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WHY TEACH A FISH TO SWIM?
INFORMING PROFESSIONAL SOCIAL MEDIA PRACTICE THROUGH
VIRTUAL COMMUNITIES OF PRACTICE IN HIGHER EDUCATION
Presented at the ABC International Conference
October 2017
© J’ette Novakovich
“There are these two young fish swimming along and they happen to
meet an older fish swimming the other way, who nods at them and says
"Morning, boys. How's the water?" And the two young fish swim on for a
bit, and then eventually one of them looks over at the other and goes
"What the hell is water?”
Introduction and overview:
• Introduce the context
• Explain the methodology
• Review the literature
• Provide a theoretical framework
• Highlight some of the findings
• Discuss contributions
Methodology: Design-based research
Phase 1
Analysis of
practical
problems
•Justification of the problem
•Preparing the experiment in collaboration with educators and researchers
•Placing the experiment in a theoretical context
Phase 2
Development
of solutions
•Informed by existing design principles and technological innovations
•Data collection takes the form of a literature review
•A form of needs assessment that leads to the development of first prototype
Phase 3
Iterative
testing cycles
•Testing of solutions in practice
•Refine guiding design principles and research questions
•Data collection: course artifacts, surveys, and interviews.
Phase 4
Reflection
•Conduct retrospective analyses
•Produce design principles
•Enhance solution implementation
•Establish trust in the findings
Justification of the problem:
• Challenges faced by professionals
• Challenges presented by the technology
• Challenges presented by learners
• Challenges faced by academia
Analysis of the practical educational problems
surrounding social media and the neoliberal
paradigm:
• Modern capitalism “demands the individual embraces mobility as a
condition for progress and develops the capacity to continuously
adapt to changing economic and social circumstances” (Patsarika
(2014).
• Flexible on-demand workers are removed from traditional labour
roles and collectives and are “faced with having to make themselves
up” (Jensen & Prieur, 2015, p. 3).
• Education has taken on the charge of moving past classroom
boundaries toward the professional world, with students navigating
different identities, between the personal, the here-and-now, and
the in-the-make professional (Pastarika, 2014, p. 527).
Questions addressed by study:
• What problems might educators face when
integrating social media practices into a
professional writing course for multi-majors?
• How can social media technologies facilitate
professional identity formation to bridge the
transition from the everyday practices of
learners to professional practices?
Review of the literature:
• Pedagogy of writing: Kellogg, 2006, Hayes &
Flowers, 1980, Ryan, 2014
• Transference theory: Perkins & Salomon, 1989
• Situated learning: Lave & Wegner 1991
• virtual Communities of Practice (vCoP): Nistor
& Fisher, 2012
• Online identity development: Aresta, 2015,
2013; Handley, 2006 and others
• Transformative learning: Archer, 2004;
Bamberg, 2012
Theoretical framework: virtual
Communities of Practice:
Domain knowledge
Time in virtual
Community of Practice
Development of expertise
Participation
Role in virtual Community of
Practice
Expert
Status
The work of identity formation:
Identity
Possible self
Reflexive self
Now self
Performative
self
Identity development: Adapted from Hanley, 2006
Identity
development
Identity
regulation
Identity work
Development of
practice
Experimentation
and feedback
Adaptation and
transformation
Observation
Participation
Development of design principles and
interventions based on learning
objectives:
Data collected:
• Social media survey
• Open-ended questionnaires
• Google analytics
• Twitter activity
• Course artefacts
• Social media project memo
• Instructor observations on significant
events during the year, what worked
and failed
• Course evaluations
• Follow-up survey
1st Iteration findings examined barriers
to performance
Fears
Ruining
reputation
The
unknown
Lacking
relevance
Criticism
Not being
original
Over-
exposure
Exposure
The 2nd iteration utilized narrative inquiry
to establish a more transformative learning
environment:
Framework for reflexive practices:
• Linked to professional development, academic reflection often
begins with a stated purpose and should result in evidence of
learning or growing professional knowledge (Ryan & Ryan, 2013).
• It is considered a transformative approach to knowledge in the
sense that knowledge transformation is privileged over knowledge
transmission (Kalantzis & Cope, 2008).
• Reflective thinking, according to Archer (2007), affects two primary
tasks: prioritizing and decision-making, answering the questions:
“What matters? And “What should I do about it” (p. 86).
• Key triggers for undergraduates making career choices that have
the potential to transform their future or stall it.
