Raise more money: Turn your volunteers & supporters into fundraisers
•Als PPTX, PDF herunterladen•
0 gefällt mir•321 views
Social networking has fostered an explosion of social sharing and caring like never before. Individuals are asking their Facebook friends for donations in support of a 5K run for their favorite charity. People are tweeting the link to personal fundraising pages on their birthdays or wedding days. Volunteers are championing your cause when they are offline and online. In this webinar, we'll explore ways to tap into social fundraising by turning your volunteers and supporters into fundraisers using GiveMN's fundraising and team campaign tools. Here's what we'll cover: How to discover and engage your biggest supporters, volunteers and advocates How to promote social sharing and social fundraising for your organization How to provide support to people fundraising on GiveMN on your behalf Ideas for creative fundraisers
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ă„hnlich wie Raise more money: Turn your volunteers & supporters into fundraisers
Ă„hnlich wie Raise more money: Turn your volunteers & supporters into fundraisers (20)
Mehr von Jeff Achen
Mehr von Jeff Achen (20)
KĂĽrzlich hochgeladen
KĂĽrzlich hochgeladen (20)
Raise more money: Turn your volunteers & supporters into fundraisers
- 1. Chat & Raise Hand Mute - *6 Unmute - *7 If you lose your internet connection, you can rejoin by clicking on the link sent to you via email Be sure to call in via phone for audio: U.S. & Canada: 866.740.1260 Access Code: 3254294
- 2. Turning volunteers & supporters into fundraisers
- 3. GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online. GiveMN is an independent 501c3 support organization of the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners. 3
- 4. Who is GiveMN? 4
- 5. Who is GiveMN? 5
- 6. Your GiveMN Team DANA NELSON DAN MOORE EXECUTIVE DIRECTOR DEVELOPMENT & PARTNERSHIPS MANAGER NINA GAZEL ALSA BRUNO JEFF ACHEN NONPROFIT OUTREACH & SCHOOL OUTREACH & DIGITAL STRATEGIST PARTNERSHIP COORDINATOR PARTNERSHIP COORDINATOR 6
- 7. Agenda • The power of your network & “social fundraising” • Why do people fundraise and why on Earth would they do it for you? • GiveMN fundraising tools – Fundraising pages – Team pages – Razoo iPhone app • Setting your fundraisers up for success • Examples & Ideas • Q&A
- 8. Your network trumps your wallet
- 9. A new generation of givers are online 75% of millennials donated in 2011 63% volunteered in 2011 70% solicited donations from their network for a cause SOURCE: Razoo
- 10. Social media = social fundraising 76% of people who talk about causes online do so to recruit others 55% who engaged with causes via social media have been inspired to take further action The most common next steps are: donating money (68%), donating personal items or food (52%), attending or participating in an event (43%), and volunteering (53%). SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
- 11. Why would they fundraise for you? • Because you asked • Because they see the world and its problems the same way you do • Because they have a vested interest in your success • Because being a “Do Gooder” is cool • Because asking for donations online is easy
- 12. GiveMN Fundraising Pages How would you like to know this woman? Julie set up several fundraising pages for her favorite nonprofits for a charitable wedding registry. Do your fans know that they can do this for your nonprofit???
- 13. GiveMN Team Pages Want to accomplish something big? Get a team. The Breath of Hope Lung Foundation used GiveMN’s team fundraising pages to rally individuals to fundraise for their 2012 TC Lung Run/Walk. Every individual set up their own unique fundraising page as part of the team fundraising effort.
- 26. How do I find these people?
- 27. How to get them onboard? • Reach out via your blog or newsletter (social media is not great for asking them to fundraise for you) • Show them what to do (point them to the GiveMN fundraiser page) • Give them ideas (GiveMN fundraising ideas page)
- 28. How to support your fundraisers? • Promote them on your social networks • Point them to resources – GiveMN YouTube channel (How to videos) – Razoo iPhone app – Direct them to your logo and your “mission” page • Know that they won’t talk about your organization exactly the way you do and that’s okay!
- 29. Share tips for success TIP #1: Storytelling is key Of survey respondents Of survey respondents Of survey Of survey read a story saw photos online respondents respondents saw on social media that that made them want watched a video friends and family made them want to to do more online that made taking action and do more them want to do that made them want more to do more SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
- 30. Share tips for success TIP #2: Photos and Videos increase donations Fundraising pages on GiveMN Fundraising pages on GiveMN with photos typically raise 3x with video typically raise 4x more in donations than pages more in donations than pages without without
- 31. Share tips for success TIP #3: Use social media to promote your page More than half of respondents (54%) indicate they are more likely to support a cause through social media rather than offline. SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
- 32. Share tips for success TIP #3: Use social media to promote your page • Sharing on social networks reaches people on their mobile devices – and GiveMN fundraising pages are clean and easy to use on Smartphones
- 33. Share tips for success TIP #4: Use Razoo’s iPhone app • It makes managing your fundraiser page fun & easy. • Thank donors • Check progress • Post & share updates
- 34. Share tips for success TIP #5: Promote “pass it on” sharing • Ask fundraisers to ask their supporters to donate THEN ask someone in their network to donate • They can share the link on social media, but also through email
- 35. Share tips for success TIP #6: Make the ask personal • Sending individual emails or direct messages to people in your network works better than mass emails to everyone
- 36. Share tips for success TIP #7: Make it fun!
- 37. Questions?
- 38. Upcoming Webinars • April 25: Using social media to raise more money • May 23: E-mail Marketing & Fundraising Fundamentals
Hinweis der Redaktion
- http://inmaps.linkedinlabs.com/faq
- Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults.
