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Audience Considerations Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Determine four characteristics of your reader: ,[object Object],[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Consider five factors about your readers:  ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Classify your readers into three categories: ,[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Name the primary, secondary and tertiary audiences for your portfolio: Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Name the primary, secondary and tertiary audiences for your technical description: Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Your readers have attitudes and expectations: ,[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Attitudes  Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
More Attitude Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Even more attitude Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Why and how will your  reader use your document?  ,[object Object],[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Learn about your readers   ,[object Object],[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Understand seven major cultural variables  that lie on the surface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Understand six cultural variables: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Use these eight strategies for writing for  readers from other cultures: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's
Determine your purpose ,[object Object],[object Object],[object Object],Chapter 5. Analyzing Your Audience and Purpose  © 2010 by Bedford/St. Martin's

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Audience

  • 1. Audience Considerations Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 2.
  • 3.
  • 4.
  • 5. Name the primary, secondary and tertiary audiences for your portfolio: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 6. Name the primary, secondary and tertiary audiences for your technical description: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 7. Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 8. Name the primary, secondary and tertiary audiences for this document: Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 9.
  • 10. Attitudes Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 11. More Attitude Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 12. Even more attitude Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 13.
  • 14. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 15.
  • 16. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 17.
  • 18. Chapter 5. Analyzing Your Audience and Purpose © 2010 by Bedford/St. Martin's
  • 19.
  • 20.
  • 21.