• Reflection is the synaptic energy that mediates structure and
agency that helps us understand who we are (identity) and who we
can be (agency) (Ryan, 2014, p. 65).
Draft Workshop Reflexivity
Low compliance or participation in draft
workshops in concert with learner complaints
regarding insufficient feedback led to the
integration of reflexivity exercises into the draft
workshop process.
Reflexive writing exercises:
1. Establish concepts and definitions of professionalism
prior to informing an online professional identity.
2. Become mindful of agency using Bamberg’s
dilemmatic spaces. (Refer to Chapter 5.)
3. Understand the relevance of soft communication
skills.
4. Articulate a professional identity and learning
objectives for professional growth.
5. Reflect on the self-promotional nature of online
identity.
6. Reflect on their individual course experience and
online professional identity.
Why have students reflect on their
future lives?
Undergraduates are known for making
erroneous career choices and ending up
working in positions that don’t require a
degree (Greenbank, 2014).
Study Sample: 3rd Iteration
• 25 upper level undergraduate students.
• 3rd and 4th year male and female students
• Between the ages of 22 and 60
• Enrolled in the professional writing minor
program, inclusive of both full-time and part-time
students
• Taking the course as a mandatory requirement.
• Majored in Mass Communication, Education, ESL,
Translation, English, Creative Writing, Geography,
History, Political Science, and Journalism.
Sample sameness:
Summary of published pages:
Summary of page views:
Summary of social sessions:
Identifying instructional variables that
impacted Google Analytics:
Whilst the tool is offered as a means to build
professional identity, in many cases within the
span of the course, it disconnected learners and
created “an identity crisis of sorts”.
It's very easy to come off as fake when you're trying to be professional, and you'll be thrown to the
sharks/ignored if you are. It's a hard balance, and much harder than simply using social media to
communicate.
I feel thinking about online identity is still beyond my reach. I have seen how establishing an online
identity has worked out for some of my classmates, but I still feel outside of it. … The media component
has mostly throughout these months just served to show me how I couldn't keep up.
But this particular aspect, of promoting my writing, I feel more emotionally about. I went through the
perfunctory motions of posting on Facebook for my first pieces, then for the last ones I just kept
avoiding it and feeling bad about it. I don't think it's professional of me. I think it has to do with how I
feel about writing, not necessarily with the class.
Because while my intentions were to share my content and engage people in the Montreal online community and to
showcase my writing by building a portfolio I could use in the future. I ended up feeling I was doing it for some other
unpleasant and commercial end goal - view #, grades – as though these things validated my work somehow, like the
creation process of writing was being undermined by these things. Maybe I'm just an anti-capitalist hipster or a
conflicted consumer, but thats how I ended up feeling towards creating a 'professional' persona online. So in
response to the question- professionalism through social media is essential to promoting your content in a pleasant
online fashion but also feels like a lie.
Dispiriting consequences of the course design:
I feel that in a world where the "self" is pushed to either be hidden or completely
ostentatious, one would need to have 2 social media accounts for everything. Social media
as its primary function when it was first emerging was to connect PEOPLE to PEOPLE so
that they could collaborate and share their work. Now social Media feels like it is made to
connect COMPANIES to PEOPLE or as a tool to gain an advantage over other people. ...
Social Media is difficult because while it still feels you are being connected you have a
hard time knowing what you should and shouldn't post, which leads to an identity crisis of
sorts.
3rd Iteration adjusted the course
design to improve the cognitive load
and frame the social construction of
the technology:
Overall finding: Cyclical course design
Contributions to the field of education:
• Identified the appropriate learning theories and designed course artefacts
that would inform social media competencies and shape professional
identity formation
• The course design illustrated how to establish an effective virtual
Community of Practice in an academic setting
• Operationalized a transformative learning environment, focused on being
and becoming, rather than knowledge acquisition
• Provided a template for a humanistic-neoliberal course design that
presents the challenges of informing a self-reflective individualized
professional identity
piscem natare docem

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Abc 2017 Informing professional social media practice through virtual communities of practice in higher education

  • 1. WHY TEACH A FISH TO SWIM? INFORMING PROFESSIONAL SOCIAL MEDIA PRACTICE THROUGH VIRTUAL COMMUNITIES OF PRACTICE IN HIGHER EDUCATION Presented at the ABC International Conference October 2017 © J’ette Novakovich
  • 2. “There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says "Morning, boys. How's the water?" And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes "What the hell is water?”
