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Macgyver-ing for Marketers: How to Blow Minds with the Power of Hubspot Integrations
- 1. #INBOUND17#INBOUND17 MACGYVER-ING FOR MARKETERS: HOW TO BLOW MINDS WITH THE POWER OF HUBSPOT INTEGRATIONS
- 3. #INBOUND17 • I am responsible for Marketing and Sales Operations at ezCater • Hubspot “Super Admin” • Email Developer (Yes…I love inlined tables!) • Responsible for building all of our workflows and batch email campaigns. A B I T A B O U T SA M
- 4. #INBOUND17 • HubSpot alum: Contacts & Social Inbox • Software Engineer (who actually respects Marketers since he likes it when people use his software) • Somervillain (Boston thing, it means I’m from Somerville, MA) • @jdwyah A B I T A B O U T J E F F
- 5. #INBOUND17 • ezCater is the only nationwide online marketplace for business catering. Need food for your next team lunch? Order it on ezcater.com or download the app! • We have 200+ employees • We raised $35 million in January 2017, bringing our total funding to $70 million • We are growing between 2-3x year over year • Working at ezCater is AWESOME and yes, we are hiring! A B I T A B O U T
- 6. #INBOUND17 • How many of you have a separate software application (Store, etc)? • How many of you use the HubSpot API to sync details? • How many of you use Zapier? With HubSpot? • How many of you use Slack? • How many of you use a Data Warehouse? Does it have HubSpot data? A FEW QUEST I ONS
- 7. #INBOUND17 • Becoming an even more advanced HubSpot user and marketer • Plow through some cool things you can do with HubSpot • Introduce a few products and services you can use to achieve more advanced functionality within HubSpot • Talk through some work arounds and MacGyver-style integrations and tools KEY TA KEAWAYS
- 8. #INBOUND17 1. Celebrate closing deals with a “Sales Gong” in Slack? 2. Randomize users for testing purposes? 3. Link from a User in HubSpot to your internal tools? 4. Connect email campaigns to actual revenue? 5. Attribute users based on whether sales actually called them? 6. Close deals automatically when an order is placed? AG ENDA : TOP I CS W E W I LL COV ER Have You Ever Wanted to?
- 10. #INBOUND17 HAVE YOU EVER WANTED TO: 1C E L E B R AT E C L O S I N G D E A L S W I T H A “ S A L E S G O N G ” I N S L A C K ?
- 12. #INBOUND17 H O W I T W O R K S : TRIGGER A WORKFLOW
- 13. #INBOUND17 H O W I T W O R K S : HIT A WEBHOOK
- 14. #INBOUND17 H O W I T W O R K S : BUILD THE ZAP
- 15. #INBOUND17 H O W I T W O R K S : INCLUDE YOUR HUBSPOT DATA IN YOUR “GONG”
- 16. #INBOUND17 H O W I T W O R K S : THE SLACK GONG FIRES!
- 17. #INBOUND17 U S E H U B S P OT + S L AC K + ZA P I E R TO G E T H E R F O R OT H E R C O O L ST U F F C U T D O W N O N S A L E S F O L L O W U P T I M E !
- 27. #INBOUND17 HAVE YOU EVER WANTED TO: 3L I N K F R O M A U S E R I N H U B S P O T T O Y O U R I N T E R N A L T O O L S O R B A C K ?
- 35. #INBOUND17 HAVE YOU EVER WANTED TO: 4C O N N E C T E M A I L C A M PA I G N S T O A C T U A L R E V E N U E ?
- 43. #INBOUND17 How?
- 47. #INBOUND17 HAVE YOU EVER WANTED TO: 5AT T R I B U T E U S E R S I N Y O U R R E P O R T B A S E D O N W H E T H E R S A L E S A C T U A L LY C A L L E D T H E M ?
- 56. #INBOUND17 Yay!
- 62. #INBOUND17 Step 3: Build Your Zap! - First: Catch Your ”webhook” - Second: Run a ”Find Associated Deal” API Call - Third: Run an “Update a Deal” API Call
- 65. #INBOUND17#INBOUND17 T H A N K Y O U