1. The Journey towards Cultivating the Country…….
Village Organics Private Ltd.

2. Passionate for farming, however not sure where to start ?

3. Agriculture land Vs. Population
Your passion is one among the best as the land
availability in India is Shrinking….
Total land availability in India is 0, 81,23,81,200
Acers and this will Never change.
Total population of India as in 2012 is 1,22,02,00,000
+ add 51 every minute….
Still most of us do not even have an acre of land.

4. Passion Vs. practicality
Let’s first understand as to,
cannot
people do not get into farming

5. Its Clarity…
Fulfilling your passion is not that easy, as agriculture and real-estate in India is still
an unorganized segment and is managed mostly by not so professional people.
There is no end-to-end service providers and there is no fixed MRP for this
industry.
Adding to this, the missing clarity and uncertainties create a road block
Lets take a look at the common concerns :

6. • Legal • What to grow
• Cost/commission • When to grow
• Documentation • Knowledge of seeds,
• Approach road fertilizers, pesticides
• Soil fertility/water etc.
availability INPUTS
LAND
• Cannot afford • Cannot afford
specialist consultation technology and
for small holdings machinery
TECHNOLOGY
EXPERTISE

7. • Manpower issues like
availability, skill, cost and
consistency, knowledge upgrades and
optimum utilization
• Time and availability
constrains
MANPOWER
TIME LIMITS
• Cannot process, store or market it
directly causing middleman issues
PROCESSING AND MARKETING

8. Lets see why farmers are quitting……

9. Past Present
Large land holdings Small land holdings
Huge manpower Availability Manpower Scarcity
Sustainable farming : inputs like seeds fertilizers Inputs like Pesticides , seeds and fertilizers very
where available in house from the life stock costing expensive
zero percent
Supporting systems like dairy and poultry Supporting system collapsed Converting the producer
into a consumer
Non availability of technology Availability of technology but not affordable
Multi crop module Monocrop module
Customer sentiment: Consumers demanded on basis Customer sentiment : Consumers demanded on basis
of quality making the produce safe and healthier of cost and quantity making produce toxic and
malnutrient
Community living gave access to knowledge transfer Independent farming and small land holdings
without any cost restricted the farmer from expertise and technology
Farming was the main source of income Globalization has brought-in multiple options

10. Who we are ?

11. We are a Team of
Traditional Senior farmers
Wood Scientists
Soil Scientist
Environmental Scientists
Horticulturalists
Certified Crop advisors(CCA)
Agronomist
Entomologist
Dairy Technologist

12. Board of Directors
• V Asha Kiran Founder & Managing Director – Village Organics Pvt. Ltd
• Managing Director for Air aroma India Pvt. Ltd
• Managing Director for Microline computers Pvt. Ltd
• Direct exporter of Organic Mangoes to Australia, Singapore, Malaysia and
USA
• Indian distributor for Natural fragmented oil to Major star hotels in India
• P Gopi Krishna Director – Village Organics Pvt. Ltd
• Managed his family business “ Vinu Agritec Pvt. Ltd”
• Has immense knowledge & experience in agro executions and management of
farms ranging between 100 acres to 3000 Acers.
• Completed successful farming on 2500 acres at Vinukonda, Guntur dist. Andhra
Pradesh under waste land development scheme of Govt. of India.
• K . Srinivasa Rao Director – Village Organics Pvt. Ltd
• President - Sandalwood growers association
• Managing Partner – Herbal India Enterprises
• Partner – Siri Agri Group
• Has been learning the complete cell biology of Sandalwood from Dr. H S
Anantha Padmanabha for the past 8 years.
• Has been practicing sandalwood cultivation for the past 8 years

13. Wood Scientist
Dr. H S Anantha Padmanabha
Dr. H S Anantha Padmanabha, the forestry consultant, is an expert on sandalwood cell biology, who mastered the technology of artificial
raising of sandalwood. A scientist of 40 years experience in forestry in India, he had worked as a senior scientist at the Institute of Wood
Science and Technology in Bangalore (India) from 1964 to 1998 and was responsible for guiding research projects on sandalwood and
other forestry species including but not limited to techniques of growing sandalwood and decease and pests affecting forestry tree
species.
Currently he is a Director of Karnataka Research Foundation and Advance Technology Transfer, Bangalore, Consultant to Tropical Forestry
Services Western Australia, consultant to Forest Rewards, Western Australia, and had served as consultant to Department of
Conservation and Land Development (CALM) and Forest Product Commission (FPC) Government of Western Australia from 1998 to
2002. He is honorary consultant to Karnataka Soaps and Detergents Ltd, Bangalore, assisting and providing guidance to farmers,
corporate bodies and NGO’s in growing sandalwood in India.
He has co-authored books on sandalwood and have published over 150 publications in both Indian and International journals. He was
designated as chief Technical Advisor for sandalwood projects with the World Bank FREE project (ICFRE) Government of India.

