5. Pro Forma Income Statement
Revenues
2011 2012 2013
Net Sales
$308,945 $344,992 $379,491
Other Revenues
3,156 3,658 4,160
Total
312,101 348,650 383,651
Expenses
Cost of
Goods
237,649 264,152 290,567
Total Exp.
Selling
55,739 64,001 72,263
Interest
Exp.
1,178 1,529 1,880
Other Exp.
501 1,319 2,137
Income
Taxes
5,803 6,365 6,927
Total
300,870 337,366 373,862
Net Income 11,231 11,284 11,621
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6. Pro Forma Cash Flow Statement
Year 1 Year 2 Year 3
Website $40,000 $40,000 $40,000
logos $30 $60 $100
banners $100 $150 $120
Stationary $1,000 $1,000 $1,000
Client Referrals $4,000 $4,000 $4,000
Online ads $6,000 $6,000 $6,000
Vendor Referrals $12,000 $12,000 $12,000
Total $52,330 $52,410 $53,500
7. Pro Forma Opening Day Balance
Sheet
Cash In Bank $5,000
Start Up Expenses $3,000
Total Assets $8,000
Capital Introduced $8,000
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8. Key Ratios
Liquidity Ratio Profitability Ratio
total= 0.026% total=0.036%
Leverage Ratio Growth Ratio
total=0.964% total=.028%
Activity Ratio
total=26.04%
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9. Pro Forma Balance Sheet
Assets 1st year 2nd year 3rd Year
Currents Assets
Cash $748 $1,205 $1662
Receivables 449 548 647
Merchandise inventory 3,338 4,028 4,718
Other Assets 3,450 3,300 3,630
Total Current Assets 7,985 9,081 10,657
Property &Equipment 4,836 4,904 4,972
Less: Accumulated. &
depreciation
2,124 1,966 2,282
Net Property & Equipo. 2,712 2,938 3,164
Other Assets 1,167 1,551 1,935
Total Assets $11,864 $13,570 12,353
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10. Pro Forma Cash Flow
Cash Flows 1st Year 2nd Year 3rd Year
Cash Receipts $123,220 $135,542 149,096.2
Cash Payment 116,260 127,886 140,674.20
Net Cash 6,960 7,656 8,421.60
Purchased Equip. -2,592 -2851.20 3136.32
Net Cash -2,908 -3198.80 3518.68
Equity 1,348 1482.80 1631.08
Note Payable -132 -145.20 -159.72
Payment -2371 -2635.60 -2899.16
DivDivedend
Financing -2,052 -2257.20 -2482.92
Net Increase 1,828 2010.80 2211.88
Cash Beginning 2,992 3291.20 3620.32
Period
Cash end period 4,820 5,302 5832.20
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