  • 3. Introduction and overview: • Introduce the context • Explain the methodology • Review the literature • Provide a theoretical framework • Highlight some of the findings • Discuss contributions
  • 4. Methodology: Design-based research Phase 1 Analysis of practical problems •Justification of the problem •Preparing the experiment in collaboration with educators and researchers •Placing the experiment in a theoretical context Phase 2 Development of solutions •Informed by existing design principles and technological innovations •Data collection takes the form of a literature review •A form of needs assessment that leads to the development of first prototype Phase 3 Iterative testing cycles •Testing of solutions in practice •Refine guiding design principles and research questions •Data collection: course artifacts, surveys, and interviews. Phase 4 Reflection •Conduct retrospective analyses •Produce design principles •Enhance solution implementation •Establish trust in the findings
  • 5. Justification of the problem: • Challenges faced by professionals • Challenges presented by the technology • Challenges presented by learners • Challenges faced by academia
  • 6. Analysis of the practical educational problems surrounding social media and the neoliberal paradigm: • Modern capitalism “demands the individual embraces mobility as a condition for progress and develops the capacity to continuously adapt to changing economic and social circumstances” (Patsarika (2014). • Flexible on-demand workers are removed from traditional labour roles and collectives and are “faced with having to make themselves up” (Jensen & Prieur, 2015, p. 3). • Education has taken on the charge of moving past classroom boundaries toward the professional world, with students navigating different identities, between the personal, the here-and-now, and the in-the-make professional (Pastarika, 2014, p. 527).
  • 7. Questions addressed by study: • What problems might educators face when integrating social media practices into a professional writing course for multi-majors? • How can social media technologies facilitate professional identity formation to bridge the transition from the everyday practices of learners to professional practices?
  • 8. Review of the literature: • Pedagogy of writing: Kellogg, 2006, Hayes & Flowers, 1980, Ryan, 2014 • Transference theory: Perkins & Salomon, 1989 • Situated learning: Lave & Wegner 1991 • virtual Communities of Practice (vCoP): Nistor & Fisher, 2012 • Online identity development: Aresta, 2015, 2013; Handley, 2006 and others • Transformative learning: Archer, 2004; Bamberg, 2012
  • 9. Theoretical framework: virtual Communities of Practice: Domain knowledge Time in virtual Community of Practice Development of expertise Participation Role in virtual Community of Practice Expert Status
  • 10. The work of identity formation: Identity Possible self Reflexive self Now self Performative self
  • 11. Identity development: Adapted from Hanley, 2006 Identity development Identity regulation Identity work Development of practice Experimentation and feedback Adaptation and transformation Observation Participation
  • 12. Development of design principles and interventions based on learning objectives:
  • 13. Data collected: • Social media survey • Open-ended questionnaires • Google analytics • Twitter activity • Course artefacts • Social media project memo • Instructor observations on significant events during the year, what worked and failed • Course evaluations • Follow-up survey
  • 14. 1st Iteration findings examined barriers to performance Fears Ruining reputation The unknown Lacking relevance Criticism Not being original Over- exposure Exposure
  • 15. The 2nd iteration utilized narrative inquiry to establish a more transformative learning environment:
  • 16. Framework for reflexive practices: • Linked to professional development, academic reflection often begins with a stated purpose and should result in evidence of learning or growing professional knowledge (Ryan & Ryan, 2013). • It is considered a transformative approach to knowledge in the sense that knowledge transformation is privileged over knowledge transmission (Kalantzis & Cope, 2008). • Reflective thinking, according to Archer (2007), affects two primary tasks: prioritizing and decision-making, answering the questions: “What matters? And “What should I do about it” (p. 86). • Key triggers for undergraduates making career choices that have the potential to transform their future or stall it. • Reflection is the synaptic energy that mediates structure and agency that helps us understand who we are (identity) and who we can be (agency) (Ryan, 2014, p. 65).
  • 17. Draft Workshop Reflexivity Low compliance or participation in draft workshops in concert with learner complaints regarding insufficient feedback led to the integration of reflexivity exercises into the draft workshop process.
  • 18. Reflexive writing exercises: 1. Establish concepts and definitions of professionalism prior to informing an online professional identity. 2. Become mindful of agency using Bamberg’s dilemmatic spaces. (Refer to Chapter 5.) 3. Understand the relevance of soft communication skills. 4. Articulate a professional identity and learning objectives for professional growth. 5. Reflect on the self-promotional nature of online identity. 6. Reflect on their individual course experience and online professional identity.