14. Environmental Scientist
K. Muralidhar Reddy (Acharya)
Master of Science (environmental science & engineering) University of Maryland College Park, MD,USA
Worked as consulting engineer for over 10 years in USA. He has developed an innovative low cost water disinfection technology, which is
in the final stage of product development (Patent Pending, US Patent Office, Washington, DC).
Developed a simple & effective three step cow-based sustainable farming technique. Currently working in over four districts of Andhra
Pradesh conducting training for farmers on cow-based sustainable farming.
Developed a rice cooking (traditional) process to enhance and promote health, especially for diabetes and muscular skeletal problems.
Participated in core organizing team for several antipollution movements including a major Uranium mining project at Nagarjuna Sager
area.
Varied interest in Vedic sciences including Ayurveda, Holistic Healing, Astrology, Yoga, Meditation, Agni Hothra, Traditional Knowledge
Systems.

15. Horticulture Scientist
S V L Prasad
Currently working as Manager Horticulture of the Taj West End (Taj Group Hotels) Bangalore.
Post Graduate in Botany & Researcher in the field of Cytogenetic & Plant Physiology. Expert in Tissue Culture, Breeding Resistant
Mutants for Gama radiation & Environmental Pollutants, especially industrial effluents.
Had Exposure since child hood in the field of Landscaping from Father Mr. S. Rama Rao, The Corporate Director of Landscaping &
Horticulture, of IHCL (Taj Group of Hotels) globally. Taken up Landscaping as profession since it is one of the prime hobbies.
Officially Having 23 years of Experience in the Landscaping & Horticulture field, Initial 14 months focused in Landscaping of Goa
University premises, which is of Lateritic Rocky Strata. Then Joined Leela Venture ltd, taken up the role of Project in charge and
instrumental in building up The Leela Goa & Landscaping @ Mobar Cavelosim, Goa, which became part of the leading hotels of the
world within 1 year. Rest of the 21 years within Taj Group of Hotels developing landscape of prime properties country wide.
Have been instrumental for winning the award for The Taj West End as ‘Best Environmental Hotel of the year’ 08’.
Honorary Consultant for Urban Landscaping of Bangalore for BBMP & BET.
Specialized in transplantation of 100 years old Trees.
Takes part in assisting the government in transplanting Heritage trees instead of cutting them during road widening program .

16. Journey, So far…
1997 2000
• Started farming on 2500 acres at Vinukonda, Guntur • Started Organic Farming of vegetables.
dist. Andhra Pradesh under waste land development
scheme of Govt. of India. • Did direct sales of produce in Vijayawada.
• Started high quality grafted Mango saplings nursery at • Exported Organic Mangoes to Singapore.
Krishna Dist. Andhra Pradesh.
2004 2011 2012
• Incorporated as Village Organics • Started worlds first • Started one of the most Sustainable &
Pvt. Ltd commercial sandalwood Integrated farming module at Vikarabad. RR
project at Aleru, Warangal Dist Andhra Pradesh. This project is designed in
• Started self plantation of Dist in a community a way that farming becomes safe, secure,
Sandalwood in 30 acres. farming module . assured, insured and enjoyable.
• Started own nursery for quality • Acquiring 180 acres of land at Madanapally
sandalwood saplings. near Rishi Valley, Chittor Dist.
• Acquiring 280 acres of land at Vinukonda,
Guntur Dist.

17. A team of highly qualified individuals
with years of experience in their field
have contributed to one of the best and
unique crop module
Visionary and experience leadership Our End-to-End farming module has
that developed a highly profitable helped us make the most out of farming.
farming module
Strengths
A thought process that has balanced Many passionate individuals from various
the usage of traditional farming sectors of life who wanted to get into
modules and adopted technology only farming however avoided the same due to
where applicable lack of clarity are today investors with us
and are our strength
An unique eco-friendly community
farming module, for optimum utilization
of available resources

18. What do we do?

19. We are farming in a integrated and sustainable manner
Live stock Vegetables Fruits Sandalwood Carbon Credits
Making produce more profitable…

20. Making produce more profitable, by…
Company owned From sowing, growing to
Trained Manpower Self owned farm
nursery harvesting
equipment
Value addition by food Cold storage and Self marketing Exporting
processing warehousing

