3. shaky politics + fast changes + vibrant society + competitive culture: “I don’t want be left out.” = Dynamic Korea: news as the most sought-after content.
8. ‘ news about news’ is a more fun than the news Demographic: “ This news is popular among…” Geographic: “ This news is popular in …” Psychographic: “ Are you happy, sad or angry after reading this news?”
9. 1. emerging editorial decision, 2. purely made by the people, 3. feasible only in online space … .something the print media can hardly emulate
10. DIGITAL IMMIGRANTS: 70% *Source: Amazon.com Kindle Community DIGITAL NATIVES: 30%
11. editorial judgments from the above, repackaged for the ‘iPhone generation’ Any chance to show the emerging editorial decision by the people?
12.
13. “ news is anything that happens to or near publishers and their friends.” -- Creed C. Black, Former President of Knight-Ridder
For a person who came from the land of morning calm, it looks like a land of early birds. Sydney two hours ahead of Seoul. Infoware – understanding your people.
![[object Object]](https://image.slidesharecdn.com/newskiller-app-090519192006-phpapp02/85/News-The-Killer-App-1-320.jpg)