  • 19. Why have students reflect on their future lives? Undergraduates are known for making erroneous career choices and ending up working in positions that don’t require a degree (Greenbank, 2014).
  • 20. Study Sample: 3rd Iteration • 25 upper level undergraduate students. • 3rd and 4th year male and female students • Between the ages of 22 and 60 • Enrolled in the professional writing minor program, inclusive of both full-time and part-time students • Taking the course as a mandatory requirement. • Majored in Mass Communication, Education, ESL, Translation, English, Creative Writing, Geography, History, Political Science, and Journalism.
  • 22.
  • 24. Summary of page views:
  • 25. Summary of social sessions:
  • 26. Identifying instructional variables that impacted Google Analytics:
  • 27.
  • 28.
  • 29.
  • 30. Whilst the tool is offered as a means to build professional identity, in many cases within the span of the course, it disconnected learners and created “an identity crisis of sorts”.
  • 31. It's very easy to come off as fake when you're trying to be professional, and you'll be thrown to the sharks/ignored if you are. It's a hard balance, and much harder than simply using social media to communicate. I feel thinking about online identity is still beyond my reach. I have seen how establishing an online identity has worked out for some of my classmates, but I still feel outside of it. … The media component has mostly throughout these months just served to show me how I couldn't keep up. But this particular aspect, of promoting my writing, I feel more emotionally about. I went through the perfunctory motions of posting on Facebook for my first pieces, then for the last ones I just kept avoiding it and feeling bad about it. I don't think it's professional of me. I think it has to do with how I feel about writing, not necessarily with the class. Because while my intentions were to share my content and engage people in the Montreal online community and to showcase my writing by building a portfolio I could use in the future. I ended up feeling I was doing it for some other unpleasant and commercial end goal - view #, grades – as though these things validated my work somehow, like the creation process of writing was being undermined by these things. Maybe I'm just an anti-capitalist hipster or a conflicted consumer, but thats how I ended up feeling towards creating a 'professional' persona online. So in response to the question- professionalism through social media is essential to promoting your content in a pleasant online fashion but also feels like a lie.
  • 32. Dispiriting consequences of the course design: I feel that in a world where the "self" is pushed to either be hidden or completely ostentatious, one would need to have 2 social media accounts for everything. Social media as its primary function when it was first emerging was to connect PEOPLE to PEOPLE so that they could collaborate and share their work. Now social Media feels like it is made to connect COMPANIES to PEOPLE or as a tool to gain an advantage over other people. ... Social Media is difficult because while it still feels you are being connected you have a hard time knowing what you should and shouldn't post, which leads to an identity crisis of sorts.
  • 33. 3rd Iteration adjusted the course design to improve the cognitive load and frame the social construction of the technology:
  • 34. Overall finding: Cyclical course design
  • 35.
  • 36. Contributions to the field of education: • Identified the appropriate learning theories and designed course artefacts that would inform social media competencies and shape professional identity formation • The course design illustrated how to establish an effective virtual Community of Practice in an academic setting • Operationalized a transformative learning environment, focused on being and becoming, rather than knowledge acquisition • Provided a template for a humanistic-neoliberal course design that presents the challenges of informing a self-reflective individualized professional identity

Hinweis der Redaktion

  1. To provide context: Congruent with my status as a PhD student, I was an Assistant Professor in the professional writing minor program at Concordia. I had been asked by the department chair to update the course offerings. The courses were basically rooted in mid to late 20th century writing practices, with the bulk of the content being highly irrelevant, and more academic than practical. Having prior experience designing a social media component during my time teaching at Penn State, I was eager to get started; however, introducing social media is problematic in Quebec, primarily because Privacy Laws protect students having to participate in web 2.0 environments, to safeguard students from undergoing U.S. surveillance. For this reason, I decided to run a study to determine how an instructional design could be effective and at the same time non-mandatory? The study took place over a four-year period from 2012-2016, involved 3 iterations of a yearlong course, and was followed by a retrospective analysis, which included a survey of participants 1-2 and 3 years after the course. Today I’m going to report on the 3rd iteration of the course design.