21. Making profits more profitable…
Crop Yield per acre Expected price Gross Income (p/y)
Vegetables 10 Mt Rs 15 1,50,000
The above profit figures look amazing, however is it really possible?
There are two factors which effects the annual income projected. Can we achieve 10 Mt per year and will the cost projected remain
the same for the entire year.
Yield: Achieving 10 – 15 Mts. per year is an common accomplishment , we have local farmers who even achieve 25-30 Mts pa,
however there are lots of factors which may effect the same.
At Village Organics this factors are clearly understood and properly taken care of.
• Proper selection of seeds and saplings to ensure mortality issues.
• In-depth knowledge of the soil conditions with soil test reports which helps to determine the verity and quantity of bio inputs to
be used.
• Crop rotation to enhance the naturally available minerals thus decreasing the input cost and increasing the output.
• Use of organic compost made in-house, thus reducing the cost of pesticides and manure.
• Day to day monitoring by qualified and experience agronomists.
• Enhanced harvesting modules to ensure reduction in wastage
Price: This never remains the same and is the most effecting factor for the annual profits. Market fluctuations are very common and
cannot be controlled.

22. Lets take the example of Tomatoes. They grow round the year however the farmer price differs
from Rs 20 -40 per Kg to sometimes as less as Rs 1 or even less. The highest price remains only for
few days and the farmers have to face the grudge of fluctuations.
Being perishable the farmers have to sell as and when harvested, immaterial of the marker price.
This fluctuations reduce the annual profits.
This reduces the average annual price of tomatoes to Rs 5 making the annual profits to around Rs
70,000 per acre
At Village Organics if cultivation is an process, getting the maximum out of the produce is another
major segment in itself and is handled well.
• The raw produce is not directly sold in the wholesale market.
• The produce is processed and packed to increase the shell life and thus becomes an value
addition. This process helps Village organics tackle the market fluctuations.
• Village Organics has in-house marketing system which directly reaches the end users. This
reduces middleman commissions.
• Being an organic produce it is widely accepted and paid more for.
• Village Organics has vast experience in exports of such produce. This helps us, making profits
more profitable

23. Profit sources
Vegetables Mango
Sandalwood

24. Dairy Usages at Village Organics
Value Addition By Processing and
Exports | Direct marketing
Organic Milk making By Products
Cow Dung Gobar gas Organic Manure
Kitchen Generator Pumps Lightening
Urine Fertilizer as Urine Pest Management for Foly Spray

25. Other value addition to farming
Bee Farming
• Natural honey
• Helps in pollination
• Acts as a farm security
• Does not conflict with regular
farming
Country Poultry
• Organic livestock
• Organic eggs
• Organic manure through feces which
substitutes the Phosphorous requirement
• Consumes harmful insects which effect the
crop

26. Organic Mango Farming
Trees per Acre = 100
Yield per Acre Current market price per Kg
4 Mts. Rs. 30

27. Organic Sandalwood Farming
Trees per acre = 300
Yield Quantity per tree Current price per
Kg
Heartwood 30 Kgs 5,000
Roots 5 Kgs 5,000
Mixed wood 5 Kgs 1,000
Sapwood 50 Kgs 500

28. Farm security measures
Patented security system
The idea behind this is very simple.
To let the tree speak for itself.
When a tree is cut down an alarm is
triggered and communicated to the
security personals through :
1) Hooter
2) SMS
3) E-mail

29. Agri Lifestyle @ Your Own Farm
• Solar water heating system
• Mineral water plant
• Waste water treatment
• Organic food court
• Natural ventilation
• Renewable energy
• Traditional architecture designs Navagraha Vanam Nakshtra Vanam
Eco friendly guest by – Rich earth architectures
house (Mumbai)
• Floral garden Swimming pool
• Medicinal plant garden
• Fruit garden

30. Activity Calendar for Current Project
Month Activity Funding %
April, May – 2012 a) Land ploughing for sunlight exposure to kill termites 20%
b) Bore wells digging as peek summer gives the accuracy for ground water table.
c) Rainwater harvesting mechanism.
d) Ground water recharging mechanism.
June, July – 2012 a) Nursery plantation of sandalwood and mango saplings. 15%
b) Legumes is planted for nitrogen enhancement.
August, Sept – 2012 Land fencing 10%
Individual land identification and making
October 2012 – Jan Infrastructure : 15%
2013 a) Cow cattle sheds.
b) Employee Quarters
c) Guest house
d) Food processing unit
e) Gobar gas unit
February , March– Drip irrigation and trenches 10%
2013
April, May – 2013 Pit formation with organic manure mixing 10%
June, July -2013 Ground plantation 20%

31. Come lets cultivate the country, together….