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Community Foundations and Social Media

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Jeff Achen
Jeff Achen

A webinar for Community Foundation affiliates of Minnesota Philanthropy Partners.

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Community Foundations and Social Media training for the community foundation affiliates of
a network of people and organizations that share knowledge and services to have the greatest possible impact through charitable giving. We are guided by staff with decades of expertise and experience in working with nonprofits and the public and private sectors. Minnesota Philanthropy Partners supports The Saint Paul Foundation, Minnesota Community Foundation, F. R. Bigelow Foundation, Mardag Foundation and more than 1,600 affiliates across Minnesota.
Our Agenda • Introductions • Overview of social networks and digital communication tools • How to use social media for your community foundation • Q&A
Jeff Achen Jeff Achen Digital Strategist
Social Media Overview • Facebook • Monthly active users now total 901 million (up from 680 million a year ago) • Eighty-three million monthly active users accessed Facebook solely from mobile in the month ending March 31, 2012 • Great tool for engaging communities in conversation, crowd sourcing information, and publishing multimedia
Social Media Overview • Twitter • Immediacy and reach • Short blasts • Can be a good source of information • Great for connecting with other organizations • Journalists follow it • Not everyone is on Twitter, your audience may not be • Need to build followers before it becomes truly effective
Social Media Overview • YouTube • Easy way to access and publish video • Over 4 billion hours of video are watched each month on YouTube • Traffic from mobile devices tripled in 2011 • People’s online video attention span is only about 1 min. or less • You have to earn/build your audience
Social Media Overview • Blogs • Allows for content rich posting • RSS feeds allow for blogs to integrated with users’ online reading habits • Content can languish
Social Media Overview • eNewsletters • Direct marketing allows for targeted messaging • More personal, can be forwarded • Great way to share links and resources • Email can get stuck in junk mail boxes, or lost in the clutter
“Social Media is now a job, but one day it will be a skill. You don’t have a ‘Director of Phone’"- @ambercadabra
Exploring the Benefits of Social • Reach former community members and alumni • Get news and information • Respond in times of disaster • Reach audiences on their mobile device • Tie in to GiveMN.org and Give to the Max Day
Reconnect with old friends Social media enables your organization to create and maintain “community” online, regardless of geographic location. Are there people who care about your community and support it that you can connect with via Facebook or Twitter? https://www.facebook.com/SLPPSF
Stay up-to-date • Today, news breaks on Facebook and Twitter. But, social media can be a source for more than just news. Social networks can be a go to source for professional development, industry information, social media tips & tricks and more.
React more quickly • In times of disaster, communities often come together. But, response and recovery require financial resources and the ability to collect and disseminate critical information quickly. Social media provides an amazing new channel for mobilizing and uniting your community. Are you prepared?
• http://www.youtube.com/watch?v=8jeH2Dip Nz0&feature=plcp
Go Mobile
Give to the Max • Facebook was the 2nd biggest driver of web traffic on Give to the Max Day 2011 after direct search and surpassing email • Give to the Max Day provides a you something to talk about on social media for 24 -hours
Developing an Outreach Strategy • How to execute your social media strategy • Aim to create community, share information, promote giving/service/learning through relationship building and quality content creation • Networking • Marketing/PR • Education about services, programs and key issues/challenges • Feedback through crowd sourcing • Cheerleading other organizations and people • Professional development • Thought leadership • Find and follow news & information
Developing an Outreach Strategy • How often to engage? • Daily on Facebook/Twitter • Monthly/Weekly on YouTube/Blog/eNewsletter • The perfect mix is a matter of the quality of content, responsiveness and personality (are you likeable?), and least of all frequency • Questions?

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Community Foundations and Social Media

  • 1. Community Foundations and Social Media training for the community foundation affiliates of
  • 2. a network of people and organizations that share knowledge and services to have the greatest possible impact through charitable giving. We are guided by staff with decades of expertise and experience in working with nonprofits and the public and private sectors. Minnesota Philanthropy Partners supports The Saint Paul Foundation, Minnesota Community Foundation, F. R. Bigelow Foundation, Mardag Foundation and more than 1,600 affiliates across Minnesota.
  • 3. Our Agenda • Introductions • Overview of social networks and digital communication tools • How to use social media for your community foundation • Q&A
  • 4. Jeff Achen Jeff Achen Digital Strategist
  • 5. Social Media Overview • Facebook • Monthly active users now total 901 million (up from 680 million a year ago) • Eighty-three million monthly active users accessed Facebook solely from mobile in the month ending March 31, 2012 • Great tool for engaging communities in conversation, crowd sourcing information, and publishing multimedia
  • 6. Social Media Overview • Twitter • Immediacy and reach • Short blasts • Can be a good source of information • Great for connecting with other organizations • Journalists follow it • Not everyone is on Twitter, your audience may not be • Need to build followers before it becomes truly effective
  • 7.
  • 8. Social Media Overview • YouTube • Easy way to access and publish video • Over 4 billion hours of video are watched each month on YouTube • Traffic from mobile devices tripled in 2011 • People’s online video attention span is only about 1 min. or less • You have to earn/build your audience
  • 9. Social Media Overview • Blogs • Allows for content rich posting • RSS feeds allow for blogs to integrated with users’ online reading habits • Content can languish
  • 10. Social Media Overview • eNewsletters • Direct marketing allows for targeted messaging • More personal, can be forwarded • Great way to share links and resources • Email can get stuck in junk mail boxes, or lost in the clutter
  • 11. “Social Media is now a job, but one day it will be a skill. You don’t have a ‘Director of Phone’"- @ambercadabra
  • 12. Exploring the Benefits of Social • Reach former community members and alumni • Get news and information • Respond in times of disaster • Reach audiences on their mobile device • Tie in to GiveMN.org and Give to the Max Day
  • 13. Reconnect with old friends Social media enables your organization to create and maintain “community” online, regardless of geographic location. Are there people who care about your community and support it that you can connect with via Facebook or Twitter? https://www.facebook.com/SLPPSF
  • 14.
  • 15. Stay up-to-date • Today, news breaks on Facebook and Twitter. But, social media can be a source for more than just news. Social networks can be a go to source for professional development, industry information, social media tips & tricks and more.
  • 16.
  • 17.
  • 18. React more quickly • In times of disaster, communities often come together. But, response and recovery require financial resources and the ability to collect and disseminate critical information quickly. Social media provides an amazing new channel for mobilizing and uniting your community. Are you prepared?
  • 21. Give to the Max • Facebook was the 2nd biggest driver of web traffic on Give to the Max Day 2011 after direct search and surpassing email • Give to the Max Day provides a you something to talk about on social media for 24 -hours
  • 22. Developing an Outreach Strategy • How to execute your social media strategy • Aim to create community, share information, promote giving/service/learning through relationship building and quality content creation • Networking • Marketing/PR • Education about services, programs and key issues/challenges • Feedback through crowd sourcing • Cheerleading other organizations and people • Professional development • Thought leadership • Find and follow news & information
  • 23. Developing an Outreach Strategy • How often to engage? • Daily on Facebook/Twitter • Monthly/Weekly on YouTube/Blog/eNewsletter • The perfect mix is a matter of the quality of content, responsiveness and personality (are you likeable?), and least of all frequency • Questions?