  2. INTRODUCTION Context of the study: Congruent with my status as a PhD student, I was also an Assistant Professor in the professional writing minor program at Concordia University. I had been asked by the department chair to update the course offerings. The courses were basically rooted in mid to late 20th century writing practices with the bulk of the content being highly irrelevant and more academic than practical. Having prior experience with the designing a social media component during my tenure at Penn State, I was eager to transfer some of our innovative instructional designs to our program. However, introducing social media is problematic in Quebec for a number of reasons: Privacy laws in Quebec. Received permission from various ruling bodies (Department, Teaching Excellence and Research Board) to integrate social media into the curriculum in spite of its disparity to the current course descriptions and run a study testing its effectiveness.
  3. This figure illustrates the phases for conducting a design experiment as proposed by Reeves, 2006. Anderson and Shattuck (2012) reported the following conditions for DESIGN-BASED RESEARCH: (1) being situated in a real educational context, (2) focus on the design and testing of a learning environment, (3) use mixed methods data collection, (4) involve multiple iterations, (5) involve a collaboration between researchers and practitioners, (6) employ an evolving design that leads to practical design principles and grounded theory, and (7) have an impact on actual practice. Amiel and Reeves suggest that our basic understanding of technology needs to shift and focus not just on the hardware, but also “on the complex interactions of human, social, and cultural factors” (p. 30). They noted that frequently educational technologies have failed to deliver in terms of impact on educational outcomes (p. 29-30). and believe that traditional investigative methods, such as predictive research, provide insufficient guidance regarding the use of such tools in educational settings (p. 30). Moreover, Reeves, Herrington, and Oliver (2005) found, “Many researchers continue to conduct studies that principally seek to determine the effectiveness of the delivery medium, rather than the instructional strategies and tasks” (p. 96). They further contend: “Indeed it would be idealistic to expect significant and transferable results from a one-time study of a technological intervention. Using iterative cycles of design and re-design allows for the investigation of these critical variables and limitations, generating more transferable and useful results” (p. 35). The objective of conducting design-based research is to solve complex problems in educational practice and advance knowledge regarding the process of designing and developing learning environments (van den Akker, Gravemeijer, McKenney, & Nieveen, 2006). Due to the complexities surrounding the practice of social media, a design-based research methodology was selected, allowing for a more careful and cautious exploration of the learning environment.
  4. INDUSTRY Social technologies are the most frequently used tools in corporate communication. (McKinsey) Organizations are primarily using social media to disseminate information, rather than engage interactively with users (Briones et al., 2011; Lovejoy, Waters, & Saxton, 2012; Waters & Jamal, 2011; and Xifra & Grau, 2010). Using social media strategically, rather than operationally, continues to be a challenge for practitioners (DiStaso & McCorkindale, 2012; Li & Bernoff, 2011; Paine, 2011). Corporate executives reported a number of risks associated with social media use, leaking confidential information, risk of inappropriate sharing of intellectual property, distracted employees, employees posting content that reflects negatively on the company, and inappropriate discussions using social technologies the bulk of information published advocating social media was promotional material and contained minimal reflection regarding the negative risks and issues. taylor & kent Corporations are reporting that there is a need for more employees with social media skills, and applicants with this type of skill set are preferred over applicants with work history. (Wegner & Owens) TECHNOLOGY: Educators and learners must recognize the reality that the current stakeholders in our educational systems are corporations (Krause-Jensen & Garsten, 2014). The use of digital technology in education is implicated in the struggle over the distribution of power” (Selwyn & Facer, 2014). Social media, although advertised as freedom devices, actual usage increasingly legitimizes surveillance and social control (Doran, 2014). Technology practice is socially constructed, based on perceived affordances and constraints. Pinning down how to use it is difficult for educators for this reason, not to mention, it’s a moving target… and a “disruptive” one. LEARNERS: Students rarely participate in sophisticated uses of web 2.0 (Burhanna, 2009; Corrin, 2010; and Jones et al, 2010. Lack the skills to create quality User-generated content effectively engage and grow networks Learners clear about their beliefs regarding the separation of education and social spaces, they also have concerns regarding privacy issues (p. 531). The integration of social media into the curriculum is problematic for a number of personal reasons (Burhana, 2009; Carr et al., 2013; Friesen & Lowe, 2012; Vance, 2012). ACADEMIA: Research has found a limited number of business communication courses offer significant coverage of social media (p. 32). Moshiri and Cardon (2014) reported, “Memos and letters continue to be the forms of written assignments more common than online discussion, blogs, wikis, and other social tools” (p. 32). Moshiri and Cardon voiced concern that instruction was not including enough social media and online content to provide learners with the necessary skills for the 21st century workforce (p. 32). Moshiri & Cardon (2014) Educators neglect to do the following: Understand the relevance of the tools The criteria to determine social media content Identify barriers to performance Gain competence in social media practice Choose appropriate pedagogies to introduce it
