2. Goals
⢠Showcase my resume, projects, and skills
⢠Create âbrandâ credibility
⢠Reach potential employers
3. Purpose
⢠Target Audience: Potential employers or anyone
considering working with me in some fashion
⢠Significance: Viewers will be able to check out
what my style is like, what skills I have, etc.
⢠Uniqueness: I am the only me (I hope)!
4. Content
⢠Home: Info about me, menu of links to other pages
⢠Clips: Articles Iâve written
⢠Multimedia: Photographs, slideshows
⢠Design
⢠Resume
⢠Blog: To talk about projects, share some of my
experiences
⢠Contact: Email, phone, social media
12. Marketing: Action Plan
⢠Twitter
â Twitter reaches a lot of people, and I already have
an account with a few followers
â Focus on promoting my portfolio to start
building a reputation and âget the word outâ
â Hope to gain a few visitors per tweetâany
visitors but especially people involved in media
13. Marketing: Action Plan
⢠Email
â Create an email signature with the URL to my
website
â If I am interacting with someone through email,
thereâs a good chance Iâd like them to see my site
â Hope to get one or two visitors per week from
this method
21. Marketing: Conclusion
⢠When starting from the ground up in
marketingâespecially if youâre marketing
yourselfâit seems like a good idea to start
with friends/acquaintances (Facebook) to
produce the best initial results.