Chapter 8 Persuasion

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J'ette Novakovich

Unterhaltung & Humor Business

Chapter 8: Persuasion Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Introduction Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Consider your audience’s three broader goals: ,[object Object],[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Work within eight constraints: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Ethical Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Ethical Compass of BP Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Legal Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Political Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Informational Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Personnel Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Time Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Financial Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Format and Tone Constraints Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Humor and Fear Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Anger Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Fear & Realism Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Follow five steps to craft a persuasive argument: ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Understand the three elements of your argument : ,[object Object],[object Object],[object Object]

Claims Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Use the right kinds of evidence: ,[object Object],[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

You’re the Daddy! Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Most Effective Evidence: Numerical/Scientific Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Consider three ways of meeting possible objections to your argument: ,[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Opposing Arguments Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Avoid ten common logical fallacies: ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Avoid ten common logical fallacies (cont.): ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Demonstrate four characteristics in creating a professional persona: ,[object Object],[object Object],[object Object],[object Object],Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

Creating a Professional Persona Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's

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