Ever Googled yourself? What did you see? Did you like your web “you”?
That’s the only way some people see you today in a digital world.
You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.
In crowded job market and a competitive business world some packaging and promotion is essential.
Does your job define “you”?
For many people their career can be their primary building block that provides major personal meaning and purpose outside of their family. Lose your job and the question is asked, “Who am I?” or “Why do I exist?
Being made redundant at 40 or 50 can raise many doubts about life and its purpose. Being fired due to bad economic conditions, company failure or a political power play can be life shattering for many.
Should your life be so defined?
It’s as if you handed your life to the boss or the company that hired you. That is a scary place to be and can be avoided.
Building a personal digital brand can be done in parallel to your job and career.
Read more at http://www.jeffbullas.com/2014/10/20/the-10-pillars-to-creating-a-personal-brand-in-a-digital-world/#0mD1FLbCUwFmwCKd.99
3. “Passion is energy. Feel the power that comes from focusing on what
excites you.”
Oprah Winfrey
4. "You have to be burning with an idea, or a problem, or a wrong that you
want to right. If you're not passionate enough from the start, you'll never
stick it out."
Steve Jobs
5. 1. Passion and Purpose
The 4 steps to discovery
1. List your passions
2. Discover the sweet spot at the
intersection
3. Describe your tone – Witty,
Irreverent, Inspirational etc
4. Write the 20 word mission
statement that distils your
purpose
Note: Thanks to Porter Gale for this distilling of the discovery
process
13. 5. Create focused content
Create and publish
• Blog posts
• Long form content
• Evergreen articles
• Multimedia content
• Optimize your content for
search, headlines, structure
• Keep testing the content
19. 8. Collaborate
Create joint ventures with your
network that produce
• Find and foster producing
relationships that communicate
and sell to the same audience
category with online distribution
• Create a compelling offer that is
easy for the partner to execute
• Market to each others email list
and distribution networks
23. 10. Learn the art of communication
The art and science of touching
minds and hearts
• Written
• Verbal
• Visual
24. Wrapping it up
1. Build your personal brand on passion and purpose
2. Own your digital platform
3. Display social proof
4. Select your social networks
5. Create the best content you can
6. Build your online distribution
7. Network
8. Collaborate
9. Create and build an epic creation
10. Learn the art of communication
11. Persist
Hinweis der Redaktion
I remember when I was 12 I decided I wanted to start running …etc
The question it raises is “What drives us?”
"Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him." --Henry David Thoreau
"Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him." --Henry David Thoreau
Wrapping it up
Come into center
Raise Physical and Vocal energy
I’ve loved sharing my 5 year journey of what I’ve learned about the 5 pillars of content marketing success
Remember – “Done is better than perfect”
My name is Jeff Bullas and thanks for (Having me) letting you tell my story afternoon
My Twitter story
Wrapping it up
Come into center
Raise Physical and Vocal energy
I’ve loved sharing my 5 year journey of what I’ve learned about the 5 pillars of content marketing success
Remember – “Done is better than perfect”
My name is Jeff Bullas and thanks for (Having me) letting you tell my story afternoon
Wrapping it up
Come into center
Raise Physical and Vocal energy
I’ve loved sharing my 5 year journey of what I’ve learned about the 5 pillars of content marketing success
Remember – “Done is better than perfect”
My name is Jeff Bullas and thanks for (Having me) letting you tell my story afternoon
Wrapping it up
Come into center
Raise Physical and Vocal energy
I’ve loved sharing my 5 year journey of what I’ve learned about the 5 pillars of content marketing success
Remember – “Done is better than perfect”
My name is Jeff Bullas and thanks for (Having me) letting you tell my story afternoon