  5. Because social media tools are implicated in power struggles and pose a risk, students self determined participation in the social media component of the course. This study has also taken charge, moving past traditional classroom boundaries, by systematically examining how to integrate a “mobility’ component into the curriculum, through social media, in the form understanding and implementing online professional online identity development. Thus, Doran observed, “The neoliberal citizen is thus a paradoxical figure; at once “free” – that is, self-managing and autonomous – while at the same time subject – and subjugated – to a governmental power that regulates and manages conduct through the strategic deployment of such freedom (p. 68).   Jensen and Prieur (2015) describe this change as paradigmatic and societal with an effect that the well-being o the individual relies not just on their competitiveness, but also on the commodification of the personal, which has become central to establishing the labour market value of human beings (p. 6). Thus, Jensen and Prieur (2015) note, “The neoliberal ideology brings about the conception that individual traits, characteristics, choices, and efforts determine individuals’ success” (p. 6).   Flexible on-demand workers are removed from traditional labour roles and collectives and are “faced with having to make themselves up” (Jensen & Prieur, 2015, p. 3).   The prevailing ideology driving this focus is the libertarian belief of the primacy of the individual (Foucault, 1991), an ideology that largely draws on John Locke’s theory on control for action coming from within the individual and the organization of society on merit, resulting in themes of personal responsibility and self-management, with limited intervention from the state. This libertarian belief system has not only been highly adaptable and resilient; it has become a powerful social imaginary with deeply embedded political values, shaping educational policy for the past four decades, and has led to a marketization of education in the form of a business model approach as opposed to education’s traditional role model as serving and acting as a public good (Selwyn, 2013; Hyslop-Margison & Naseem, 2010; and Jensen & Prieur, 2015).   This form of governance enacted “via our hearts and minds and the technologies of neoliberalism closes down dissent and the perception of alternatives”, and many researchers argue that it is not possible to resist neoliberalism without being, in effect, a neoliberal subject (Archer, 2008; Beck & Young, 2005, p. 193; Davies & Petersen, 2005; and Jensen & Prieur, 2015).   Thus, education has taken on the charge of moving past traditional classroom boundaries toward the professional world, with students navigating different identities, between the personal, the here-and-now, and the in-the-make professional (Pastarika, 2014, p. 527).
  6. Within the framework of higher education, social media can perform two roles for learners, beyond serving as a means to foster workforce competences; participation on social networks can also serve to shape the professional identity of learners prior to graduation (Benson, Morgan, and Filippaios, 2014; Greenhow, Robelia, & Hughes, 2009). Insert QUESTIONS! Academic research into the usage and best practices for social media component for the curriculum will serve both the profession and academia. The study examined in three phases the psychological, social and cognitive factors impacting performance on social networks and addressed the following research questions.
  7. Hayes & Flowers: Writing is an Ill-structured task. Kellogg identified a number of overlapping skillets that foster expertise—- across all fields of writing: • Problem solving. • Language use. • Managing cognitive load. • Domain specificity. • Rapid access to long-term memory. • Relationship of the readership. • Managing the Emotional Challenges A number of researchers have found that the problem is with A number of studies have established that classroom settings fail to transfer the skills that are required for practicing communication (Dias, Reedman, Madway & Par, 1999; Freedman & Adam, 1996; Henry, 2000; and Kramer-Simpson, Newmark, & Ford, 2015). Perkins & Salomon transference theory, 1989: Lave and Wenger’s (1991) social theory of learning argues that social participation is at the center of the learning process. In this sense, community, according to Lave and Wenger (1991) “Communities of Practice” or (CoP), or individuals joined by relationships that share common practices and activities. Furthermore, Nistor and Fisher (2012) incorporated the concept of how identity in the CoP the activity of the individual shapes social elements within the community and foster identity and expertise Nistor and Fisher confirmed that domain knowledge predicts participation. The importance of Nistor’s finding is that educators can now move past learning analytics as predictors of behaviour to utilizing learning analytics to understand ways to design instruction in vCoP that fosters expertise and ultimately identity.
