visual Social Web• Social Photos, Images and User Interfaces   –   Pinterest   –   Tumblr   –   Google+   –   Ne...
Trend 9 – Visual Social Web• How to take advantage   – Pinterest      • Compelling images to drive traffic to websites, bl...
Trend 10• Convergence of Social and Traditional Media
Trend 10• Convergence of Social and Traditional Media
Trend 10 - Convergence of Social and Traditional• The challenge for traditional media is that it   – Isn’t searchable   – ...
Trend 10 - Convergence of Social and Traditional• How to take advantage   – Create media for traditional and social (Video...
Trend 10 - Convergence of Social and Traditional• Old Spice
Major Takeaways• Social Mobile has enormous potential• Social “App” ecosystem is permeating every corner of the  Web• Conv...
“Don’t underestimate the global leverage, scaleand velocity that marketing on a social web can           provide for your ...
Twitter: @JeffBullas
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The Top 10 Ttrends in Social Media - How to Adapt and Use them to your Advantage for your Business

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Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“.
One of the major drivers of changes to society and technology is the evolution of the mobile phone from a dumb device that just makes calls and texts to a web connected “smart phone”.
We are seeing the decline of Nokia and the Rise of Apple because one company picked up a future potential trend and the other failed to react.
Shop owners who have ignored the trend of online shopping are either struggling to survive or going out of business
The Decline of MySpace and the rise of Facebook sometimes comes down to being in the right place at the right time with the right product
Who would have thought that social gaming would become a multi-billion dollar business in just two years with Zygna (the creators of Farmville and Mafia Wars on Facebook) now the most valuable games company in the world with annual revenuesset to pass $1 billion next year. Zygna has filed for an IPO this year with its value estimated at between $15 billion and $20 billion.
Picking trends can be the difference between fortune and extinction!.
Here are 10 trends that you need to take heed of as you adapt and evolve your business for the social web

Veröffentlicht in: Bildung, Technologie, Business

The Top 10 Ttrends in Social Media - How to Adapt and Use them to your Advantage for your Business

