The document encourages the reader to be creative, take risks, learn from failures, challenge conventions, act on their dreams through teamwork and discovery. It promotes thinking outside the box, moving quickly through iteration, and using design to improve experiences. The overall message is that meaningful change happens at the edges, so the reader should not fear failure but learn from it on their journey of self-discovery and creation through action.

1. The World want’s you
to do more.
( Click to begin )

2. Be an artist
Creativity is allowing yourself to make mistakes.
Art is knowing which ones to keep.

3. Be an outlier
The middle is average.
The edge is where everything happens.

4. Ship small
Design for learning and iterate like mad.

5. Fail often
Failure is necessary.
Don’t fear it. Learn from it.

6. Push
It can be done. Make it happen.

7. Break rules
Challenge the status quo.

8. Act
History is written by action.

9. Be a designer
Design is how it works.
Start with the experience.

10. Dream big
Imagination is more important than knowledge.

11. Move
Only the quick survive.

12. We
Strong minds spark genius.
Strong teams spark revolutions.

13. We’re for the discovers
The explorers. The free thinkers. The risk-takers. The pathfinders.
The ones who were told it couldn't be done, and then did it – who rolled the
dice
and stepped on to terra incognita. The ones who understand that real
discovery
only happens at the edges.
We build tools for them.

14. Join us