- Find your advocates, allies and unlikely herosJoMarie suffers from Lupus and wanted to give back to The Lupus Foundation of Minnesota, so she and her husband started a charitable wedding registry using a GiveMN fundraising page.
- Find your advocates, allies and unlikely herosBorn and raised in poverty, Leane is a recovering addict who found running in prison while serving a 12 year sentence for Meth possession. She has now been sober for over 5 years. She is happily married, educated and a local business owner. She was given an opportunity to an education while incarcerated that helped her to turn her life around. She participated in a marathon to raise money for Twin Cities Rise hoping to help change the lives/statistics for people before they end up in those circumstances.
- Find your advocates, allies and unlikely herosChante Fox is a young woman who gave up her life in America to spend a year of her life in Haiti. She started a fundraiser page to raise money to fund her life and volunteer work there. She used blogging to keep friends and family informed and to socially fundraise.
- Find your advocates, allies and unlikely herosChante Fox is a young woman who gave up her life in America to spend a year of her life in Haiti. She started a fundraiser page to raise money to fund her life and volunteer work there. She used blogging to keep friends and family informed and to socially fundraise.
- Find your advocates, allies and unlikely herosJen is fundraising to help bring a dog park to her neighborhood. She says “We are working on building a dog park in NE Minneapolis. One obstacle in creating the dog park is the funding. So lets solve that. If we come together, work together, and contribute together, we can make this happen.”
- Get the kids involved!The Burroughs Community School PTA raised money for the school through a read-a-thon as a way to spark a love for reading. Parents helped kids set up fundraising pages on GiveMN.
- Organize fundraising efforts for incubator programs, projects or affiliated organizationsSpringboard for the Arts has participating arts programs set up their own fundraising pages as part of their incubator project. Springboard acts as the fiscal agent for artist-led groups and projects. The sponsored projects must have a non profit purpose, and the arts product or process must be based in Minnesota.
- Get the kids involved!Ethan turned 6 last summer and had first planned on raising monies for the Como Zoo giraffe exhibit instead of having a party and getting gifts on his Birthday. The giraffe are his favorite animal and living so close to the Como Zoo he gets to enjoy them quite often. After the flooding in Duluth and the devastating loss of animals we decided to help raise money to save the Lake Superior Zoo.
- Partner with organizations, celebrities or mediaMyTalk Radio hosts a 3-day challenge to raise money for Susan G. Komen during breast cancer awareness month. The goal of each participant is to generate fan support through their radio shows and social media to raise money for their team to donate. MyTalk used GiveMN’s team pages to coordinate and process donations.
- MyTalk Radio hosts a 3-day challenge to raise money for Susan G. Komen during breast cancer awareness month. The goal of each participant is to generate fan support through their radio shows and social media to raise money for their team to donate.Â
- Engage your Board of Directors!Sandy serves on the Board of Directors of a local non-profit dance company in Minneapolis called ARENA Dances. The Board has committed to raising the money needed to cover the various expenses that the company will incur to put on our Fall Show "Matador" at the brand new Cowles Center in downtown Minneapolis. These expenses include, but are not limited to: paying the amazing company of dancers, studio rental for rehearsals, advertising and marketing costs, costumes designed by beloved Twin Cities costumer Sonya Berlovitz and other miscellaneous production elements, including lighting designed by Jeff Bartlett. As a non-profit, it's a continuous struggle to procure enough income to support all of the wonderful shows that we put on for the local community. They used GiveMN team pages to fundraise.
- Engage your Board of Directors!Sandy serves on the Board of Directors of a local non-profit dance company in Minneapolis called ARENA Dances. The Board has committed to raising the money needed to cover the various expenses that the company will incur to put on our Fall Show "Matador" at the brand new Cowles Center in downtown Minneapolis. These expenses include, but are not limited to: paying the amazing company of dancers, studio rental for rehearsals, advertising and marketing costs, costumes designed by beloved Twin Cities costumer Sonya Berlovitz and other miscellaneous production elements, including lighting designed by Jeff Bartlett. As a non-profit, it's a continuous struggle to procure enough income to support all of the wonderful shows that we put on for the local community.
- They’re on your email listThey’re at your eventsThey’re on your boardThey live in your houseThey follow you on social media
- Using social media to raise more moneyPlease register for this meeting.Meeting Description:Are you using Twitter and Facebook, but getting nowhere? Maybe you're in a content slump and could use a few good ideas to getting rolling again? If you would like to use social media in general to more effectively raise money for your cause, then this webinar is perfect for you. Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money. (NOTE: This is an intermediate level social media webinar.) Here's what we'll cover:Creating content and fundraising using FacebookStrategies for engaging people and organizations via TwitterTapping the power of LinkedIn to find and cultivate donors and fundersUsing YouTube to promote your videos and fundraising opportunitiesPutting your pleas out there with PinterestInviting donations with InstagramGetting something out of Google+Email is still one of the most powerful ways to develop and maintain relationships with your donor base, so you'd better have your email strategy ready to roll ... and GiveMN is here to help. Join us as we provide an overview of some of the most time-tested, proven email strategies as well as the dos and don'ts of email marketing and fundraising. Learn how to best use email without annoying the very people you hope to inspire to give.We'll cover: What to include in your emailsTiming tips (When and how often)Design tips to get your emails looking professional, sharable and excitingFundraising dos and don'ts from GiveMN's own fundraising guru Dan MooreÂ