  1. 1. The 10 Top Trends in Social MediaHow to Adapt and Use Them to Your Advantage for Your Business
  2. 2. Introduction
  3. 3. The “Big” Trends in the 20th Century• Affordable Cars• Television• Computers• Web• Mobile Phones
  4. 4. The “Big” Trends in the 21st Century?
  5. 5. The “Big” Trends in the 21st Century?• Smart Phones
  6. 6. The “Big” Trends in the 21st Century?• Tablets
  7. 7. The “Big” Trends in the 21st Century?• Online Shopping
  8. 8. The “Big” Trends in the 21st Century?• eBooks
  9. 9. The “Big” Trends in the 21st Century?• Social Web
  10. 10. Result• Disruption
  11. 11. Result• Disruption
  12. 12. Trend 1• Social Mobile + +
  13. 13. Trend 1 – Social Mobile• 5.6 Billion Phones• Smart Phones growth• iPads and Tablets
  14. 14. Trend 1 - Social Mobile
  15. 15. Trend 1 - Social Mobile• Implications and How to take Advantage – Huge growth potential – Create content for mobile – Design websites, blogs for mobile viewing – Make it easy for viewers to act on that content in a social manner Make it easy for people to buy from their phones!
  16. 16. Trend 2• Socialization of Search
  17. 17. Trend 2 – Socialization of Search
  18. 18. Trend 2 – Socialization of Search• Bing and Facebook agreement• Twitter is indexed and searchable• Google+ is now Core to Google’s Ecosystem
  19. 19. Trend 2 - Socialization of Search• Implications and How to take Advantage – Create accounts on relevant social media – Create content for social networks – Publish and promote on social media – Treat Facebook as an extension of website – Optimize for Search – Place Your Media “Everywhere”
  20. 20. Trend 3• Location Based Marketing with Social
  21. 21. Trend 3 – Location Based Marketing with Social
  22. 22. Trend 3 – Location Based Marketing with Social• Foursquare – 15 Million users• Loopt – 5 million users• MyTown – 4.5 million users• Facebook Places – 30 Million plus users• Gowalla Bought by Facebook• Social Media Marketing – FB Post Codes
  23. 23. Trend 3 – Case Studies and How to take Advantage• Drive traffic to Shopping Centers and Shops “reward customers for checkins with coupons and discounts”
  24. 24. Trend 3 – Case Studies and How to take Advantage• Leverage Events – Bike Festival “50% Checked-In which puts updates into newsfeeds and chance to win a bike”
  25. 25. Trend 3 – Location Based Marketing with Social
  26. 26. Trend 4• Social Commerce
  27. 27. Trend 4 – Social Commerce• Top Facebook Pages have stores• Monetizing the networks• Taking the Shop to the Network• Existing Ecommerce platforms building plugins for Facebook - Magento
  28. 28. Trend 4 – Social Commerce
  29. 29. Trend 4 – Social Cause Commerce
  30. 30. Trend 4 – Social Commerce
  31. 31. Trend 4 – Social Commerce• Implications and Taking Advantage – Major reason for following a brand on Facebook is to obtain a discount or deal – Include sharing buttons in your online store – Drive traffic to your online store with your social networks – Highlight specials/deals/vouchers on Twitter and Facebook – Implement fan gating to drive “likes” – Make it easy for people to buy “anywhere”
  32. 32. Trend 5• Social Gaming +
  33. 33. Trend 5 – Social Gaming
  34. 34. Trend 5 – Social Gaming
  35. 35. Trend 5 – Social Gaming• Implications and Taking Advantage – Build your own game – Turn your Brand into a game – Use “In Game” ads that reach your target market
  36. 36. Trend 6• Online Global Magazines and Super Blogs
  37. 37. Trend 6 - Online Global Magazines and Super Blogs• Huffington Post – Politics and News• Mashable –Social Media• Engadget – Technology Gadgets• Business Insider – Business• TMZ.com – Celebrity• L.A. Now - Entertainment
  38. 38. Trend 6 - Online Global Magazines and Super Blogs• Implications and Taking Advantage – Start with “Focus” and “Passion” – Advertising revenue needs large scale – Freemium then Premium content – sell your own content – Audience for Webinars –Social Media Examiner – Platform for Influence – Speaking (Guy Kawasaki) – Create Opportunities - Partnerships
  39. 39. Trend 7• Global Micro Niche Business
  40. 40. Trend 7 - Global Micro Niche Business• AussieBum – Fashion• Aquabumps – Artwork, Photography• EasyLunchBoxes – Lunch Boxes “Start Local think Global”
  41. 41. Trend 7 - Global Micro Niche Business• Social provides Global Distribution Platforms to Niche Markets
  42. 42. Trend 7 - Global Micro Niche Business• Social provides Global Content Distribution Platforms to Niche Markets• Take advantage of – Democratization of marketing – The availability of personal, global publishing platforms – Ease of use – It is “Free” – Real time marketing Takeaway – “Fail fast, often and cheaply”
  43. 43. Trend 8• Social Apps
  44. 44. Trend 8 – Social Apps • 30% of all time spent on social mobile apps – Instagram – Flipboard – Twitter for iPad – My6Sense – Get Glue – Foodspotting – Pic Plz
  45. 45. Trend 8 – Social Apps• Instagram –10 million users• Foodspotting –1 million app downloads (Web and iPhone app)• Flipboard – 5 million users (iPad and iPhone)• Spotify – 2.5 million paying users (Dec 2011)
  46. 46. Trend 8 – Social Apps• Top Facebook Business Apps 1. Custom Welcome Page “App” by PageModo – 300k users 2. Band Profile “App” by ReverbNation – 1.7 million artists 3. “Contest” Facebook App – 600,000 mthly active users
  47. 47. Trend 8 – Social Apps• How to Apply – Consider the audience demographic and “Don’t sell!” – “Act and Interact” • Instagram • Foodspotting:
  48. 48. Trend 8 – Social Apps• How to Apply
  49. 49. Trend 9• Visual Social Web
  50. 50. Trend 9 – Visual Social Web• Social Photos, Images and User Interfaces – Pinterest – Tumblr – Google+ – New Facebook Timeline – Slideshare
  51. 51. Trend 9 – Visual Social Web• How to take advantage – Pinterest • Compelling images to drive traffic to websites, blogs and online stores and landing pages – Facebook • Use images to Increase Engagement, Timeline visibility and improve Edgerank
  52. 52. Trend 10• Convergence of Social and Traditional Media
  53. 53. Trend 10• Convergence of Social and Traditional Media
  54. 54. Trend 10 - Convergence of Social and Traditional• The challenge for traditional media is that it – Isn’t searchable – Can’t be watched when you want – Can’t be viewed on the hardware platforms people are preferring (Tablet, PC, Laptop or mobile) – Doesn’t build an online asset for the brand
  55. 55. Trend 10 - Convergence of Social and Traditional• How to take advantage – Create media for traditional and social (Video that appears on mass and social video channels) – Create content for the 3 screens – Make “Liquid Content” (Coca Cola, Old Spice, Lamb Australia) – Create Social Media channels for publishing and promoting – Use paid media SEM and SMM to provide the catalyst. – Share it on social channels where your audience is – Be “everywhere” so you can be shared!
  56. 56. Trend 10 - Convergence of Social and Traditional• Old Spice
  57. 57. Major Takeaways• Social Mobile has enormous potential• Social “App” ecosystem is permeating every corner of the Web• Convergence of Social with mass and traditional media is happening now• Build online assets on social media
  58. 58. “Don’t underestimate the global leverage, scaleand velocity that marketing on a social web can provide for your business”
  59. 59. Twitter: @JeffBullas

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