  8. Figure 1: CoP model. The graphic illustrations how a member’s role in a vCoP combined with domain knowledge and levels of participation and time spent in the community shape the development of expertise, which leads to the negotiation of a central role. (Nistor & Fischer, 2014; Lave & Wagner, 2006) Furthermore, Nistor and Fisher (2012) incorporated the concept of how identity in the CoP has both an individual and social component in the sense that the activity of the individual shapes social elements within the community. In a preliminary validation of their model Nistor and Fisher confirmed that domain knowledge predicts participation. Nistor et al were able to confirm a CoP in the vCoP setting, using learning analytics (Siemens & Gasevic, 2012). The importance of this finding is that educators can now move past learning analytics as predictors of behavior to utilizing learning analytics to understand ways to design instruction in vCoP that fosters expertise and ultimately identity.
  9. The first iteration was focused on the performative aspects of identity and neglected the reflexive self. By fully incorporating Aresta’s model, and utilizing a more transformative pedagogy, focused on being and becoming, students were able to participate more fully and confidently in a virtual community of practice and shape their professional identity.
  10. Online presence is classified into three permeable categories: personal, professional and organization (Fraser, 2009). Personal presence involves interacting with friends and family and has the highest level of concern with regards to privacy and safety concerns (Fraser, 2009). Professional presence involves using networking sites to discuss professional and academic achievements, including the presentation of portfolios and involves issues related to reputation and credibility. And lastly, organizational presence involves the use of tools and platforms on the behalf of the employer. Online identity can be understood as a continuum of information referred to and published by the individual that validates the self (Aresta et al, 2015), including, for example, profiles (Boyd, 2008; Cover, 2012; Greenhow & Robelia, 2009), content (Coiro, Knobel, Lankshear, & Leu, 2008; Costa & Torres, 2011; Greenhow & Robelia, 2009; Greenhow, Robelia, & Hughes, 2009; Zhao et al., 2008), and authenticity (Buckingham, 2008b; Childs, 2011).
  11. Learning objective: Students will strive to establish expertise in one specific domain area. Design Principle: Domain experts have an advantage over generalists (McCutchen, 2000). Intervention: Students will select one topic to write bout the entire course, and based on this interest, will join or found a blog to publish projects. Measured outcome: Google analytics
  12. Trustworthiness and credibility of the results Triangulate data---to confirm findings Second coder utilized to interpret qualitative data Outside researcher distribute consent forms and collect and withhold sensitive data until grades were turned in.
  13. In terms of data triangulation: While the learners reported great results in their end-of-year social media project memo, the data from the questionnaires and Google analytics argued otherwise. The course design was a fail. And in other respects a success since it identified the gap in performance between everyday practices and professional ones and the barriers to performance.
  14. This iteration applied Archer’s social theory on reflexivity and agency to guide and frame reflexivity, in order to enhance learning. It proved beneficial as it turned the focus of education to “being and becoming” rather than solely on the tools, knowledge and skills embedded in the majority of course content objectives (Barnett, 2009; Case, 2015; and Dall’Alba & Barnacle, 2007). Archer’s work was appropriate since it was focused on the reflexivity of self-conscious social subjects committed to the achievement of their personal projects” (Herepath, 2014, p. 9). It also introduced a “strategy as practice” approach, which considered the positionality of learners and was well suited to promotional social media practice (Herepath, 2014).
  15. Ryan (2014) observed, “Deeper reflection on one’s work and self can be facilitated through ‘stepping back’ strategies, which use one’s own work in a new context as an artefact to prompt reflection” (p. 70). For example, Ryan proposed using dialogic reflections to re-contextualize the written work by drawing on one’s own response and that of others to the work to engage in a conversation regarding the efficacy of the work and in terms of achieving its purpose and reaching its intended audience effectively (Ryan, 2014, p. 70). Ryan identified this process as evoking Archer’s (2007) internal conversations of the three D’s: Discernment, being identifying concerns, Deliberation, being weighing up the mitigating factors, and Dedication, being deciding to follow through or not. In this sense, reflexive prompts serve as an interrogation of the rhetorical situation and illuminates for the writer: What matters and what should I do about it? And in this sense is transformative and engendering of agency. Ryan (2014) suggests the use of blogs to create two-way dialogues between the writer and their peers to facilitate this form of dialogic reflective practices.
