This document outlines the steps to develop an effective white paper to support a podcast. It recommends providing background on the issue, clearly stating your position and supporting it with evidence, considering alternative viewpoints, and making recommendations while also distributing the white paper online to accompany the podcast.

1. The White Paper

2. Stating the Issue without Dancing Around It

3. Developing a white paper will provide a basis or underlying conversation for your podcast. This document is designed to state an organization’s position on an issue.

4. First, Provide Pertinent Background Information

5. Second, state the issue:

6. Support your position with facts and figures

7. Consider Both Sides

8. Consider the Public

9. Make Recommendations:

10. Don’t forget to offer alternatives.

11. Format and distribute. In our case, we will produce a podcast for a web page.