  16. Greenbank (2014) observes, “In order to motivate them to be future-oriented, students should be encouraged to reflect (frequently and in depth) through writing and discussion on the potential outcomes for their ‘future-possible selves’”
(p. 190). The importance of reflection in higher education is widely recognized and included in most professional standards and program objectives (Ryan & Ryan, 2013). Ryan and Ryan (2013) observed, “Despite the rhetoric around the importance of reflection for ongoing learning, there is scant literature on any systematic, developmental approach to teaching reflective learning across higher education programs and individual courses” (p. 244). They argue that its integration requires a detailed pedagogic intervention for success. For this reason, reflexivity was integrated into the final iteration as a formal activity and practice. Thus, rather than being implemented as a research technique to generate theory on how to design the course, reflexivity became an essential component of the course.
  17. Data collected from Google Analytics was then further analysed to determine if there were homogenous groups of variables that might inform some aspects of a vCoP and the instructional design. Thus, a two-step cluster analysis of the collected data specific to the 3rd Iteration using the log-likelihood distance and the Schwarz-Bayes criterion on 431 pieces of data identified four variably sized clusters. The quality of clusters was ranked solidly “Good”. (See Figure 35.)
  18. The third iteration looks good, not just based on paper reports, but through analytics.
  19. The final course design utilized a more organic and cyclical approach. Six projects, six cycles, with all of the components enfolded into the process, i.e. social media became a process and not a product. More effective overall. Participation became professionalism since that was the overall goal… professionalism in the classroom to facilitate a thriving community.
  20. The following guiding design principles were supported by the findings: Experiential learning provides learners with opportunities to practice authentic work skills (Boone, 2011). Writing expertise is more effectively developed through situated learning in a Community of Practice (Kellogg, 2006) Managing cognitive load is key to developing expertise (Kellogg, 2006) A deliberate practice environment improves performance (Ericsson, Krampe & tesch-Romer, 1993) Approaches to effective learning should involve a pedagogical approach that is relational between teachers and students (Bolstad & Gilbert, 2008) Domain experts have an advantage over generalists (McCutchen, 2000) Effective instructional design considers the impact of social interaction and psychological safety on knowledge development (Xu & Yang, 2010). Innovative learning activities should be designed with the wider context of the course in mind and the relevance or purpose effectively explained to learners (Price & Kirkwood, 2011). Reflection promotes learning and the transference of mental models to long-term memory (Lombardi, 2007). Negative emotions can break patterns of habitus when spurred by internal conversations and these same conversations can promote a higher level of consideration and respect of other users online (Holmes, 2015). Constructing and developing agency for professional purposes, will help provide students with skills that are required for everyday survival (Biesta & Tedder, 2006; Gregory & Jones, 2009). Reflexivity practices benefit students during the revision stage of the writing process and will help foster agency when writing (Ryan, 2014). EXPERIENTIAL LEARNING: Furthermore, Alon and Herath (2014) reported that global corporations seek graduates who are able to use current technologies to solve real-world problems (p. 44). Experiential learning, “in which students experience a direct encounter with the phenomenon under study, reflect on that experience, draw general conclusions, and test their newly acquired knowledge through subsequent performance” (Boone, 2011, p. 2), is an effective means to establish technological skills (Boone, 2011). DELIBERATE PRACTICE is another essential design principle incorporated into the course design. Ericsson, Krampe, and Tesch-Ro ̈mer (1993) identified the following characteristics of deliberate practice: striving to improve performance, intrinsic motivation, practice tasks within reach of the learner’s current ability, feedback that facilitates understanding of results, and frequent repetition” (p. 396). Limitations of the study include having utilized a convenience sample. Yearlong course…. Sustaining attention and interest was difficult. Perhaps, more follow-up questions should have been conducted to further clarify student responses. There are individual differences in participants’ ability to express themselves A number of biases are related to self-reporting, including, selective memory, telescoping, attribution, and exaggeration. Instructor and researcher bias
  21. The notion that there are no alternatives to neoliberal frameworks is in and of itself a neoliberal notion. Academia must address and incorporate neoliberal professionalism, but at the same time recognize that academia’s objectives remain relevant and can provide alternatives and amalgamations to neoliberal concepts. It’s time to recognize this as being so, and address neoliberal concerns in academia and strive to find a way forward past its limitations. …..:)
  22. May you, the committee, be blessed and give birth to many PhD’s. Thank you!